ZooskIt’s about what’s possible.

Denique Ferguson Pui Mo

Clark Mullen

PredispositionsWhen Zooskers succeed in finding stable relationships, they leave Zoosk. When Zooskers think they won’t find the relationship they’re looking for, they also leave Zoosk.

People often want to know if they’re doing the “right thing” in the various situations that develop their romantic relationships.

Bad experiences aren’t always bad – sometimes they set the stage for good ones.

ResearchZoosk is different because it looks at what you do, not what you say you want. We want to leverage this strength and expand it in to other areas.

Zoosk already has suggested messages and recommends shared topics of conversation

When you’re talking to someone, you don’t want Zoosk in the way, you want it to facilitate.

Deactivating Zoosk account is a sign of commitment in a new relationship.

Design PrinciplesSuggestions need to be personal and contextual

It can't be too obvious If all the guys send the exact same messages it won't work

Its not about perfection, its about opportunities Our design goals isn't designed so people can misrepresent themselves (with the help of the chat assistant you sound funny and cool online, but in person you are not) Its about presenting who you are in a way that allows opportunities to happen.

Our DesignWe propose a separate app, Alfred, that integrates closely with Zoosk that relies on intelligence and context from behavior tracking.

Zoosk Current Scope

find someone

chat online

first date longer term

relationshipdating

Expanded Scope

find someone

chat online

first date longer term

relationshipdating

Our Focus

Why we focused on dating?

• Quitting Zoosk is a sign of relationship commitment for many users. We want our design to intervene at this point so users continue to use Zoosk's new app for the first date, and as they continue dating

• To improve dating make each date better

browse chat marriage happy endingbeforedate

duringdate

afterdate

Dating

Single Date Structure

Notification Center• Remind user of the date:

time, location, et al. • Suggest something nice to

do before the date: buy flowers, bring umbrella

before during after

Lock Screen• Music: Set up music she likes • Topics: Recommend topics • Plan B: Alternative dating

plans • Exit strategy: "Best friend" exit

strategy

Notification Center• Recommend gift • Remind user to send

message

Positive Cyclemen learn how to treat women better so it leads to more successful dates

women like being treated well on dates so they keep using Zoosk and recommend it to their friends

How it Works with ZooskWe drew inspiration from Facebook / Messenger

The apps work great together and link to each other with single tap, but each can be used seperately

Zoosk

Alfred

App Notifications Today View

12:00Friday 14 November

Pick up flowers for your date.Wingman

NotificationsToday

Wingman

Friday, November 14

Plan B Exit Strategy Topics Music

• Quick access key features when you are on the date

Alfred

alternate date plansPlan B

help smoothly exit a bad dateExit Strategy

unlock topics during a dateTopics

play music that she likesMusic

• Set up integrations • interact with full set

of features

• Receive notifications before and after dates

Wingman

Meet Connor 22 years oldSenior, EconomicsBloomington, Indiana

Connor doesn’t say much. He can come off as cold, but people more often find him mysterious. Once people get to know him – he is warm and friendly, but it doesn’t translate well when he’s on Zoosk or on first dates.

The women he messages on Zoosk usually don't respond, and when they do, the conversation often dead-ends. He isn't sure how to handle first dates and isn't sure what he can do to make girls feel comfortable.

He is starting to feel like a loser, and doesn’t want to be embarrassed when he talks with girls online and wants more opportunities for girls to get to know him.

Scenario

Connor’s got a date! He’d been experimenting with Zoosk’s new Alfred app for a while now, hoping to improve his dismal response rate. Not only did he get a response, but they chatted for a few days, and tonight’s their first date.

He made reservations at Bon Humour for Friday night.

Conner's phone vibrates with a notification.

"Want to pick up flowers?"

He never thought about getting flowers for a first date. Good idea, maybe next time.

Before the date NotificationsToday

Wingman

Friday, November 14

Plan B Exit Strategy Topics Music

12:00Friday 14 November

Date with Mira in 1 hour. Want to pick up flowers on the way?

Alfred Notification from Alfred.

He can swipe the notification to see maps of flower shops and tips for selecting flowers. Or buy flowers directly within the app.

He meets Mira at the restaurant at 7 pm. He goes in to the restaurant and finds out he booked the wrong date.

How could he have been so stupid? He finally gets a date, and this happens.

She looks unimpressed, and takes out her phone, probably to...wait a minute, phone!

Freaking out, He takes out his phone and swipes up on the lock screen to find other date options.

NotificationsToday

Alfred

Friday, November 14

Plan B Exit Strategy Topics MusicHe taps Plan B, to find other date ideas.

This launches the app from the lock screen and shows Plan B options.

