Why Your Business Needs a Mobile Strategy Now

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  • WHY YOUR BUSINESS NEEDS A MOBILE STRATEGY NOW

  • There are over 2 billionsmartphone users are in theworld today.

    By the time you are through thispresentation,new smartphone userswill be joining this growing user base.

    MOBILE HAS TAKEN OVER

  • WHY IS MOBILE IMPORTANT?

  • Mobile is a modern necessity. It is a platform that drives communications, decision making, activity and engagement.

    Businesses present in the above activities can connect with customers in ways not possible via other channels.

    Modern Businesses understand that Mobile is a pre-requisite to remain competitive and grow.

    WHY IS MOBILE IMPORTANT?

  • 82% of smartphone users turn to their devicesto help them make a product decision

    MOBILE DRIVES DECISION MAKING

  • 61% of smartphone users say theyremore likely to buy mobile sites and appsthat customize information to their location

    76% of people who search on theirsmartphones for something nearby visit abusiness within a day

    MOBILE DRIVES CONVERSION

  • Google searches with "near me" have grown 2.4X year-over-year. So, showing up on mobile counts

    It's less important for a shopper to be present in-store than for the store to be present wherever and whenever a shopper needs it.

    MOBILE CONVERSION IS GROWING

  • 92% of those who searched on their phone made a related purchase.

    Companies are recognizing the sense of urgency that mobile imparts on the new path to purchase.

    In fact, 70% of companies have begun to transform their businesses and experiences.

    MOBILE DRIVES REVENUE

  • 1 in 3 smartphone users has purchased from a company or brand other than the one they intended to because of information that the company provided in the moment they needed it.

    MOBILE DRIVES COMPETITION

  • 70% of smartphone owners who bought something in a store first turned to their devices for information relevant to that purchase.

    More than half of smartphone users have discovered a new company or product when conducting a search on their smartphones.

    MOBILE CREATES NEW OPPORTUNITY

  • Google is splitting its search index into two versions a desktop version and a rapidly updating Mobile version.

    Businesses with full mobile experiences stand a better chance to be visible than ever before

    SEARCH ON MOBILE IS CHANGING

  • 73% of consumers say that regularly getting useful information from an advertiser is the most important attribute when selecting a brand

    MOBILE CREATES RELATIONSHIPS

  • DOES YOUR BUSINESS HAVE A MOBILE STRATEGY?

  • Todays connected customers have instant, unlimited access to the world in their pockets.

    They move fluidly back and forth through awareness, interest, consideration and purchase stages.

    Being present at every stage is highly essential.

    MOBILE HAS CREATED A NEW FUNNEL

  • A mobile strategy positions your company to be available to a customer or a potential customer at anytime, anywhere

    Your business can create new organizational possibilities with Mobile

    Mobile creates new channels of revenue

    Mobile creates a direct channel of communication with the customer

    Mobile will allow your businesses to connect with future decision makers and create unforgettable impressions

    WHATS POSSIBLE WITH A MOBILE

    STRATEGY?

  • BUILDING YOUR MOBILE STRATEGY

  • GETTING STARTED

    ESSENTIAL PIECES OF A MOBILE

    STRATEGY?

    A Mobile optimized website

    Search optimized content

    A Mobile app

  • CONTENTS

    PART 1: A MOBILE OPTIMIZED WEBSITE1. Why your business needs a Mobile Optimized Website

    2. How to build a Mobile Optimized Website

    PART 2: SHOWING UP ON SEARCH1. Search Engine Optimization (Show up on Search Results)

    2. Provide content that matters

    3. Reviews, ratings and location based information

    PART 3: MOBILE APP FOR YOUR BUSINESS1. Why your business needs a Mobile App

    2. What can you do with a Mobile App

    3. Building Customer Loyalty

  • PART 1 : A MOBILE OPTIMIZED WEBSITE

  • PART 1: A MOBILE OPTIMIZED WEBSITE1. Why your business needs a Mobile Optimized Website

    According to a Google Study from 2012

    74% of visitors were more likely to return to mobile friendly websites

    61% were likely to leave if a site wasntmobile friendly, and

    67% were more likely to buy at a mobile friendly website

  • PART 1: A MOBILE OPTIMIZED WEBSITE1. Why your business needs a Mobile Optimized Website

    Mobile Users have different objectives than Desktop users.

    They want information in quick, easily digestible bites. Thus, it is highly essential to design an experience or a path that helps mobile users travel to their goals of inquiry or purchase.

    In short, a Mobile website should offer an experience for users who need information rapidly to make a decision.

  • Smartphone users account for the lowest dollar amount per transaction. These users are conditioned to make small, frequent purchases. If you are attempting to sell something below $10, mobile users are an ideal audience for your offer.

    Tablet users, on the other hand, have the highest average transaction value of any device, including desktops.

