TwitterYour

formula

Before beginning your Twitter marketing campaign,determine your mission and vision for this socialnetwork.

Know your customer

Think about who your customers are and why they are usingTwitter to connect and engage with business.

Give your clients a way to virtually connect with you dailyby posting short, well-crafted tweets that share your missionand vision.

Translateyour Brand

Translate the brand you have built offline to your onlinepresence. Ask yourself these questions:

1. What is the purpose and brand you are trying to build?2. How will my content extend the mission and vision of mybrand.

Hashtags are a great way to get your message in front alarge audience. Begin your hashtag research by spying onyour competition to determine what hashtags they areusing.

Check out Hashtags.org or Twubs to see how often thosehashtags are being used and by whom.

Connect with Industry leaders

Use Twitter tools such as Advanced Search to search outindustry leaders based on specific keywords, phrases, dates,location and language.

Use Twitter Lists

After you have searched out those industry leaders, add themto a Twitter list. These lists allow you to categorize thosepeople into targeted lists.

Twitter lists will allow you to easily keep up with those youwould like to build relationships with. You can do this byreplying to tweets and visiting and commenting on their blogposts.

Set up Twitter Search Alert

One way to monitor your brand building efforts is throughAdvanced Twitter Search. You can also try Google Alerts orTweetbeep

IntegrateTwitter

Use differnent brand building tools but make sure they are allintegrated. For instance, you can add a link to your emailsignature or add an icon to your website or blog.

Track and Measureyour results

Stay on top of what is and isn't working by tracking andmeasuring your results.