And How does it work?

What is a Brand?

The American Marketing Association defines a brand as” a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors”

The earliest signs of branding-craftspeople put trademarks on their products to protect themselves and customers against inferior quality

In the fine arts, branding began with artists signing their works.

HOW BRANDING WORKS??

Brands identify the source or maker of a product and allow consumers-either individuals or organizations-to assign responsibility for its performance to a particular manufacturer or distributor.

SCOPE OF BRANDING

Branding is endowing products and services with the power of a brand. Marketers can apply branding virtually anywhere a consumer has a choice. It is possible to brand a physical good, a service, a store, a place, an organization, or an idea.

Created by Bhaskar Bora, NIT Silchar, during an internship by Prof. Sameer

Mathur, IIM Lucknow.www.IIMInternship.com

DISCLAIMER