1.03 identify significant people and events in the history of the sports and entertainment marketing...
TRANSCRIPT
1.03 Identify significant people and events in the history of the sports and entertainment marketing industry.
Pioneers in the Entertainment
Marketing Industry
P.T. Barnum
Developed the Barnum and Bailey Circus promoting it as “The Greatest Show on Earth.”
Earliest US millionairesHad a New York newspaper run
his obituary in advance so that he could read it himself. He passed away two weeks later.
Walt Disney Created Mickey Mouse in Steamboat
Willie which was the first fully synchronized cartoon. Disney was the voice of Mickey – formerly known as Mortimer Mouse. His wife suggested he change the name to Mickey Mouse.
http://www.youtube.com/watch?v=BBgghnQF6E4
Produced the first feature-length cartoon – Snow White.
Walt Disney continued . . . Opened Disneyland in Anaheim, California
in 1955. Developed Disney World in Orlando,
Florida in 1971. (First of the four parks.) Developed the “Experimental Prototype
Community of Tomorrow” (EPCOT) Died prior to seeing any of his plans
completed. Upon his death, his empire worth over
$100 million. http://
www.youtube.com/watch?v=hdDuIJiJBjM&feature=related
Charlie Chaplin
Slap-stick comedy Widely recognized movie stars Character wore:
Baggy pants Tight coat Large shoes on the wrong feet Black derby hat
Turned film comedy into an art form 1915, signed with Essanay for
$1,250/week to make 14 films
Lucille BallActor, musician, comedian, model,
& producerEmmy awards:
1952: Best Comedienne 1955: Best Actress in a Continuing
Performance, I Love Lucy 1967& 1968: Outstanding Lead
Actress in Comedy Series, I Love Lucy
Lucille Ball continued . . . One of televisions first leading ladies
The man served as supporting role Helped to advance career of many Latino
performers Husband: Desi Arnez, Cuban bandleader http://
www.youtube.com/watch?v=uztA6JCKB4s http://
www.youtube.com/watch?v=Fq-TlBAzVyE&feature=related
Steven Spielberg Director and producer Films include:
Jurassic Park I-III Men in Black I & II Shrek Schindler‘s List E.T., The Extra-Terrestrial Jaws The Color Purple
http://www.youtube.com/watch?v=Izttrev1QE8&feature=related
Louis Armstrong Revolutionized jazz Put the soloist to the front of the
band, emphasizing talent Played the cornet and trumpet, sang
and led the band Wrote “Hello Dolly” and “What a
Wonderful Life” http://
www.youtube.com/watch?v=SzJY96m3lkg&feature=related
http://www.youtube.com/watch?v=kmfeKUNDDYs
Elvis Presley
Sold over 1 billion records worldwide
131 different albums/singles to achieve gold, platinum or multi-platinum status
Elvis Presley continued . . . Revolutionized television performances
On the Ed Sullivan show: record-breaking, hip shaking, scandal making performance
Caused a nation-wide scandal Many advertisers reconsidered their support of
Presley Pioneered “rock and roll” Actor; movies included: Blue Hawaii, Jailhouse Rock,
and King Creole http://www.youtube.com/watch?v=xI7xvh07Jmc http://www.youtube.com/watch?v=gj0Rz-uP4Mk
Oprah Winfrey
Baltimore Talk show, People Are Talking
Chicago Morning talk show, A.M. Chicago
1986 launched the Oprah Winfrey ShowGrossed $125 million by
end of first year
Oprah Winfrey continued . . .Production company Harpo Productions
Oprah spelled backwards Privately syndicating her show allowed her
to make more money “Oprah Book Club” 1999 – Oxygen channelMagazine: O: The Oprah Magazine
http://www.youtube.com/watch?v=zg3T96fUZro
Pioneers in the Sports Marketing Industry
Michael Jordan
Greatest player ever to play basketball
Nike and NBA marketed him as “Air Jordan”
Minor league baseball with Birmingham Barons, the Double A affiliate of Chicago White Sox
Michael Jordan continued . . .Movie Space JamManaging Member of Basketball
Operations with the Charlotte Bobcats.Joined the ownership group in 2006.Endorses products including:
Nike Gatorade Michael Jordan Cologne Coke Hanes
Mildred “Babe” Didrickson Zaharias
Greatest female athlete of all time
Female Athlete of the Year six times
Mildred “Babe” Didrickson Zaharias continued . . .Sports included:
Basketball, track, golf, baseball, tennis, swimming, diving, boxing, volleyball, handball, bowling, billiards, skating, cycling
First female athlete to sign an endorsement contract Wilson Sporting Goods $100,000
William (Bill) H.G. France Sr.
