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How To Set Up Your Etsy Shop to Maximize Your Profits
by Nancy Alexander
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WHAT IS ETSY?
• Online marketplace; e-commerce platform
• Sell handmade items and supplies
• 1.4 Million Sellers
• 20.8 Million Active buyers
• $1.93 Billion Gross Sales
• Higher priced items sell on Etsy
• Don’t have to devalue your product
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$37.97
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WHY SELL ON ETSY?
• No monthly membership fee
• Direct and easy checkout
• Promote listings inside Etsy
• Etsy fees - 3.5% of the selling price
• Easy auto-renew
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WHY PEOPLE DON’T SELL ON ETSY
• I need step-by-step instructions
• My product doesn’t look like theirs
• I can’t compete
• I can’t make beautiful photos
• I can’t write good descriptions
• I can’t afford an expensive Banner
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BEGIN BY CHOOSING A SHOP NAME
• Shop name implies what you do and sell
• Easy to recognize and read as one word
• Get the buyer’s attention
• Choose easy to spell name
• No Cutsie names
• Should be 20 characters or less
• Check all social media sites for name
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CHECK AVAILABILITY FOR SHOP NAME
Check social media sites for availability
• Google +
• Domain registrar such as… Namecheap.com or Godaddy.com
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ETSY SHOP NAME
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My Etsy Shop Name “LadybugWreaths”
Find a name you like Is it available in all Social Media sites?
GO FOR IT
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SHOP NAME & USERNAME
• Shop name can change Only Once
• Username can Never change
• Profile image importance
• Use personal name for user name
• Use capitals to distinguish between words
• LadybugWreaths - not - ladybugwreaths
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*NEW* ETSY SHOP ICON
• Etsy’s new shop icon
• Etsy’s saying it is important to build your brand
• Etsy now playing up profile image and shop icon
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ETSY SHOP TITLE & ANNOUNCEMENT
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Most Important in Google and Etsy Search
One of several ways to
boost rankings to page 1, position 1
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ETSY SHOP TITLE
• 55 Character limit
• Use keyword phrases, long tail keywords, and keywords that describe your shop
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ETSY SHOP ANNOUNCEMENT
• 160 characters show in Google
• Important to Google & Etsy search
• First 6 words should be keyword phrases & long-tail keywords
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FILL IN ALL POLICIES
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INFO AND APPEARANCE
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POLICIES ARE VERY IMPORTANT
• Message to buyers ***
• Shipping policy
• Refund policy
• Exchange policy
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INFO AND APPEARANCE
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MESSAGE TO BUYERS • Most Important!
• Contact – virtual handshake - with customers
• Start forming relationships with buyers
• Thank you for visiting! Offer a “Coupon Code”
• 100% Satisfaction Guarantee – build confidence
• Feedback from customers
• Links to Facebook & Pinterest
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INFO AND APPEARANCE
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INFO AND APPEARANCE
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Many options available for a nice banner • Etsy banner generator is easy in Etsy • Picmonkey is easy – a little more advanced
requiring some skill
BANNERS
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BANNER Samples – Etsy Banner Generator
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BANNERS
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“FUN WITH BANNERS” PicMonkey Banner Video by Nancy
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BANNERS
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• Banners - coordinate with products
• Banners - cohesive with your brand
• Design several & change them frequently
• Choose a color, style, and design that flows, coordinates, and is “YOU”
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BANNERS ENHANCE OR DETRACT FROM SHOP APPEARANCE
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GREAT BANNER
SAMPLES ETSY Shop
Banner
• Love products in banner
• Great style • Cohesive look • Colors flow
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ETSY ALGORITHM
• Recency used to be important • Relist items for .20 per day • Etsy changed their rules • Now a listing should be relevant
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RELEVANCY vs RECENCY
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• Think like a buyer
• Color, size, season, or theme
• Keyword phrases & Long tail keywords
• Goal – be found on page 1 or page 2
ETSY SEARCH ENGINE OPTIMIZATION
SEO
BE RELEVANT TO BE FOUND
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• Etsy Algorithm has changed
• Etsy Search engine rules use different criteria
• Use keyword phrases & long tail keywords in item listings, titles, tags, and materials
• TWO most important SEO elements in Etsy!!
• Shop Title
• Shop Announcement
ETSY SEARCH ENGINE OPTIMIZATION
SEO
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LISTINGS ARE VERY IMPORTANT
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Spend time creating inviting
listings with descriptions &
photos to entice buyers.
