XFINITY Arena at Everett

Facility Information:

Specifics of Facility

The XFINITY Arena at Everett is a $72 million multi-purpose sports and entertainment complex managed by Global Spectrum. The 10,000-capacity venue hosts a myriad of events including concerts, circuses, ice skating and family shows such as Disney on Ice and Harlem Globetrotters. The Arena is also home to the Western Hockey League’s Everett Silvertips and can seat up to 8,300 fans for all sports. In addition, the venue accommodates other sporting events such as international skating and gymnastics competitions, cheer, basketball, volleyball, and wrestling.

The adjacent NHL regulation XFINITY Community Ice Rink is used for public skating, local hockey leagues, figure skating, instructional sessions and other ice sports. The three-story Conference Center includes three 900 square foot executive meeting rooms, an 11,000 square foot ballroom and a full banquet kitchen. Additionally, the two ice sheets can be converted into a 59,000 square foot space to host trade shows, expositions, consumer shows and special events. The XFINITY Arena at Everett, located in Snohomish County, is situated in downtown Everett. Positioned a mere 23 miles north of Seattle, Washington, the XFINITY Arena at Everett is the premier sports and entertainment venue in the region. In addition to drawing from Snohomish County, the XFINITY Arena at Everett attracts people from King County, which is south of Snohomish County. With no other comparable venue within 112 miles north of Everett, the venue also draws from Skagit County and Whatcom County. When all four counties are taken into consideration, the available market population exceeds 3,300,000 people.

Introduction to City:

Maps

Location The Arena is conveniently located in downtown Everett at the crossroads of Hewitt and Broadway, just blocks from Interstate 5. Quick access on and off the freeways from multiple directions makes arrivals and departures for large events a breeze. Either the Broadway Exit or the City Center Exit provides easy and direct access from Interstate 5. Highway 2 links directly to Hewitt Avenue, which is the front door and main entrance of the Arena. Highway 99 provides a great alternative for traffic from the south.

Driving Times to Other Cities

City Driving Time

Seattle 30 min

Tacoma 64 min

Bellingham 63 min

Bellevue 32 min

Vancouver, BC 118 min

Population Surrounding the Xfinity Arena at Everett

90 MIN. RADIUS FROM THE XFINITY ARENA AT EVERETT POPULATION

Total Population Within 90 Minutes 3,130,214 Census

Snohomish County 733,036 Census

Whatcom County 205,262 Census

Chelan County 73,687 Census

King County 2,000,007 Census

Skagit County 118,222 Census

Everett, Washington 104,655 Census

*2012 Census

In-House Marketing / Sales Agency Description of Services:

Marketing efforts encompass all aspects of advertising, promotion, social networking, public relations and sales. Additionally, alternative forms of marketing will are sought to the fullest extent such as grassroots, direct mail, internet, and database marketing. Advertising / Media Buying The XFINITY Arena at Everett’s Marketing Department has established key relationships with all advertising contacts on the local, regional and national level including, but not be limited to, print, radio, television and outdoor. Those individuals will be contacted when and if advertising money is available. Our media buyer will place the actual buy with each local media representative. Total annual advertising dollars will be leveraged alongside Comcast volume buys to maximize individual advertising money, resulting in favorable media rates. Additionally, all advertising dollars will be accompanied by all or some combination of trade, bonus, promotion, and/or publicity. The XFINITY Arena at Everett’s in-house marketing agency can assist in all aspects of advertising including ad production and placement utilizing the standard rate of 15% of the gross advertising cost. Advertising Program The Marketing Department has also developed an efficient and effective marketing tool, the Advertising Program. The Ad Program is a cost-effective complement to any marketing plan for an event. By utilizing and leveraging existing media partners, venue sponsors, venue resources and the local community, the XFINITY Arena at Everett’s Marketing Department can help drive ticket sales by creating awareness, interest and exposure for an event through a series of print ads, digital marketing, and utilizing the Arena’s resources. Digital Marketing The Marketing Department has an active CyberClub database of more than 87,000 members that have opted in to receive special offers, pre-sales, discounts and other promotions via email. The Marketing Department is active in all forms of social networking, including a presence on Twitter (#xfinityarena) Facebook (facebook.com/xfinityarena) and Instagram (Instagram.com/xfinityarena). Videos are uploaded to the Arena’s YouTube channel and guests are further engaged via a text club. Promotion The Marketing Department has established various promotions for the amenities and events at the XFINITY Arena at Everett, the Edward D Hansen Conference Center and adjacent XFINITY Community Ice Rink, which are used as support for other marketing initiatives. Public Relations The Marketing Department takes advantage of every opportunity to generate media interest, awareness and exposure for the XFINITY Arena at Everett and its events on a local, regional and national level. These efforts will make use of publicity and other non-paid forms of marketing to create excitement

about the XFINITY Arena at Everett and its events through pitch letters, media releases, media alerts, press conferences, photo opportunities, celebrity visits, building tours, confirmation of booked events, collateral, etc. The Marketing Department will develop, implement and evaluate an event specific public relations plan for a pre-negotiated rate plus pre-approved expenses. Group Sales The Group Sales department focuses on large corporations, travel and tour groups, schools and youth organizations. The Group Sales department will develop, implement and evaluate an event specific sales plan for a pre-negotiated commission rate, a minimum 10% plus pre-approved expenses, not including benchmark bonuses or incentives. Additionally, specialized groups such as medical, dental, financial, construction, police, and fire will be targeted for specific theme nights for various events. Sales efforts will also focus on packaging events with other venue amenities such as corporate meeting rooms, adjacent ice rink, food and beverage, premium items, etc. Each event will have a specific plan used to target the appropriate group with the suitable amenities. These efforts will be supported by various marketing initiatives such as advertising, promotion and public relations. Sponsorship Sales XFINITY Arena at Everett boasts a full time in-house sponsorship sales department that can be used to

assist in securing sponsors for any event. The department charges a pre-negotiated fee of 20% of gross

proceeds from all secured sponsorship agreements.