    MOBILE USERS BUY MORE

    PART 1: A MOBILE OPTIMIZED WEBSITE1. Why your business needs a Mobile Optimized Website

  • PART 1: A MOBILE OPTIMIZED WEBSITE2. How to build a Mobile Optimized Website

    A site is mobile friendly when it

    Presents content well on a phone

    Does not need pinching / zooming

    Is easily readable on small screens

    Is easy to navigate with a finger

    Is helpful to someone using a phone

    Is understood properly by Google

  • A site is mobile optimized when its text is easily readable and links are easily clickable.

    On a mobile website, a viewer would not need to pinch in or magnify the site in order to use it.

    A mobile website should have an experience that is as unique and relevant as the desktop experience.

    BUILDING MOBILE OPTIMIZED WEBSITE

    PART 1: A MOBILE OPTIMIZED WEBSITE2. How to build a Mobile Optimized Website

  • Earlier, a mobile site would be a separate website from the main desktop site, serving up different content with a view to target users with a different set of needs and slower devices.

    Todays device performance and internet speeds have grown 10 fold. Users expect the same performance and experience as on a desktop website.

    A responsive website is a website that changes according to the device used and needs to be built into the website when coding it.

    MOBILE SITE VS RESPONSIVE SITE

    PART 1: A MOBILE OPTIMIZED WEBSITE2. How to build a Mobile Optimized Website

  • There are 100s of high quality responsive website templates available on different website creation platforms to get started immediately.

    RESPONSIVE SITE

    PART 1: A MOBILE OPTIMIZED WEBSITE2. How to build a Mobile Optimized Website

    Some of the most popular are

    Wordpress

    Weebly

    Wix

    Yola

    And more

    1.

    2.

    3.

    4.

  • RESPONSIVE SITE - BUILD YOUR OWN

    PART 1: A MOBILE OPTIMIZED WEBSITE2. How to build a Mobile Optimized Website

    To build your own website, you will need the following (and also the manpower to get the following):

    Wireframe or Template (Blueprint)

    Code (HTML, CSS and others)

    Frontend (Website experience)

    Backend (Data Processing and Storage)

    Heres a free guide by TeamTreeHouse to

    responsive web design.

    1.

    2.

    3.

    4.

  • A perfectly capable mobile website requires collaboration between marketing, designers, developers and business leaders.

    A mobile website should convey the business message while also making it easy to customize the users journey.

    PART 1: A MOBILE OPTIMIZED WEBSITE2. How to build a Mobile Optimized Website

    RESPONSIVE SITE - BUILD YOUR OWN

    Hire our expert mobile team to build your website.

  • PART 2 : SHOWING UP ON SEARCH

  • Most search engines are working towards a better mobile experience by separating desktop search results from mobile search results.

    Users searching on Mobile will start to see results that are highly relevant to their current need, location, time and other parameters

    PART 2: SHOWING UP ON SEARCH1. Search Engine optimization

    SHOW UP ON SEARCH RESULTS

  • For developers: Remember to optimize all local elements on your website for local search

    Include your name, address, phone number, city, state in your sites metadata.

    PART 2: SHOWING UP ON SEARCH1. Search Engine optimization

    OPTIMIZE FOR LOCAL SEARCH

  • AMP stands for Accelerated Mobile Pages, a Google-backed project designed as an open standard for any publisher to have pages load quickly on mobile devices.

    Pages making use of AMP coding appear within special places in the search results and/or with a special AMP designation.

    Learn more

    PART 2: SHOWING UP ON SEARCH1. Search Engine optimization

    USE AMP ( ACCELERATED MOBILE PAGES )

  • The plugin may not be available on your users phone, which means theyll miss out on all the fun. If you want to create special effects, use HTML5 instead.

    PART 2: SHOWING UP ON SEARCH1. Search Engine optimization

    DONT USE FLASH

    No Flashinside!

  • PART 2: SHOWING UP ON SEARCH2. Provide content that matters

    People turn to their smartphones During moments when they require information or perform an action

    Google classifies these moments into 4 categories

    I want to Know

    I want to Go

    I want to Do

    I want to Buy

    1.

    2.

    3.

    4.

  • Businesses that target user intent in these moments go on to build fantastic

    customer relationships

  • Competitive Mobile presence can result in long lasting customer loyalty Customer loyalty

    generates social sharing, referrals and more revenue

  • In a mobile world, marketers now have tremendous reach, but there is a far bigger penalty

    for boring.

    We have to match the right content to the right moments and earn consumers attention.

  • THE I WANT TO KNOW MOMENTS

    Someone is exploring or researching, but not yet in purchase mode. They want useful information and maybe even inspiration, not the hard sell.

    66% of smartphone users turn to their smartphones to learn more about something they saw in a TV commercial.

