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YouTube builds businesses.

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AgendaWhat’s new: YouTube and video advertising

Getting Started

AdWords for video: Features and Benefits

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What’s New: YouTube and video advertising

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In 2012, if you need to…

Drive SalesSpark Word of MouthGrow Repeat CustomersGet Your Company Name Out

4B views a day

60 hours of video uploaded every minute

#2 search site, behind Google

#1 online video site

800M unique users each month

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Online Video is the most persuasive ad format ever

invented.

When you need more than words to show your product

benefits, leverage the power of sight, sound and motion.

The answer is Online Video.

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The answer is AdWords for video: Reach the right viewers at the right price.

Spread your message the risk-free way: With TrueView video ads, you pay only when viewers choose to watch your ad.

Manage campaigns with ease: 10 minutes or less for campaign creation. Video specific reporting.

Drives results: Drives 20% increase in traffic to website and 5% increase in search volume

Reach engaged audiences: Simple and powerful targeting make it easy to find both popular and hard-to-reach audiences

Low CPVs: Campaigns on AWV (all True View) range from $.22-$1.12 *

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Google AdWords for video

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How to get started once you have video content:

Create Your First Video Campaign – It’s easy with AdWords For Video.

Let Us Know Your Budget Pick Your Creative Tell Us Your Target Audience

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By Audience

By Interest Categories

By Keywords

By Topics

By Publisher

With comprehensive targeting optionsTarget and reach your audience

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TRUEVIEW IN-STREAM

TRUEVIEW IN-SLATE

TRUEVIEW IN-SEARCH TRUEVIEW IN-DISPLAY

● Viewer Experience Choice to skip or watch ad

● Advertiser is ChargedThe shorter of 30 seconds or ad completion

Pay Per View with TrueView Video Ads

● Viewer Experience Option to choose one ad among many or watch regular commercial breaks

● Advertiser is Charged When viewer chooses to watch ad

● Viewer ExperienceSees a video promoted among search results on YouTube or video.google.com

● Advertiser is Charged When viewer chooses to watch ad

● Viewer ExperienceSees video promoted against suggested videos on YouTube or related content across the Google Display Network

● Advertiser is Charged When viewer chooses to watch ad

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It’s easy to get started: Live DEMO

Create your video campaigns

Visit adwords.google.com/video to get started with video campaigns

Work with your Google Rep

Identify new campaigns to build in Google AdWords for video

For more info, visit adwords.google.com/video

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Thanks!For more information, please visit youtube.com/advertiseCall your AdWords rep at 1-866-2GOOGLE (1-866-246-6453)