your chief data officer: re-imagining the business of data

© 2014 IBM Corporation

September 2014

Your Chief Data Officer Re-imagining the business of data


Data is exploding and analytics usage is on the rise. Yet, organizations struggle to optimize for sustained business value.

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Everyone's responsibilitySingle point of

accountability

Data is left unusedSystematically

extracted

Data is in silosAn end-to-end view with

continuous improvement

Experience and intuitionIntegrated into business

decision making


© 2014 IBM Corporation4

We asked CDOs and their executive colleagues…


Barriers to establishing the role



So, why have a Chief Data Officer?

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To envision and direct an overall data and analytics strategy for the business

To activate by using data and analytics to deliver greater value and business impact

To transform the culture to one that is analytically-driven



A CDO provides an enterprise vision for strategic use of data and analytics

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• Providing strategic guidance

• Creating a systematic approach

• Taking an enterprise-wide view

• Developing trusted data


A CDO is better positioned to activate the entire organization

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• Getting closer to customers

• Finding new value

• Going beyond stewardship

• Supporting new basis of competition


A CDO leads the transformation into an analytically driven organization

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• Shift to analytically driven decision making

• Treating analytics as a way of life


How to be an agent of change for the data era

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• Make the case for organizational change

• Create a singular data vision and unify data goals

• Motivate people around you and the data strategy to achieve quick wins


• Provide data know-how to solve specific business challenges

• Showcase early wins

• Uncover new insights and new ways to use data

• Align efforts to organization’s top priorities

• Establish trust in the data and end-to-end platforms

• Scale analytics and speed delivery by enabling consumers of data and insights


Contact

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• www.ibm.com/services/c-suite/cdo

• Glenn Finch

• Cortnie Abercrombie

• Caitlin Halferty


http://www.ibm.com/services/c-suite/cdo

http://www.linkedin.com/pub/cortnie-abercrombie/2/51b/33b

http://www.linkedin.com/pub/cortnie-abercrombie/2/51b/33b

https://twitter.com/cortnie_cdo

https://twitter.com/cortnie_cdo


To learn more about the study, please visit

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ibm.com/ibmcai/cdostudy

Source: IBM Center for Applied Insights Your Chief Data Officer: Re-imagining the business of data

For more info, visit: ibm.com/ibmcai/cdostudy © 2014 IBM Corporation

http://www.ibm.com/ibmcai/cdostudy


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September 2014

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Notes and sources

1 Gartner. (2014). By 2015, 25 Percent of Large Global Organizations

Will Have Appointed Chief Data Officers [Press release]. Retrieved from

http://www.gartner.com/newsroom/id/2659215 2 Twenty-three qualitative in-depth interviews were conducted in the

United States and Europe (United Kingdom and Netherlands) with both CDOs and non-

CDOs. Respondents included 14 CDOs or individuals responsible for the CDO role; seven

executives seeking to establish a CDO role within their organizations; and two executives

from organizations that had already hired CDOs. Participating organizations were in one of

nine industries: insurance, mobile, financial services, government, banking, healthcare,

telecommunications, consumer electronics and transportation..

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