Why It Pays to #Fail

Presented by Lynne d JohnsonSVP Social Media, The ARF#Failcon09 October 27, 2009

About Me

Lynne d Johnson – SVP, Social Media, The Advertising Research Foundation

email: lynne@thearf.org

Twitter: http://twitter.com/lynneluvah

Slideshare:http://www.slideshare.net/lynneluvah

Learning From Failure

http://sellmic.com/blog/2007/04/15/no-training-wheels/

Learning From Failure

Learning From Failure

"Many people dream of success. Success can only be achieved through repeated failure and introspection. Success represents the one percent of your work that results from the 99 percent that is called failure.”-Soichiro Honda

Learning From Failure

“We’re taught to do things the right way. But if you want to discover something that other people haven’t, you need to do things the wrong way. Initiate a failure by doing something that’s very silly, unthinkable, naughty, dangerous. Watching why that fails can take you on a completely different path. It’s exciting, actually. To me, solving problems is a bit like a drug. You’re on it, and you can’t get off.“- James Dyson

Learning From Failure

5,127 prototypes =

Be Your Own Chief Storyteller

#EPICFAIL or Opportunity

#EPICFAIL or Opportunity

#EPICFAIL or Opportunity

New Rules: Listening to the Crowd

Takeaways

• Failure ultimately leads to success• Try, try, again, or know when it’s over• Recognize and celebrate failure

(Transparency)• Have a story to tell• Be the chief storyteller for your brand• Listen to the crowd/customer (Build Trust)