The lock screen has quick access to features that would be useful during a date. • Plan B - alternate date plans • Exit Strategy - help smoothly exit a

date that isn't going well • Topics - unlock topics during the

date • Music - Play music that she likes

to set the right mood

He sees a highlighted map of the surrounding area. Below the map is list of possible date plans, and why they were recommended.

Plan B

1

3

2

Plan B suggestions are based on: • her Zoosk profile (its more powerful

when she links with facebook) • Contextual information: time,

location, weather • Messages between them

He taps the option 'Romantic Sunset Picnic' to see more details

Park / Sunset / Wine1. Romantic Sunset Picnic

suggested because: she likes outdoors & wine. Nice sunset tonight, park short walk away and buy wine on the way

2. Movie + PopcornAdam Sandler / Funsuggested because: she loves Adam Sandler movies, his new movie is playing. Offer to buy her popcorn.

Southern food / comfort 3. Her Favorite Food

suggested because: she loves southern food and there is a great southern resturaunt

“Would you, uh, would you think it weird if we went on a picnic instead?” Surprised by the suggestion, she agrees.

The date goes great and they enjoy a nice picnic together.

After tapping on a specific suggestion. It zooms in on the map to show details on how to make the plan happen.

A

Park / Sunset / Wine1. Romantic Sunset Picnic

A. Pick up wine

B. Get some delicious food on the way

C. Romantic Picnic Date

Plan B

B

C

<

later that night after they have said their goodbyes. Alfred notifies him to follow up the date with a message.

NotificationsToday

Wingman

Friday, November 14

Plan B Exit Strategy Topics Music

12:00Friday 14 November

Send a text wishing her goodnight. Alfred

After the date

StrategyOur concept can expand the scope of Zoosk services to: • Before dating • During dating • Long term relationships

StrategyIntegration with other services. By leveraging personal and contextual information and integrating with other services Alfred can help couples have better dates. • Picking the music she likes and

creating a great atmosphere • Creating date ideas on the fly

based on her preferences and the context

Possible Integrations• Spotify • OpenTable • Online Flower/gifts • Yelp

Alfred: it’s about perfection

what’s possible.

Acknowledgements Jared Crane Tony Kennedy Marty Siegel Jordan Beck HCId 2015 Cohort

Attributions• Online Dating designed by <a href="http://www.thenounproject.com/brandosaurus">Brandosaur.us</a> from the <a href="http://

www.thenounproject.com">Noun Project</a> • Valentine designed by <a href="http://www.thenounproject.com/Luis">Luis Prado</a> from the <a href="http://

www.thenounproject.com">Noun Project</a> • Wedding designed by <a href="http://www.thenounproject.com/franciellycs">Francielly Costantin Senra</a> from the <a

href="http://www.thenounproject.com">Noun Project</a> • Infinite Love designed by <a href="http://www.thenounproject.com/skyebs">Skye Selbiger</a> from the <a href="http://

www.thenounproject.com">Noun Project</a> • Love Talk designed by <a href="http://www.thenounproject.com/SimpleIcons">Simple Icons</a> from the <a href="http://

www.thenounproject.com">Noun Project</a> • Message designed by <a href="http://www.thenounproject.com/alexandr.cherkinsky">Alexandr Cherkinsky</a> from the <a

href="http://www.thenounproject.com">Noun Project</a> • Waiter designed by <a href="http://www.thenounproject.com/iconify">Scott Lewis</a> from the <a href="http://

www.thenounproject.com">Noun Project</a> • Date designed by <a href="http://www.thenounproject.com/yalanis">Yazmin Alanis</a> from the <a href="http://

www.thenounproject.com">Noun Project</a> • Speech-Bubble designed by <a href="http://www.thenounproject.com/ChrisHolm">Christopher Holm-Hansen</a> from the <a

href="http://www.thenounproject.com">Noun Project</a> • Exit designed by <a href="http://www.thenounproject.com/Luis">Luis Prado</a> from the <a href="http://

www.thenounproject.com">Noun Project</a> • Music designed by <a href="http://www.thenounproject.com/mmpezzi">Maria Maldonado</a> from the <a href="http://

www.thenounproject.com">Noun Project</a> • Sos designed by <a href="http://www.thenounproject.com/stefano.vetere">Stefano Vetere</a> from the <a href="http://

www.thenounproject.com">Noun Project</a> • Tuxedo designed by <a href="http://www.thenounproject.com/mattermill">Matthew R. Miller</a> from the <a href="http://

www.thenounproject.com">Noun Project</a> • Question designed by <a href="http://www.thenounproject.com/martindelin">Martin Delin</a> from the <a href="http://

www.thenounproject.com">Noun Project</a>