why casinos need social media
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Do you manage the marketing for a casino? Are you still waiting on the fence to take the plunge into social media. Here are some simple steps to social media management for casinos!!TRANSCRIPT
Social Media Management for CasinosSocial Media Management for Casinos
WhyWhy CasinosCasinos need need Social MediaSocial Media
Why Casinos should market on Facebook?Why Casinos should market on Facebook?• #1 social network in the world#1 social network in the world
• 901 million active users (logged on during past 30 days)901 million active users (logged on during past 30 days)
• Half logon Half logon dailydaily
• Average session time = 55 minutesAverage session time = 55 minutes
• 68% of US Facebook users “more likely to buy on a positive 68% of US Facebook users “more likely to buy on a positive Facebook friend referral” Facebook friend referral”
How Important Is Social Media to Casinos?How Important Is Social Media to Casinos?When you have one of the oldest customer bases of any industry, it might be easy to think that social media isn’t going to have much impact. After all, Facebook and Twitter were started by the kiddos for the kiddos. Right?
Nope. Casinos that ignore the impact that social media is having across all demographics will soon lag behind their competitors. A new infographic from casinocustomerservice.com shows the impact social media is having, and how it’s being misunderstood. Quite simply, as the footprint of social media continues to grow, it also continues to grow in the older demographics.
Facts• Social media users will likely be younger, on average, than your overall customer base.• Social media users will likely skew female…maybe as much as 65%.• Social media is a conversation…not a megaphone. Listen. Respond. Be Genuine.• Social media users tend to more mobile (15%-20%)—so keep content in mind that can be easily viewed and understood by those using smartphones and pad devices.
Why does my local casino need to be Social? Why does my local casino need to be Social? What is your primary objectives in building a What is your primary objectives in building a presence on Social Media?presence on Social Media?
• Create an "outpost" for our fans to connect with us.Create an "outpost" for our fans to connect with us.• Build our email list.Build our email list.• Increase product sales.Increase product sales.• Improve customer service.Improve customer service.• Raise brand awareness.Raise brand awareness.• Crowdsource new products.Crowdsource new products.• Drive new test product launchesDrive new test product launches
Social Buzz Social Buzz Promo FlyerPromo Flyer(Pages Design, Flyers, Facebook Covers, Window Cling, Real-time Promos)
All inclusive management services
• Initial site design, and development
• First 30-60 posts written in advance
• Suggesting your brand to your target audience
• Updating fans daily
• Monitoring fans responses
• Measuring against our objectives to optimize
Real-time Management (Facebook Fan Page, Twitter, YouTube)
We Post to Fans (1-2x updates per day)
We Write the Posts(30-60 posts written in advance)
We Grow Pages(Suggesting pages to new fans daily)
We Monitor Pages(Responding to fans Monday-Sunday)
Real-time Fan Promotions(Daily, Weekly, Monthly Prizes)
EVERYTHING IS TRACKABLE!
We’re held Accountable to you with Insight Reports
Contact: Travis Huff @ [email protected] facebook.com/TravisHuff / (559) 905-0596