your social web (for small businesses)
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Welcome to
Presented by
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YOUR SOCIAL WEBThe world is changing.
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Email – 90s Web 2.0 – 2000s Social Web – NOW - ?
The world is changing
The Social Web is the NEXT thing…
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ONLINE OFFLINE
Website Ads – tv, radio, billboard, print
Blog Direct Mail-newsletter
Email Signage
Social Media Networking
Search Marketing Storefront/layout
YOUR Marketing Checklist
Do you have time to participate in all these areas?
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Get more leads? Yes Get more sales? Hopefully (if we can
convert) Build a list so they can keep up with your
offerings and buy when the time is right? Absolutely!
Where do you keep your list? Is it fresh, do you “use” your list? Is it maintained?
What is the goal online/offline?
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Use Online/Offline Together
Why Not….Run an Ad in the Newspaper
1. Have a GREAT OFFER2. Mention Phone #3. Mention Web address4. Mention Facebook daily
specials5. Mention Blog-tips6. Sign up for email list – get
something of value…
Instead of one ad – you’ve got multiple in ONE ad
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Overlap as much as possible
ONLINE OFFLINE
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Link back and forth! Example – send to Facebook, then to Blog, where you mention your new special that is in your ad… Let your customers digest your content in whatever way they want
THINK: Spider Web
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The social web needs new content. It lives for new information or it will move on to something else. It may not need your service. It may not remember your service. It CONSUMES content.
The world is changing.
You’ve got to find a way to create content that is meaningful to your customers. If it is hourly, daily, weekly, monthly…
Creating Content
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Mailchimp – forms, lists, RSS feed, social share
Wordpress – blog, RSS feed, website Website – built in social media, blog, CMS
You’ll need shortcuts
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Claim YOUR Google Place Register your Biz on foursquare Get your Twitter.com/yourbizname Get your facebook.com/yourbizname (if
35+likers) Watch tutorials on Mailchimp.com Watch tutorials on Wordpress.com Flowtown.com-Find your customers on Facebook
and do a mass invite Could you do a youtube video?
Things to do after you leave:
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Any Questions?