why your business needs a mobile strategy now

WHY YOUR BUSINESS NEEDS A MOBILE STRATEGY NOW

There are over 2 billionsmartphone users are in theworld today.

By the time you are through thispresentation,new smartphone userswill be joining this growing user base.

MOBILE HAS TAKEN OVER

WHY IS MOBILE IMPORTANT?

Mobile is a modern necessity. It is a platform that drives communications, decision making, activity and engagement.

Businesses present in the above activities can connect with customers in ways not possible via other channels.

Modern Businesses understand that Mobile is a pre-requisite to remain competitive and grow.

WHY IS MOBILE IMPORTANT?

82% of smartphone users turn to their devicesto help them make a product decision

MOBILE DRIVES DECISION MAKING

61% of smartphone users say they’remore likely to buy mobile sites and appsthat customize information to their location

76% of people who search on theirsmartphones for something nearby visit abusiness within a day

MOBILE DRIVES CONVERSION

Google searches with "near me" have grown 2.4X year-over-year. So, showing up on mobile counts

It's less important for a shopper to be present in-store than for the store to be present wherever and whenever a shopper needs it.

MOBILE CONVERSION IS GROWING

92% of those who searched on their phone made a related purchase.

Companies are recognizing the sense of urgency that mobile imparts on the new path to purchase.

In fact, 70% of companies have begun to transform their businesses and experiences.

MOBILE DRIVES REVENUE

1 in 3 smartphone users has purchased from a company or brand other than the one they intended to because of information that the company provided in the moment they needed it.

MOBILE DRIVES COMPETITION

70% of smartphone owners who bought something in a store first turned to their devices for information relevant to that purchase.

More than half of smartphone users have discovered a new company or product when conducting a search on their smartphones.

MOBILE CREATES NEW OPPORTUNITY

Google is splitting its search index into two versions – a desktop version and a rapidly updating Mobile version.

Businesses with full mobile experiences stand a better chance to be visible than ever before

SEARCH ON MOBILE IS CHANGING

73% of consumers say that regularly getting useful information from an advertiser is the most important attribute when selecting a brand

MOBILE CREATES RELATIONSHIPS

DOES YOUR BUSINESS HAVE A MOBILE STRATEGY?

Today’s connected customers have instant, unlimited access to the world in their pockets.

They move fluidly back and forth through awareness, interest, consideration and purchase stages.

Being present at every stage is highly essential.

MOBILE HAS CREATED A NEW FUNNEL

A mobile strategy positions your company to be available to a customer or a potential customer at anytime, anywhere

Your business can create new organizational possibilities with Mobile

Mobile creates new channels of revenue

Mobile creates a direct channel of communication with the customer

Mobile will allow your businesses to connect with future decision makers and create unforgettable impressions

WHAT’S POSSIBLE WITH A MOBILE

STRATEGY?

BUILDING YOUR MOBILE STRATEGY

GETTING STARTED

ESSENTIAL PIECES OF A MOBILE

STRATEGY?

A Mobile optimized website

Search optimized content

A Mobile app

CONTENTS

PART 1: A MOBILE OPTIMIZED WEBSITE1. Why your business needs a Mobile Optimized Website

2. How to build a Mobile Optimized Website

PART 2: SHOWING UP ON SEARCH1. Search Engine Optimization (Show up on Search Results)

2. Provide content that matters

3. Reviews, ratings and location based information

PART 3: MOBILE APP FOR YOUR BUSINESS1. Why your business needs a Mobile App

2. What can you do with a Mobile App

3. Building Customer Loyalty

PART 1 : A MOBILE OPTIMIZED WEBSITE


According to a Google Study from 2012

74% of visitors were more likely to return to mobile friendly websites

61% were likely to leave if a site wasn’tmobile friendly, and

67% were more likely to buy at a mobile friendly website


Mobile Users have different objectives than Desktop users.

They want information in quick, easily digestible bites. Thus, it is highly essential to design an experience or a path that helps mobile users travel to their goals of inquiry or purchase.

In short, a Mobile website should offer an experience for users who need information rapidly to make a decision.

Smartphone users account for the lowest dollar amount per transaction. These users are conditioned to make small, frequent purchases. If you are attempting to sell something below $10, mobile users are an ideal audience for your offer.

Tablet users, on the other hand, have the highest average transaction value of any device, including desktops.

MOBILE USERS BUY MORE


PART 1: A MOBILE OPTIMIZED WEBSITE2. How to build a Mobile Optimized Website

A site is mobile friendly when it

Presents content well on a phone

Does not need pinching / zooming

Is easily readable on small screens

Is easy to navigate with a finger

Is helpful to someone using a phone

Is understood properly by Google

A site is mobile optimized when it’s text is easily readable and links are easily clickable.

