Young Marketers 3 - The Final Round + Nguyễn Thị Quý

Download Young Marketers 3 - The Final Round + Nguyễn Thị Quý

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  • Young marketers 3_C hi ln

    Nguyn Th Qu

  • Th trng mc Bu H Ni

    Nng

    TP H Ch Minh

  • Cc mt hng go km cht lng, khng thng hiu, tri ni trn th trng Go Thailand

    i th cnh tranh

  • Tng sn lng 35 triu tn, gp 5 ln lng go xut khu

    Tim lc go Vit Nam

    Bng 80% lng go xut khu ton th gii

    chim 34 lng calories Bu thu hng ngy

    Tiu thu go trung bnh 350kg/nm/ngi

  • Tim lc cng ty

    Ngun ti chnh di do

    C h thng phn phi khp ca nc

    C cc kho go ln Hiu v cc ngun nguyn liu Quan h rng va tt vi cc c quan nha nc,ngi nng dn

  • Ngi Vit Nam, tui t 25-45, thu nhp ABC+

    L ngi mua thc phm

    chnh trong gia nh va chu

    yu l phu n, sng 3 thnh

    ph ln

    Khch hng mc Bu

  • Thi quen Bu dng go

    Hin ang s dng loi go c mc gia trn 12.000 ng/kg

    Tn sut mua go cho h gia nh 4 ngi l 10kg/2 tun/ ln

    Sn sng th loi go mi tt hn nhng khng qu chnh lch v gia

  • Go Cu Long Thng hiu go hng u

    Vit Nam

    tng sn phm v nh v thng hiu

  • MarkeBng mix 6P

    Product - Tn gi: Go Cu Long => tn gi gi nh n B sng Cu Long, va la ln nht c nc - 2 loi sn phm chnh: Go Cu Long Go trng thm cht lng cao Go Cu Long Go dinh dng cht lng cao - ng gi: theo Bu chun xut khu

  • H Ni TP H Ch Minh Nng

    MarkeBng mix 6P

    5 ca hng 5 ca hng

    2 ca hng

    Place

    H thng MT: c mt ti cc h thng bn l ln nh Co opmart, Big C, Loe mart, Ocean mart...

  • PromoBon Thng ip: Thng hiu go hng u Vit Nam Qung co trn TV, bo ch, poster Tham gia ti tr cc chng trnh v nh nng nh Lc lc vng Price 50 000 VN/1kg 70 000 VN/1kg

    MarkeBng mix 6P

  • People: - Thu nhng ngi nng dn lm vic trn chnh cnh ng ca h

    => Va l cng nhn va l nng dn => c hng lng hng thng, hng cc ch ca nhn vin cng ty. H c tp hun, o to - Li nhun thu c t cnh ng s bao gm: %chi ph phn bn, % cho ngi nng, % cng ty, % cc khon khc

    MarkeBng mix 6P

  • Process L quy trnh khp kn, m bo t khu trng la n khi n tay ngi Bu dng l mt quy trnh khp kn m bo cht lng v hm lng dinh dng

    MarkeBng mix 6P

  • Chin dch tung nh v mi ( 6 thng)

    Mc Bu chin dch - Nm d 5% th phn go Bu

    th ni a - Mc nhn bit thng hiu: 60% trong nhm khch hng mc Bu, 10-20% nhm khch hng

    nhn bit mua th - Thay i thi quen 10% khch hng chuyn sang mua go

    thng hiu

  • Thng ip:T ho thng hiu go hng u Vit Nam!

    i tng mc Bu: Ngi Vit Nam, tui t

    25-45, thu nhp ABC+

  • S tht ngm hiu

    Vit Nam l mt trong nhng nc xut khu go nhiu nht th gii, B sng Cu Long l va la ln nht c nc

  • tng ln

    Go Cu Long: T ho thng hiu go hng u Vit Nam!

  • Chin lc trin khai

    Giai on 1 ( 2 thng)

    Nim t ho

    Giai on 2 ( 4 thng )

    Thng hiu go hng u Vit NamKhng nh thng hiu go Vit

  • Nim t ho

    Mc ?u Ni dung Touch point

    Khi gi nim t ho v va la ln nht c nc B sng Cu Long => Quan tm hn v vic Bu dng, la chn go Vit

    - Cc phng s v B sng Cu Long, v cuc sng ngi nng dn, sn lng la go - Gii thiu sn phm go Cu Long thng hiu go hng u Vit Nam

    Tivi, cc on phim t liu Thi s, bo ch Phng vn ngi ni Bng, cc bn tr

  • Thng hiu go hng u Vit Nam

    Mc ?u Ni dung Touch point

    Khng nh go Cu Long l thng hiu go hng u Vit Nam trong mt ngi Bu dng

    - Gii thiu quy trnh sn xut go Cu Long - Nim vui ca cc bc va l nng dn va l cng nhn

    Tivi, bo ch Cc on phim t liu

  • Thank you