winning strategy at business and corporate levels/media/executive-education/... · 2019. 10. 7. ·...
TRANSCRIPT
WINNING STRATEGY AT BUSINESS AND CORPORATE LEVELS
PROF. DR. CARINE PEETERS
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7 STATEMENTS ON STRATEGY
1. Our strategy is to be a leading company in industry XXX.
2. Our strategy is to increase shareholder value by X % in the next three years.
3. Our strategy is to grow through mergers and acquisitions.
4. Our strategy is to be an efficient, customer-oriented, and innovative company in industry XXX.
5. Our strategy is to be number 1 or number 2 in the markets in which we compete.
6. Our strategy is to internationalize.
7. Our strategy is to diversify in new product or service markets.
Applies to your company?
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STRATEGY VS MISSION & VISION
5
MISSION:
✓ Core business
✓ Fundamental purpose
✓ Values
VISION:
✓ Big goal(s)
✓ Specific targets
STRATEGY:
✓ WHERE to
compete?
✓ HOW to win?
EXECUTION
STRATEGIC ANALYSIS:
✓ Industry analysis
✓ Market trends
✓ Customers & jobs to be done
✓ Competitor analysis
✓ Strengths & weaknesses
✓ Resources & capabilities
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STRATEGY AS MULTILEVEL ALIGNMENT
7
Corporate goals
BU goals BU strategy
Corporate strategy
Functional strategy
ZOOM 1
ZOOM 2
ZOOM 1
BUSINESS STRATEGY FORMULATION
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BUSINESS STRATEGY FORMULATION
9
COMPETITIVE THEME
COMPETITIVE ARENA
Whom do we serve? What do we provide?
What is our value proposition?How do we realize this?
11
UNIQUE
12
COHERENT
13
FIT
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DEFINING YOUR WINNING FORMULA
14
COMPETITIVE THEME
COMPETITIVE ARENA
Whom do we serve? What do we provide?
What is our value proposition?How do we realize this?
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DO YOU HAVE A WINNING VALUE PROPOSITION?
Let’s play cards…
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VALUE ATTRIBUTES OF BUSINESS TRANSACTIONS
Product: Quality and features of goods / services purchased
Price: Cost of goods / services
Access: Ease of obtaining and using goods / services (physical and emotional accessibility)
Service: What is done extra for individualcustomers, before, during, and after the sale
Connectivity: Relation with customers that make them feel good as a result of goods / services
16
Source: Crawford & Mathews (2001)
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A FOCUSED VALUE PROPOSITION
17Source: Crawford & Mathews (2001)
5-4-3-3-3 is an optimal profile
Customer acceptance
Customer preference
Customer favourite
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ZOOM 2:
CORPORATE VALUE CREATION
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VALUE CREATION AT VIRGIN
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MAIN SOURCES OF CORPORATE VALUE CREATION
22
Brand
Restructuring
Superior systems, tools, & practices
Synergies
Time horizon
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A PROBLEM OF NET VALUE CREATION
23
Additional corporate
costs
Net value creation
Gross corporate
value creation
Positive corporate value added
Direct and indirect costs
Based on Meyer (2009)
Gross corporate
value creation
Net value destruction
Additional corporate
costs
Negative corporate value added
Direct and indirect costs
• Bureaucracy
• Inefficient corporate services
• Poor decisions
• Interferences
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GROWING FROM YOUR STRENGTHS
24Strategy+Business (2014)
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BIGGER IS NOT ALWAYS BETTER
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FEEL LIKE SOME MORE?
Strategy Formulation (start: 2 December)
Strategy Implementation (start: 27 November)
Strategy Excellence Programme (start: 2 December)
Advanced management programme (start: 13 November)
Executive MBA (start: 18 October)
Or contact us for a customised programme for your company
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