yr9 intro to aud music promo mac

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  1. 1. GCSE MediaGCSE Media Key Concept: AUDIENCEKey Concept: AUDIENCE (Music Promo examples)(Music Promo examples) Mr. BurrowesMr. Burrowes Who can guess my nationality?Who can guess my nationality? NationalityNationality isis oneone audience factor; add this to youraudience factor; add this to your list on the handout!list on the handout! [[Other factorsOther factors]]
  2. 2. Our Individual Background Matters How you respond as an audience member will be influenced by your background What elements of my background compared to yours might make my response different to yours? [2+ factors] Add age to your GAPS list of audience features we will shortly split this in two Stereotypes are useful for wide, mass appeal and recognition, but can damage a texts appeal to those stereotyped add this to your list
  3. 3. In this lesson we willIn this lesson we will 1)1) Start learning how to analyse a mediaStart learning how to analyse a media texttexts likely target audience(s)s likely target audience(s) 2)2) Learn some terms to help with thisLearn some terms to help with this 3)3) Consider a range of examples,Consider a range of examples, individually and in groups (usingindividually and in groups (using musicmusic promo texts)promo texts) Please feel free to ask questions atPlease feel free to ask questions at anyany stage of the lesson!stage of the lesson! You should make notes on the handoutsYou should make notes on the handouts
  4. 4. Is This Part of the GCSE? Yes: You will have three production tasks for Unit 2: Understanding the Media For some of these you dont have to produce the full text, just plan out the idea For every production you must show evidence of researching how such texts work As part of this, you will learn a range of terminology for the main Key Concepts: Media Language: Forms and Conventions Institutions Audience Representation We will focus on Audience today, but may mention some of the others
  5. 5. KEY FACTORS: Filling in the GAPS Big budgets create pressure to appeal to a WIDE, mass, mainstream market (not a niche market) Media producers and exhibitors always consider TWO key audience factors, each of which are also split into two Can you guess what the G and A factors are? Fill in the gaps in your handout with GENDER: male, female; & AGE: youth, older. Note: we will look further at gender & age in future lessons
  6. 6. Main and minor audiences Well look again at the mash-up video which uses 1980s heavy metal music videos and 1980s video games Consider how wed describe the main audience for this, but also if it might have appeal beyond this If my age and personal tastes make me part of the core or primary audience, the humour and viral style of this video might help it appeal to a younger secondary audience too Add these to your list of audience terms!
  7. 7. Main and minor audiences: Genre How do rom-com (romantic comedy) films demonstrate this technique of including features which can widen the audience beyond the primary target audience? (HINT: use gender stereotypes!) Add genre (fans) to your list You could also note the term hybrid, which is when two+ genres are combined in one media text, a common technique for widening audience appeal Shaun of the Dead, for example, was a zom-rom- com, adding horror (zombies) into the mix!
  8. 8. Breaking Down the Audience So far we have noted these ways to break down an audience: age (youth, older), gender (male, female), nationality, primary v secondary, genre (fans) What other elements can we consider? Why might this film appeal to school children? Add identification to your list
  9. 9. Breaking Down the Audience Ignoring genre, why might The Switch appeal to (a) men or (b) women? And why shouldnt you be familiar with Shaun of the Dead? Add sex appeal, stars and age ratings to your list
  10. 10. Analysing Audience from CD Covers Your next challenge is to see if you can pick out details from CD covers which suggest a certain audience You will try this individually, then discuss your findings in pairs (making changes or additions if you wish to) before presenting your findings to the class You can use a print-off to draw arrows and list your points and a blog post to get a sharper look at the images (there is also an example of how you might do this) Enter the URL: yr9media.blogspot.co.uk
  11. 11. Presenting, Discussing FindingsPresenting, Discussing Findings Each pair will present their main findingsEach pair will present their main findings This includes noting any differencesThis includes noting any differences between their two examplesbetween their two examples Give precise reasons to back up yourGive precise reasons to back up your analysisanalysis Everyone else can ask questions and offerEveryone else can ask questions and offer views be constructive, and back up yourviews be constructive, and back up your views with evidence from the textviews with evidence from the text
  12. 12. Consolidation: Sum Up What Youve Learned Today Either as homework or (if there is time) in the lesson, write up one paragraph: How can I analyse the likely audience just by looking at a media text? Use some of the terminology and examples from the lesson. NEXT STEPS: We will look closer at some examples, terminology, and begin to learn media language for describing the details of a media text