    69% of smartphone users are more likely to buy from companies whose mobile sites or apps help them easily find answers to their questions

  • THE I WANT TO GO MOMENTS

    People are looking for a local business or are considering buying a product at a local store. Being there means getting your physical business in their consideration set in that moment.

    Near me searches have grown 2X in the past year. A website shows up in the search results resulting in 2X more possibilities.

  • THE I WANT TO DO MOMENTS

    These may come before or after the purchase. Either way, these are how to moments when people want help with getting things done or trying something new. Being there with the right content is key.

    We seek instruction for just about everything. Searches related to how to on YouTube are growing 70% year-over-year.

  • THE I WANT TO BUY MOMENTS

    These are huge, of course. Someone is ready to make a purchase and may need help deciding what or how to buy. You cant assume theyll seek you out; you have to be there with the right information to seal the deal.

    Mobile assists in purchases across channels. 82% of smartphone users consult their phone while in a store

  • Presenting content designed for all stages of a customers buying cycle goes a long way in building brand awareness, consideration, interest and purchasing decisions on mobile.

    PART 2: SHOWING UP ON SEARCH2. Provide content that matters

    THINK LIKE A MOBILE USER

  • Reviews are an integral part of Local SEO. They are also vital in enabling people to visit your website.

    Add new reviews to this page or create a system with simple instructions for your customers to leave a review.

    PRO TIP: For Google reviews, include this string at the end

    of your Google Plus Local link: ?hl=en&review=1

    Now, when customers click the link, the review window will

    automatically pop up when they land on your Google

    Plus Local page (so they dont have to find the link!).

    PART 2: SHOWING UP ON SEARCH3. Reviews, ratings and location based information

    CREATE A REVIEW PAGE

  • Search engines expect local businesses to have their NAP information (Name, Address Phone Number) on directory websites such as Yelp, yellow pages websites, social media sites and more.

    Ensure your citation information is available on important websites or it can really hurt your business ranking on search engine results.

    PART 2: SHOWING UP ON SEARCH3. Reviews, ratings and location based information

    LIST ON DIRECTORIES

  • PART 2: SHOWING UP ON SEARCH3. Reviews, ratings and location based information

    Get registered with Google My Business

    Ensure consistency of your business information on all platforms Name, Address and Phone Number

  • PART 3 : MOBILE APP FOR YOUR BUSINESS

  • Tap into new revenue possibilities with an app for your Business

    Revenues from Smartphone apps alone are to reach $ 100+ Billion by 2020

    BUILD YOUR APP

  • An effective mobile strategy involves more than just a mobile-optimized website.

    It is a combination of mobile experience and being available anytime.

    APPS MAKE BUSINESSES SMART

  • Many businesses you interact with have their own mobile apps the corner coffee store or the beauty spa.

    APPS ARE IMPORTANT

  • Create a direct marketing channel with Apps. Build loyalty with coupons, sale notifications, referral programmes and so much more.

    APPS ARE THE NEW GROWTH

    CHANNEL

  • APPS BRING REVENUE

    Apps create a new business segment. Intelligent use of Apps transform companies overnight.

  • APPS ARE FOR ALL

    AGES

    Usage of apps on Mobile devices are growing significantly across all age groups.

    Businesses can now reach their customers from any industry segment.

    Businesses can now also acquire new customers of all ages.

  • Games and entertainment, which, according to one study, account for 42% of time spent on smartphones.

    Social networks (especially Facebook), which account for another 31% of smartphone time. Utilities, including maps, clocks, calendars, cameras, and e-mail.

    Discovery, including apps for Yelp, TripAdvisor.

    Brand apps such as Nike and Red Bull to engage with users in different ways.

    SMARTPHONE APPS FALL INTO

    FIVE CATEGORIES

  • DO MORE WITH APPS

    Add convenience

    Offer unique value

    Offer incentives

    Entertain

  • 1.ADD CONVENIECE

    Most airlines have mobile apps that allow customers to check in and to monitor their flights status.

    Most banks have mobile apps that let people track their bank balances and pay bills.

    ESPNs app lets sports fans check scores.

    Caterpillar Inc. provides an app to help miners automate process

  • 2.OFFER UNIQUE VALUE

    Home Plus, the chain plastered the walls of subway stations with life-size, high-resolution photos of products on store shelves, complete with QR codes that can be scanned with a smartphone.

    This allows consumers to shop and arrange for delivery while waiting for their trains. Within three months of the systems rollout, the number of registered users of Home Plus had increased by 76%, and revenues had increased by 130%.

  • 3.OFFER INCENTIVES

    Coca-Cola did so with a recent promotion in

    Brazil. The company began installing special

    devices in venues such as beachfront kiosks

    with the phrase Refil de Felicidade (Refill

    Happiness).

    After downloading a mobile app, consumers

    can hold their phones up to one of these

    machines, which will dispense 20

    megabytes of free data credits whi...