wk 1 tue workshop on intrapreneurship
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A Sports Car and / or
Mdecins Sans Frontires:
Being Enterprising
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White Rose CETL Enterprise
Intrapreneurship: a brief
introduction
Pauline [email protected]
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White Rose CETL Enterprise
Social
Enterprise
Attitudes
Knowledge
Skills
Others
Negotiate
Mine
Network
Evaluate
Plan
Aspects of Enterprise Learning
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Where have you been enterprising?
At School / Hobbies / Gap Year / Workplace
Remember some . where you have been
involved in changeWhat did you / group do?
What were the skills used?
2 minutes make some notes
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White Rose CETL Enterprise
Where have you been enterprising?
At School / Hobbies / Gap Year / Workplace
Remember some . where you have been involvedin change
What did you / group do?What were the skills used?
In twos - explain what you did to the other personand then swap over.
3 minutes
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Get into a group of three people
Think of a situation you have been while you
have been a student where you think you
could have improved / enhanced it
1 minute to make some notes on the
situation and why a change would be good
2 minutes each to explain the situation toeach other
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Intrapreneurship
Intrapreneur is a term coined byMacrae (1982) and developed by Pinchot(1985)
According to Pinchot Intrapreneurs are"dreamers who do," those who take hands-on responsibility for creating innovation ofany kind within an organization.
Innovation is the introduction of somethingnew - an idea, process, product or method.
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Intrapreneurship
All organizations, large and small, from multimillion corporations to charity and socialgroups cannot rely on their past achievements
to continue their success in the future.Successful companies and organizations lookto develop and to mange change creatively,so that the business grows, renews anddevelops.
Really good organizations see innovation as acore competence in management
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Intrapreneurs
Intrapreneurs are people who caninvigorate and reinvigorate businesses,
organizations and other groups through:
recognizing opportunities (throughresearch, screening and analyzing).
drawing up a business plan with
marketing and financial professionals. building a team to develop and
implement the project.
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Intrapreneurs can be found in service industries, creatinginnovations that draw customers away from thecompetition.
Intrapreneurs are found in charities, voluntary activitiesand social groups. They work within systems to developactivities, products and ideas.
Intrapreneurial employees are energetic, enthusiastic,imaginative and inventive. They have ideas for creatingnew products or services often working on them in theirown time. They can see how savings can be made. Howprocesses can be improved
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WinWin Win situation.Win situation.
Kettle chipsKettle chips
Portland Trailblazers Basketball StadiumPortland Trailblazers Basketball Stadium
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Intrapreneurial activity by you as a fairly new team
member in an NHS or private practice could
include
?5 minutes to develop some ideas
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Spotting ways to improve a service, saving time or money,or just making life easier.
Seeing the scope for variations on current products, or anew product.
Realising that there are other ways the operation can
communicate with and respond to their patients orcustomers
Understanding how a job could be done smarter
Seeing how the quality of a service or product could beenhanced
Finding ways to do background administration moresmoothly
Finding ways to enhance the workplace atmosphere /sociability / working day to the advantage of staff, patientsand employers.
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Strategy is what you do when you dont know
what to do
Tactics are what you do when you know whatto do
Youn
eed tactics
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Tactics (Pinochet and Pelman 1999)
1. Test ideas casually with friends who can point out basic
flaws and ask challenging questions.
2. Keep ideas from natural enemies as long as possible to
avoid opposition.3. Promote ideas modestly and constructively.
4. Test casually on potential customers to check the project is
realisable and profitable.
5. Accept suggestions gratefully.6. Always look to network the idea so it can be thought about
from many aspects.
7. Dont give up at the first sign of disappointment.
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Being intrapreneurial
Select one scenario discussed earlier
How would you go about implementing a
change / innovation over the next 3 months? Develop a detailed plan and be ready to
pitch it to the group in 30 minutes time. Think
widely about opportunities.
Focus on tactics 1, 4 and 6
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Smilor 1997
Effective entrepreneurs (intrapreneurs) areexceptional learners. They learn fromeverything. They learn from customers,suppliers and especially competitors. Theylearn from employees and associates. Theylearn from other entrepreneurs. They learnfrom experience. They learn by doing. They
learn
from what works, an
d moreimportantly, from what doesnt work.
To be effective keep trying out new ideas