On a mobile website, a viewer would not need to “pinch in” or magnify the site in order to use it.

A mobile website should have an experience that is as unique and relevant as the desktop experience.

BUILDING MOBILE OPTIMIZED WEBSITE


Earlier, a mobile site would be a separate website from the ‘main’ desktop site, serving up different content with a view to target users with a different set of needs and slower devices.

Today’s device performance and internet speeds have grown 10 fold. Users expect the same performance and experience as on a desktop website.

A responsive website is a website that changes according to the device used and needs to be built into the website when coding it.

MOBILE SITE VS RESPONSIVE SITE


There are 100s of high quality responsive website templates available on different website creation platforms to get started immediately.

RESPONSIVE SITE


Some of the most popular are

Wordpress

Weebly

Wix

Yola

And more

1.

2.

3.

4.

RESPONSIVE SITE - BUILD YOUR OWN


To build your own website, you will need the following (and also the manpower to get the following):

Wireframe or Template (Blueprint)

Code (HTML, CSS and others)

Frontend (Website experience)

Backend (Data Processing and Storage)

Here’s a free guide by TeamTreeHouse to

responsive web design.

1.

2.

3.

4.

A perfectly capable mobile website requires collaboration between marketing, designers, developers and business leaders.

A mobile website should convey the business message while also making it easy to customize the user’s journey.


RESPONSIVE SITE - BUILD YOUR OWN

Hire our expert mobile team to build your website.

PART 2 : SHOWING UP ON SEARCH

Most search engines are working towards a better mobile experience by separating desktop search results from mobile search results.

Users searching on Mobile will start to see results that are highly relevant to their current need, location, time and other parameters

PART 2: SHOWING UP ON SEARCH1. Search Engine optimization

SHOW UP ON SEARCH RESULTS

For developers: Remember to optimize all local elements on your website for local search

Include your name, address, phone number, city, state in your site’s metadata.


OPTIMIZE FOR LOCAL SEARCH

AMP stands for Accelerated Mobile Pages, a Google-backed project designed as an open standard for any publisher to have pages load quickly on mobile devices.

Pages making use of AMP coding appear within special places in the search results and/or with a special “AMP” designation.

Learn more


USE AMP ( ACCELERATED MOBILE PAGES )

The plugin may not be available on your user’s phone, which means they’ll miss out on all the fun. If you want to create special effects, use HTML5 instead.


DON’T USE FLASH

No Flashinside!

PART 2: SHOWING UP ON SEARCH2. Provide content that matters

People turn to their smartphones During moments when they require information or perform an action

Google classifies these moments into 4 categories

I want to Know

I want to Go

I want to Do

I want to Buy

1.

2.

3.

4.

Businesses that target user intent in these moments go on to build fantastic

customer relationships

Competitive Mobile presence can result in long lasting customer loyalty Customer loyalty

generates social sharing, referrals and more revenue

In a mobile world, marketers now have tremendous reach, but there is a far bigger penalty

for boring.

We have to match the right content to the right moments and earn consumers’ attention.

THE I WANT TO KNOW MOMENTS

Someone is exploring or researching, but not yet in purchase mode. They want useful information and maybe even inspiration, not the hard sell.

66% of smartphone users turn to their smartphones to learn more about something they saw in a TV commercial.

69% of smartphone users are more likely to buy from companies whose mobile sites or apps help them easily find answers to their questions

THE I WANT TO GO MOMENTS

People are looking for a local business or are considering buying a product at a local store. Being there means getting your physical business in their consideration set in that moment.

“Near me” searches have grown 2X in the past year. A website shows up in the search results resulting in 2X more possibilities.

THE I WANT TO DO MOMENTS

These may come before or after the purchase. Either way, these are “how to” moments when people want help with getting things done or trying something new. Being there with the right content is key.

We seek instruction for just about everything. Searches related to “how to” on YouTube are growing 70% year-over-year.

THE I WANT TO BUY MOMENTS

These are huge, of course. Someone is ready to make a purchase and may need help deciding what or how to buy. You can’t assume they’ll seek you out; you have to be there with the right information to seal the deal.

Mobile assists in purchases across channels. 82% of smartphone users consult their phone while in a store

Presenting content designed for all stages of a customers buying cycle goes a long way in building brand awareness, consideration, interest and purchasing decisions on mobile.

