W H Y Y O U N E E D A B I O S T R AT E GY

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“WE DON’T NEED TO WORRY ABOUT [SYNTHETIC] BIOLOGY

FOR 5 TO 8 YEARS.” CHIEF INNOVATION OFFICER WORLD-LEADING MANAGEMENT CONSULTING FIRM

1.BIOLOGY IS PROGRAMMABLE

2.DESIGNING WITH BIO CREATES VALUE

3.YOU NEED A BIO STRATEGY

1.BIOLOGY IS PROGRAMMABLE

ALL LIFE ON EARTH OPERATES ON A COMMON CODE: DNA

B I O L O GY I S P R O G R A M M A B L E

READING AND WRITING DNA CODE IS GETTING EASIER +CHEAPER

N A N O ( 1 0 - 9 ) A N D M E G A ( 1 0 9 ) S C A L E

E V E R Y C O L O R

E V E R Y E N V I R O N M E N T

2. DESIGNING BIOLOGY CREATES VALUE

N O W W E ’ R E M A K I N G B I O L O GY E A S I E R T O E N G I N E E R

BIOTECHNOLOGY = WEB 1.0

“ENGINEERED” BIOLOGY = WEB 2.0

3. YOU NEED A BIO STRATEGY

W E N E E D T O T E L L S T O R I E S , E X P L A I N S O L U T I O N S T O B I G P L A N E TA R Y P R O B L E M S , A N D D E F I N E O P P O R T U N I T I E S I N W AY S T H AT P E O P L E C A N C O N N E C T W I T H A N D U N D E R S TA N D.Suzanne Lee Modern Meadow, Biofabricate

K A R L S C H M I E D E R K A R L @ M E S S A G I N G L A B . C O M 6 4 6 . 5 1 5 . 3 3 9 2 W W W. W H AT S Y O U R B I O S T R AT E G Y. C O M

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