hacking youtube advertising

March 5, 2015

Hacking YouTube Advertising

Jake Larsen

Founder of Video Power Marketing

@JakeLarsen7

searchmarketingexpo.com

@JakeLarsen7 #SMX #32C



Real Estate Marketing Map

TV City “Detroit”

PPC City “NYC”

SEO City “Miami”



SEO City “Miami”

Up Front $$$ & Work

with No Guarantees

One Change

Can Ruin

Everything



PPC City “NYC”

$35 Cost Per Click!

Competitive / Expensive High

Cost of Living



Problem

Opportunity



Going “Viral” is NOT a Strategy



Consistent Formula That Works



How To Turn YouTube Advertising

into an Automated Sales Machine

•Guaranteed Exposure with Video & YouTube

•The Hack - almost FREE Targeted Traffic

•Videos that get Attention, Traffic & Sales

•Case Study: Turn $1 into $7



WHY VIDEO?

More Likely to

Appear on the First

Page of Google



WHY VIDEO?

Higher CTR

Than Text



Avg. Order Value

Site Avg: $227

Videos: $376

Conversion Rate

Site Avg: 1.28%

Videos: 2.35%

Analytics Traffic Source: YouTube



...they Spend More,

More Often

When People Watch Video...



In-Stream



Demographics: Age, Gender, Parent



Geographics: Country > City > Zip Code



Interest

Of Person

Topics

Content of Page



Keywords



Case Study

How to

Turn $1 into $7



$79,410

Orders: 286

Conv. Rate: .37%

Clicks: 7,679

CTR: 10.2%

Views: 37,789

$ Right Results $

Right

People Right Message

Ad Spend: $10,651



HOW Do You Make

Videos that

Move People?



GRAB

ATTENTION in 5 Seconds



Effective Video Ad Formula

1. Grab Attention in 5 Seconds 2. Identify Viewer / Value 3. Get Them to Click before 30 sec.

Text “Video” to 801.877.1309

Send PDF Checklists + Examples