your chief data officer: re-imagining the business of data
DESCRIPTION
The era of big data and analytics has arrived, and with it a new leader is emerging—the Chief Data Officer, or CDO. As the reliance on real-time, trusted data grows, high performing organizations realize the need for an executive business leader to across the C-suite to accelerate innovation and transformation.TRANSCRIPT
© 2014 IBM Corporation
September 2014
Your Chief Data Officer Re-imagining the business of data
© 2014 IBM Corporation2 © 2014 IBM Corporation
© 2014 IBM Corporation
Data is exploding and analytics usage is on the rise. Yet, organizations struggle to optimize for sustained business value.
3
Everyone's responsibilitySingle point of accountability
Data is left unusedSystematically extracted
Data is in silosAn end-to-end view withcontinuous improvement
Experience and intuition Integrated into business decision making
© 2014 IBM Corporation
© 2014 IBM Corporation4
We asked CDOs and their executive colleagues…
© 2014 IBM Corporation
Barriers to establishing the role
© 2014 IBM Corporation5
© 2014 IBM Corporation
So, why have a Chief Data Officer?
6
To envision and direct an overall data and analytics strategy for the business
To activate by using data and analytics to deliver greater value and business impact
To transform the culture to one that is analytically-driven
© 2014 IBM Corporation
© 2014 IBM Corporation
A CDO provides an enterprise vision for strategic use of data and analytics
7
• Providing strategic guidance
• Creating a systematic approach
• Taking an enterprise-wide view
• Developing trusted data
© 2014 IBM Corporation
A CDO is better positioned to activate the entire organization
8
• Getting closer to customers
• Finding new value
• Going beyond stewardship
• Supporting new basis of competition
© 2014 IBM Corporation
A CDO leads the transformation into an analytically driven organization
9
• Shift to analytically driven decision making
• Treating analytics as a way of life
© 2014 IBM Corporation
How to be an agent of change for the data era
10
• Make the case for organizational change
• Create a singular data vision and unify data goals
• Motivate people around you and the data strategy to achieve quick wins
© 2014 IBM Corporation
• Provide data know-how to solve specific business challenges
• Showcase early wins
• Uncover new insights and new ways to use data
• Align efforts to organization’s top priorities
• Establish trust in the data and end-to-end platforms
• Scale analytics and speed delivery by enabling consumers of data and insights
© 2014 IBM Corporation
Contact
11
• www.ibm.com/services/c-suite/cdo
• Glenn Finch
• Cortnie Abercrombie
• Caitlin Halferty
© 2014 IBM Corporation
© 2014 IBM Corporation
To learn more about the study, please visit
12
ibm.com/ibmcai/cdostudy
Source: IBM Center for Applied Insights Your Chief Data Officer: Re-imagining the business of dataFor more info, visit: ibm.com/ibmcai/cdostudy © 2014 IBM Corporation
© 2014 IBM Corporation13
© Copyright IBM Corporation 2014
IBM CorporationNew Orchard RoadArmonk, NY 10504
Produced in the United States of America September 2014
IBM, the IBM logo and ibm.com are trademarks of International Business Machines Corporation in the United States, other countries or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or TM), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. Other product, company or service names may be trademarks or service marks of others. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml
This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates.
THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided.
XXX0000-USEN-00
Notes and sources
1 Gartner. (2014). By 2015, 25 Percent of Large Global Organizations Will Have Appointed Chief Data Officers [Press release]. Retrieved from http://www.gartner.com/newsroom/id/2659215 2 Twenty-three qualitative in-depth interviews were conducted in the United States and Europe (United Kingdom and Netherlands) with both CDOs and non-CDOs. Respondents included 14 CDOs or individuals responsible for the CDO role; seven executives seeking to establish a CDO role within their organizations; and two executives from organizations that had already hired CDOs. Participating organizations were in one of nine industries: insurance, mobile, financial services, government, banking, healthcare, telecommunications, consumer electronics and transportation..