yengage credential

One sole partner. Limitless choices.

Our mission

To bring new experiencesinto people’s everyday-life

by opening up marketsfor app creators

and their dreams.

Who We Are

The one stop partner

for mobile apps looking

to expand their business

in Japan and across Asia.

Positioning

Segmentation & Targeting

Competitive landscaping

Branding and awareness

Phase Implementation

App localization

Cultural consultation

Ad creative localization

App Store Optimization

Video ad production

App market testing

Creative optimization

Ad tracking

Reporting

Industry benchmarking

Publisher relations

Regulatory compliance

Media planning, selection, and buying

Operation

Reporting (Daily/Weekly/Monthly)

We’re more than an ad agency. We’re your sole expert and partner specializing in all aspects of app marketing in Japan and Asia. No need to manage different vendors—we cover it all in one stop.

©2017 Yengage Corporation 3

What We Do

Strategy AnalyticsProduction Media Management


Our expertise, history, and knowledge makes us the strongest team for you.

EXTENSIVE NETWORK ACROSS ASIA

We have close relationships with publishers and agencies in Japan and across Asia for integrated marketing campaigns.

EXPERIENCED KNOWHOW

With the complexity of the Japanese market, you need to know “where” to go and “how” to plan and maximize your campaign.

LEADING AD TECHNOLOGYWe build our own ad solutions, so we have a deep understanding of market data.

Why Us

Our Alliance Benefits

Media Planning Efficient media mix planning

RTBWide variety of ad selection in

Japan with high quality targeting

Ad serverFacilitated management of

in-app ad space

AnalyticsReliable tracking of campaigns for

continual improvement

Social media management

Effective and responsivesocial media marketing

We offer more customized and advanced campaign designs through our own industry leading ad technology in Japan and strategic partnerships with other market leaders.


LEADING AD TECHNOLOGY

Media Planning Ad Operation

Competitive AnalysisSearch Keyword Creation Affiliate Site Monitoring

DSP Mobile DSP SSP RTB Hub Video DSP

Publisher Ad-Server Ad Operation Video Ad-Server

Tag Management/Performance Analytics

Mobile App Analytics

& MarketingMobile Ad Tracking

Ad OperationFor Facebook & Twitter

Messaging Management Social Page Analytics Buzz Visualizer Social Media Marketing


JAPAN STRONG NETWORK

o As the largest media buyer in Japan, we leverage our close relationships with publishers to give you access to the latest media offerings and insight into optimizing your media mix.

o We offer fully integrated marketing campaigns through our partnership with Hakuhodo.

New York

Beijing

Shanghai

Indonesia

Singapore

Malaysia

San Francisco

Philippines

VietnamThailand

&

Taiwan

Our partnerships with local agencies extend across Asia lets us provide native, quality integrated marketing wherever your business takes you.


ASIA STRONG NETWORK

San Jose


EXPERIENCED KNOWHOW

The Japanese market is more fragmented and fickle than the US. But with our experience, knowledge, and relationships, we can build the best plan for you.

You

Target We know who will love your product.

Media MixWe know the most effective, up-to-date, and

relevant media for your budget.

CreativeWe know how to design creative that will

resonate with your target segment.

BusinessWe know how to manage each publisher,

network, and other service provider.

LegalWe know how to abide by local publishers’ ad

policies and government regulations.


How we work

ConsultantWe provide advice at each step along your path and you enjoy the planning and execution your own way.

Media buyer You are good to go and just want somebody to wrap-up things up for you? No problem.

o Open communication and transparency in your preferred style.

Decide the big picture

Strategy and implementation

Getting the app ready Production Operations Campaign wrap-up

• Simple market research

• Theme• Direction• Goal setting

• Target KPIs• Campaign timeframe• Budget• Media mix

• App content localization and culturalization

• App store adjustment• App store registry and

publishing

• Digital creative• Traditional media

• Optimizing• Reporting and

analytics

• Compile learnings• Next stage planning

Partner We exchange opinions, build plans together, and have some fun with us—most recommended.

