why is mobile seo important

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SEO-FirstWhy Is Mobile SEO Important?

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Why Is Mobile SEO Important?

With more and more people using mobile devices to search for products and services online, the importance of mobile SEO should not be disregarded. With the growth of mobile search, businesses need to make their brands stand out and ensure that they are found before their competitors. This is why mobile search engine optimization is a must. If you do not want to lose out on a large chunk of potential customers, you should ensure that your site turns up on the mobile radar of searchers.









Appearing on Mobile Searches

While the number of people using their smartphones to look for information, products and services has increased, mobile search is still unknown territory. Businesses are still learning about the things that work and those that do not. However, all businesses that are into online marketing are aware that they need to have a design that not only improves user experience, but also makes their mobile presence felt. Hence, you need to have a mobile-friendly site that has high quality content. Furthermore, you should also ensure that the search engine crawlers are directed to the same mobile website that your users will be directed to. This will ensure that you appear on mobile searches and also prevents you from being penalized for duplicate content or cloaking.









Understanding How People Conduct Mobile Searches

To have a successful and effective mobile SEO strategy, you need to understand how your business can fulfill the needs and requirements of mobile users. You should try and ensure that the experience of browsing through your site using a mobile device takes into account the users rather than the mobile device. This means that you would have to pay more attention to how people do searches and where and when these searches are done. This will allow you to understand how different people search using their mobiles and gear your mobile SEO strategy accordingly.









One of the basic differences between mobile search and desktop search is the length of the keywords. While in traditional SEO, it is best to use long tail keywords to drive a large volume of traffic to your site, in mobile search this strategy does not work. People use mobile search while they are on the go and are looking for something specific. Hence, it is important that you optimize your mobile website for short keywords that the users can easily find and for automatic terms. Typically mobile users are looking for location-specific products and services and your site should be geared for such searches.

Short Keywords









Integrating Social Media with Your Mobile Website

Today many mobile users are using their mobile devices to access social media platforms. Hence, it makes sense to integrate social media functionality with your mobile site. For instance, you can incorporate Facebook ‘Like’ button in your inner pages to ensure that you get more exposure on Facebook and this, in turn, will help you in your inbound marketing efforts. Integrating social media with your mobile website will put you in an advantageous position where you mobile SEO is concerned.









Conclusion

Mobile SEO should be an important part of your overall SEO strategy. If you neglect mobile SEO, you will lose out on a large chunk of potential customers. In today’s scenario, mobile search engine optimization is more importance than ever before.









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why is mobile seo important

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