MARKETING COMMUNICATIONS

Marketing Communications is systemetic methodology aimed at creating a niche for a particular product or service in the market through various modes of communication to reach the end user.

Role of Marketing Communications

Role of Marketing Communications

Position and differentiate the service

Helps customers to evaluate service of offerings

Add value through communication

Promote the contribution of service personnel

Facilitate customer involvement in production

Spread a catchy phase .

Consumer can know

Who makes the product

Goals of the company

What the company and brand stand for

Create an influence on consumer

Companies can tell the following to the customer

How, Why a product is used, when where it is used

Creating an IMPRESSION that affects consumer view

“TaStE OF InDiA”

Building a brand

Created by Hardik Wadhwa, IIT BHU,

during an internship by Prof. Sameer Mathur, IIM Lucknow