What kind of Media Institution might distribute

my product and why?

Bauer is a privately owned, multinational magazine publisher that offers over 300 magazines in 15 countries

as well as online, TV and radio stations. In 2008 Bauer had a turnover of just over 2 million dollars. Bauer spans over 80 influential brand names that cover a diverse range of interests, for example ‘Heat’, ‘Kerrang’, ‘Car’

and ‘Q’.

BAUER MEDIA INSTITUTION

Q is a very successful monthly selling magazine, and has without fail every issue provided readers with the worlds biggest stars of the music industry.The audience profile for Q is seen to be open-minded, one that does not focus on just one music passion, but has interests in other categories such as film and TV and uses articles and information of a diverse range of music tastes.For example;

Q uses new and upcoming artists,legendary artists that are knownworldwide, and artists of a moreniche genre

Kerrang is the worlds largest music magazine published weekly within the UK, with an audience of rock/metal fans. The audience profile is seen to be passionate and loyal to their interests, and individually minded.Kerrang operates on many platforms such as music, tv, radio, website and Kerrang! Awards.

INTERMEDIA PARTNERS

Intermedia Partners is a private equity company founded in 2005, known for their distribution of the magazine ‘Vibe’.

They also own companies such as WAPA-TV; a radio station.IMP are also known for their online availability. Most of their

magazines are published online with catchy offers to entice people.

Vibe is a music and entertainment magazine primarily owned by IMP, that targets an audience interested in the urban and R&B genre of music – usually late teens to

young adults. They target the audience by publishing online, and making their magazine available

in a range of shops so a wide variety of people can access it. The magazine satisfies the audience by including various articles on upcoming

artists, featured gossip columns and a collection of photo spreads displaying the latest fashion trends from urban brands.

INTERNATIONAL PUBLISHING COMPANY

International publishing company is the UK’s leading consumer magazine, and engages with 26 million adults.

With almost 2 thirds women and 42% men.With more than 60 media brands, IPC creates content for multiple platforms,

across print, online, mobile, tablets and events. IPC are known for ‘NME’, ‘Marie Claire’ and ‘Look’

NME is the longest published and most respected music weekly in the world. Every week it gives its readers the most exciting and authoritative coverage of the very best in new music, including award-winning features, the latest releases and live

reviews. NME has a very trustworthy reputation and therefore is a magazine that is

constantly in demand. The target audience for NME is both genders and young adults, approximately 18-30 who are interested in a variety of issues as well as music, for example films, and

who are well educated in music.

Intermedia partners distribute the vibe magazine, targeting at late teens, so this therefore would be seen as the ideal institution to distribute my product as the target audience of my product and vibe is similar, by covering a diverse range of topics, for example festivals and

concerts. IMP also distribute a large amount of their magazine content online, which would be effective as my product’s audience is young adults who are more likely to browse the

web.

However, I would suggest to use an institution where my portfolio isn’t similar to one that already exists, such as Bauer – especially as they already distribute a wide variety of

magazines. This would therefore enable my product to be distributed by a worldwide multi-national institution who also have links to television and radio which could enable

my product to develop into multiple platforms.

WHO SHOULD DISTRIBUTE MY PRODUCT?