PART 2: SHOWING UP ON SEARCH2. Provide content that matters

THINK LIKE A MOBILE USER

Reviews are an integral part of Local SEO. They are also vital in enabling people to visit your website.

Add new reviews to this page or create a system with simple instructions for your customers to leave a review.

PRO TIP: For Google reviews, include this string at the end

of your Google Plus Local link: ?hl=en&review=1

Now, when customers click the link, the review window will

automatically pop up when they land on your Google

Plus Local page (so they don’t have to find the link!).

PART 2: SHOWING UP ON SEARCH3. Reviews, ratings and location based information

CREATE A REVIEW PAGE

Search engines expect local businesses to have their NAP information (Name, Address Phone Number) on directory websites such as Yelp, yellow pages websites, social media sites and more.

Ensure your citation information is available on important websites or it can really hurt your business ranking on search engine results.


LIST ON DIRECTORIES


Get registered with Google My Business

Ensure consistency of your business information on all platforms – Name, Address and Phone Number

PART 3 : MOBILE APP FOR YOUR BUSINESS

Tap into new revenue possibilities with an app for your Business

Revenues from Smartphone apps alone are to reach $ 100+ Billion by 2020

BUILD YOUR APP

An effective mobile strategy involves more than just a mobile-optimized website.

It is a combination of mobile experience and being available anytime.

APPS MAKE BUSINESSES SMART

Many businesses you interact with have their own mobile apps the corner coffee store or the beauty spa.

APPS ARE IMPORTANT

Create a direct marketing channel with Apps. Build loyalty with coupons, sale notifications, referral programmes and so much more.

APPS ARE THE NEW GROWTH

CHANNEL

APPS BRING REVENUE

Apps create a new business segment. Intelligent use of Apps transform companies overnight.

APPS ARE FOR ALL

AGES

Usage of apps on Mobile devices are growing significantly across all age groups.

Businesses can now reach their customers from any industry segment.

Businesses can now also acquire new customers of all ages.

Games and entertainment, which, according to one study, account for 42% of time spent on smartphones.

Social networks (especially Facebook), which account for another 31% of smartphone time. Utilities, including maps, clocks, calendars, cameras, and e-mail.

Discovery, including apps for Yelp, TripAdvisor.

Brand apps such as Nike and Red Bull to engage with users in different ways.

SMARTPHONE APPS FALL INTO

FIVE CATEGORIES

DO MORE WITH APPS

Add convenience

Offer unique value

Offer incentives

Entertain

1.ADD CONVENIECE

Most airlines have mobile apps that allow customers to check in and to monitor their flights’ status.

Most banks have mobile apps that let people track their bank balances and pay bills.

ESPN’s app lets sports fans check scores.

Caterpillar Inc. provides an app to help miners automate process

2.OFFER UNIQUE VALUE

Home Plus, the chain plastered the walls of subway stations with life-size, high-resolution photos of products on store shelves, complete with QR codes that can be scanned with a smartphone.

This allows consumers to shop and arrange for delivery while waiting for their trains. Within three months of the system’s rollout, the number of registered users of Home Plus had increased by 76%, and revenues had increased by 130%.

3.OFFER INCENTIVES

Coca-Cola did so with a recent promotion in

Brazil. The company began installing special

devices in venues such as beachfront kiosks

— with the phrase “Refil de Felicidade” (“Refill

Happiness”).

After downloading a mobile app, consumers

can hold their phones up to one of these

machines, which will “dispense” 20

megabytes of free data credits while an

image of a Coke bottle being filled up

appears on the screen.

4.ENTERTAIN

Recall that smartphone users spend more than

40% of their app time playing games.

Red Bull is one company that has capitalized

on the opportunity. Instead of creating an app

focused on its brand, it devised several mobile

gaming apps, including Red Bull Kart Fighter,

Red Bull X-Fighters, and Red Bull Air Force.

In all, the games have been downloaded about

two million times to date, and whenever a

customer hits “Play,” he’s engaging with Red Bull.

RECAP

Mobile users, mobile revenue and mobile possibilities are growing

82% of smartphone users turn to their devices to help them make a product decision. Showing up on search is a new revenue opportunity!

Create your unique presence with Apps to add convenience, offer unique value, offer incentives or entertain users.

Customers value apps for their utility functionality. Build valuable relationships, generate referrals and open up possibilities.

With mobile, be available for your customers. Always. Anywhere.

LETS WORK TOGETHER AND DESIGN

YOUR MOBILE SUCCESS

Contact Us:Satish Penmetsa (CEO)[email protected]

#getstuffDone

THANK YOU

why your business needs a mobile strategy now

Marketing