why is linkedin important to your college and university student recruiting efforts
Post on 18-Oct-2014
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LinkedIn is being used by a growing number of students. Higher ed marketers can use LinkedIn Advertising and Alumni Groups to reach them.TRANSCRIPT
Why Is LinkedIn Important To Your College And University Student Recruiting Efforts
Slide 1
Why Is LinkedIn Important To Your College And University Student Recruiting Efforts?
Why Is LinkedIn Important To Your College And University Student Recruiting Efforts
Slide 2
1. Introduction2. LinkedIn Advertising3. LinkedIn Alumni Groups
Overview
Source: Higher Education Marketing – Why Is LinkedIn Important To Your College And University Student Recruiting Efforts
Why Is LinkedIn Important To Your College And University Student Recruiting Efforts
Slide 3
Here are a couple of very important statistics about students and LinkedIn.
As of October of 2011, approximately 14 million of LinkedIn’s total 161million members were students.
Students and recent college graduates are the fastest growing demographic group on LinkedIn.
1. Introduction
Source: Higher Education Marketing – Why Is LinkedIn Important To Your College And University Student Recruiting Efforts
Why Is LinkedIn Important To Your College And University Student Recruiting Efforts
Slide 4
So why are students flocking to LinkedIn these days and what are they doing there?
Research indicates that students are using LinkedIn to: research companies check out career paths prepare for interviews get introductions and referrals make business contacts extend their resumes collaborate with college alumni for advice and opportunities find internships and jobs
1. Introduction
Source: Higher Education Marketing – Why Is LinkedIn Important To Your College And University Student Recruiting Efforts
Why Is LinkedIn Important To Your College And University Student Recruiting Efforts
Slide 5
It seems pretty clear from this kind of activity that your prospect and existing students are using LinkedIn to get ahead in their pursuit of career and job.
LinkedIn is of particularly high value to students considering graduate school, Extension or Continuing Education opportunities and generally 3rd and 4th year students, as they get closer to graduation.
Since your audience is spending time there, what kinds of things can you be doing to reach them using LinkedIn as a medium?
1. Introduction
Source: Higher Education Marketing – Why Is LinkedIn Important To Your College And University Student Recruiting Efforts
Why Is LinkedIn Important To Your College And University Student Recruiting Efforts
Slide 6
If you can effectively segment your target audience using LinkedIn’s targeting options, then LinkedIn advertising can be an excellent option for your recruitment campaigns.
For example, think age (18-24) in a specific geographic area (New York), with a Bachelors degree, with job function (marketing ) to market your MBA Program to.
2. LinkedIn Advertising
Source: Higher Education Marketing – Why Is LinkedIn Important To Your College And University Student Recruiting Efforts
Why Is LinkedIn Important To Your College And University Student Recruiting Efforts
Slide 7Source: Higher Education Marketing – Why Is LinkedIn Important To Your College And University Student Recruiting Efforts
Why Is LinkedIn Important To Your College And University Student Recruiting Efforts
Slide 8
Alumni groups provide a range of opportunities for students to network with other students and alumni from their college.
M.I.T. for example, (@MIT_alumni) hosts a LinkedIn alumni group, which allows students to join before they graduate so that they can network with alumni.
3. LinkedIn Alumni Groups
Source: Higher Education Marketing – Why Is LinkedIn Important To Your College And University Student Recruiting Efforts
Why Is LinkedIn Important To Your College And University Student Recruiting Efforts
Slide 9
Having a LinkedIn group for your alumni is an excellent feature on your list of things that prospect students are looking for to assure them that your program will help them find a job upon graduation.
You might even consider opening up your alumni group to prospect students so they can reach graduates directly for feedback about your institution.
3. LinkedIn Alumni Groups
Source: Higher Education Marketing – Why Is LinkedIn Important To Your College And University Student Recruiting Efforts
Why Is LinkedIn Important To Your College And University Student Recruiting Efforts
Slide 10
As more students move into LinkedIn it will continue to improve as a channel for higher ed marketers to reach student prospects and an institution’s currently enrolled students.
What’s you experience been using LinkedIn as a higher ed marketing channel?
Source: Higher Education Marketing – Why Is LinkedIn Important To Your College And University Student Recruiting Efforts
Why Is LinkedIn Important To Your College And University Student Recruiting Efforts
Slide 11
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