EngineerYou provide the necessary details—we do the rest. Sit back and enjoy the ride (omakase!).

o Full support services

Yengage Japanese team

$0.24

1.75%

34,016

$14

10,914

$43


Case 1: Recent successful campaign for major US mobile card game10

Budget : June 2016: 100 million JPY / July 2016: 83 million JPY

CPC

CVR

Installs

CPI

# of registrations

CPA

<Task> Improve performance compared to last agency within limited budget

<Result>Higher quality clicks leading to higher CVR and lower CPI.

Before

Previous Japanese Agency

$0.23

1.10%

25,984

$20

10,322

$51

30%

+8032

+592

16%

60%

4%

After

<How> Altered the media mix based on data and experience from similar campaigns.Shortened the time required for creative optimization using proprietary reporting software.

11

Case 2: Integrated marketing strategy for Japanese mobile card-based RPG11

CPI $23

CPA $54（In Game CV）

CPI $13

CPA $41

Target

KPIResult

$1=110 yen

Created persona of potential core users to delivery ads to highest probability users first.

Focused Targeting

Produced creatives which matches app’s features and core targets preferences

Core targets preferred creative

• Examined successful core targets features• Expanded targets to potential light users• Refined media mix to target lowest CPI ad

spaces

• Increased variations of successful creatives using data collected from previous phase

• Added in-app campaign creatives to keep existing core users interested

• Expanded amount of ad delivery to reach quality look like targets with highest probability of success

• Hosted experiential events to attract new high quality users

• Produced creatives for based on previous light users preference

Launch

Introduction 2.5 weeks CPI $27

Targeting Expansion

Diversification of creative

Expanding Userbase

Core targets preferable creative

Growth 2.5-4 weeks CPI $24 Maturity 4- weeks CPI $22

Each stage of the launch requires careful planning and continual testing to ensure quality of spend.Integrated campaign was the most effective way to maximize acquisition of high quality users.

©2017 Yengage Corporation

12

Case 3: Within a limited budget, using Twitter to launch Japanese dating app12

$1=110 yen

Using our mix of data, experience, and process to find most effective targets and creatives enable us to achieve quality results within a constrained budget and shortened timeframe.

CPI $5.9 CPI $4.0Target

KPIResult

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

¥0

¥100

¥200

¥300

¥400

¥500

¥600

¥700

¥800

¥900

CPI CVR

$8

$7

$6

$5

$4

$3

$2

$1

$0.5

$0

In order to maintain CVR, only deliver best creatives to each different targetsContinual A/B tests

to improve CV

Rapid PDCA to match high probability targets with creatives.


13

Case 4: Using Campaign Conversion Lookalike for Japanese Coupon App13

A

Effectively expanded distribution of advertising to high probability audience based on campaign data with better results than Facebook’s standard lookalike feature.

CPI $5.0 CPI $3.9Target

KPIResult

Pre Launch Period

Find core users target persona by their reactions on short product video

Beginning Period

Use still images of video creative, keeping targets’ favorites but not repeating the same image over and over, annoying targets.Use our proprietary software, Sherpa, to delivery to look alike people who reacted to pre-launch video ad.

Campaign Conversion Look Like

B

C

Launch

Expand targeting and creatives within a set to maximize CVR and minimize CPI

A-1 A-2

A-3 A-4



Case 5: Use data and experience to design creative to maximize ROI14

Data driven creative design minimized testing time and maximized ROAS.

メディア Seasonal Category News Trends Characters

UX Limited

edition Sex appeal

And so on…

PDCA

Weekly

CTR/ CVR/CPI

Target：10s-20s Male : mainly using game characters appealing

Required changed due to low CVR Changed focus to iconic scenes in the game

and variety of characters.

Based on results from A-1, modified and tested various ways to portray characters.

A-1 A-2

Focused on more successful characters and incorporated more detailed artwork..

A-3-3

A-3-3

A-2

A-1

1.4x1.8x

2.4xCTR: 2.4 times improved

A-3-3

A-2

A-1

1.3x1.5x

2.7xCVR: 2.7 times improved

A-3-3A-2

A-1 54% less 63% less!

CPI: 63% reduction

43% less

Previous Co.

Previous Co.

Previous Co.

Targeting Media features App attributes

Thank you