Use two & three word keyword phrases in title
LISTINGS
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DON’T RUSH LISTINGS, IT WILL PAY OFF
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Title Optimization is FIRST
• Brainstorm keywords with Etsy Dropdown Search
• “Pink Outdoor Wreath” 551 • “Pink Wreath” 14,000
LISTINGS
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SPEND TIME ON YOUR LISTINGS
• Photos & descriptions important
• You’re allowed 5 photos - use 5
• Research keywords thoroughly
• Stage photos - w/lighting & backgrounds
• Lighten and crop photos - Picmonkey
• Great photos & descriptions optimize your listings
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PHOTOS
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PHOTOS
• One Chance
• One Photo
• A Few Seconds
• Entice & Intrigue
• Stickiness Factor
• This Makes Customers Want More
• One Photo Encourages a Customer to Click
• One Click Shows Customers More of Your Products
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PHOTOS
Your Photos Entice Customers
• They give You the power
• Make shoppers want to see more
• Entice a customer to see your Etsy Shop
• How?... Awesome, clear, edited Photos!
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DRIVE TRAFFIC TO ETSY WITH POSTS
• Most popular Social Media site
• 1.23 Billion monthly active users
• Share new products, sales & specials
• Connect with your followers
• Create a Facebook Business Page Facebook.com/pages/create
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What Should I Post?
• Ask questions that require an answer
• Show off your personality; know, like & trust
• Promote what you sell (80/20 rule)
• Respond to comments
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Link Etsy to Facebook
The best FREE app for this: OrangeTwig.com
• It will be visible on left of your FB page
• Add other apps, Pinterest, Instagram, etc.
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DRIVE TRAFFIC TO ETSY WITH PHOTOS
• The 4th largest driver of online traffic
• 80% Pinterest users are women
• 48.7 million users
• One of the top online social networks
• Utilizing their (SEO) to raise your rank
• Sign up for a business account with Pinterest – Pinterest.com
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DRIVE TRAFFIC TO ETSY WITH PINTEREST BOARDS
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INSTAGRAM ENHANCES ETSY
• Branding tool • Photo sharing App for
iPhone or Android • Simple to tag, share & follow • The right Instagram strategy
will increase sales on Etsy
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With our Etsy Intensives Course
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• Make handmade items or sell supplies • Can’t seem to sell in your hometown • Want to grow your business and your brand • Need to bring in extra income • Want to experience the joy of success by selling
online
Who is This Course Designed for? Artisans…
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Testimonials From Our Etsy Intensives Graduates
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Testimonials From Our Etsy Intensives Graduates
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Testimonials From Our Etsy Intensives Graduates
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Testimonials From Our Etsy Intensives Graduates
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• Setting up username, account & shop name • Getting paid • Opening your shop • Info & appearance • Creating the right message to buyers • Social media links • Design your own banner
WEEK 1 – Getting Started
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• Info and Appearance (part 2) • Message to buyers • Shop policies • Welcome message • Refunds & exchanges • Learn to take and edit photos
WEEK 2 – Your Message
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• Relevancy • Keyword research • Keyword phrases & long tail keywords • Etsy search algorithm & relevancy • Product Competition • Set up Shop Title & Announcement
WEEK 3 – Search Engine Optimization (SEO)
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• Titles • Relevancy phrases • Descriptive terms • Tags & Descriptions • Targeted Keyword Phrase • Writing the perfect description • Pricing Formula
WEEK 4 – Optimizing Your Page
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• Drive Traffic • Coupons & promoted listings • Social media • Facebook, Pinterest, Instagram • Posting & Visual Advertising • Business accounts • Optimize profiles
WEEK 5 – Driving Traffic
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VIDEOS • “Fun with Banners” • “Boxing a Wreath” • “How to take photos” • “How to edit photos” • “Listing a Product” • “Monogram Wreath” • “About section video”
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PDFs & Worksheets • “Name Your Shop” - Worksheet 1-4 • “Name Your Shop” - Spreadsheet 1-2 • “8 Key Shop Improvements” • “Words Make a Difference” • “Put More of You in Your Business” • “Writing the Perfect Description” • “Pricing Your Product” • “Social Interactions on Etsy”
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E-BOOKS • “Sourcing Power” • “Spring Meadow”
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12 Getting Started Videos 5 Recorded Webinars
Bonuses Personal Access to me & my Team
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Private Facebook Group “PROSPER WITH ETSY”
Plus…
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Purchase Option #1
$447 Non-Members of Best of Nancy
Purchase Option #2
Just $347 Members of Best of Nancy
Save $100 by joining my online community first you certainly can
LadybugWreaths.com/Jason
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I sell on Etsy while vacationing at the beach with my family and
watching my husband play with his band. You can sell too while
spending time with your family too!
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Purchase Option #1
$447 Non-Members of Best of Nancy
Purchase Option #2
Just $347 Members of Best of Nancy
Save $100 by joining my online community first you certainly can
LadybugWreaths.com/Jason
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Etsy Selling – Questions and Answers
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Questions &
Answers