Founded National Association of Stock Car Auto Racing (NASCAR)
Founded International Speedway Corporation (ISC) – owns and/or operates:Daytona International
SpeedwayTalladega Superspeedway
William (Bill) H.G. France Sr.continued . . .
Michigan International Speedway California Speedway Homestead-Miami Speedway Phoenix International Raceway Richmond International Raceway Darlington Raceway North Carolina Speedway Kansas Speedway
Jack “Jackie” Roosevelt Robinson
First student to letter in four sports at UCLABaseballBasketballFootballTrack & field
Professional football for Los Angeles Bulldogs
Jack “Jackie” Roosevelt Robinson continued . . .Broke Major League Baseball color
barrier – offered contract to play for the Brooklyn Dodgers
Won National League batting title and Most Valuable Player awards
Former President of Chock Full O’Nuts – restaurant and coffee company
Jackie Joyner-Kersee
Basketball scholarship at UCLA
Cover of Sports Illustrated – labeled “Super Woman”
First female to be named The Sporting News Man of the Year
George “Babe” Herman Ruth Jr.Baseball’s first “great slugger”Called “Bambino” & “The
Sultan of Swat” “Babe” came from Jack Dunn,
former manager of the Baltimore Orioles
Orioles sold his contract to the Boston Red Sox and then sold to the New York Yankees
George “Babe” Herman Ruth Jr.continued . . .
Yankee Stadium is considered “The House that Ruth Built”
Associated Press Athlete of the CenturyMember of ESPN’s Sport
Century/Athletes of the CenturyVoted Greatest Baseball player of all-
time by the Sporting News
Muhammad Ali
Self-promoted as “I am the Greatest!”
Won Gold Medal – Olympics – Light Heavyweight division
Defeated Sonny Liston to become the World Heavyweight Champion
Muhammad Ali continued . . . Joined Nation of Islam – changed name to
Muhammed Ali from Cassius Clay Refused to join the Army. Was stripped of
boxing title and license. The Supreme Court reversed the conviction.
“Rumble in the Jungle” in Kinshasa, Zaire – defeated George Foreman to regain the World Heavyweight Championship.
“Thrilla in Manilla” – defeated Joe Frazier Lit the torch at Olympic Summer Games in
Atlanta, GA
Max MuhlemanFounded Muhleman Marketing Inc. in
CharlotteClients include: Anheuser-Busch, Coca-
Cola, and DuPontCreated permanent seat license
Helped Charlotte to acquire the Charlotte Hornets and the Carolina Panthers
Vince McMahon Born Pinehurst, NC Graduated from East Carolina University 1982 – purchased Capitol Wrestling from
father, later called World Wrestling Federation
Called professional wrestling “sports entertainment”
Battled World Wildlife Fund to keep WWF. Courts ruled against the World Wrestling Federation. Changed name to World Wrestling
Entertainment (WWE)
Examine the Evolution of Sports and Entertainment Marketing
Sports Marketing 1858 – Fans paid to attend a baseball game
between two teams in the New York City area at Fashion Rack Course in Queens.
1906 – National Collegiate Athletic Association (NCAA) was officially formed to govern collegiate athletics.
1934 – Lou Gehrig appeared on a Wheaties box.
Sports Marketing1943 – All-American Girls Professional
Baseball League was formed due to many Major League Baseball players serving in WWII.
1949 – Wilson Sporting Goods signed golfer Babe Didrickson Zaharias to an endorsement contract for $100,000 per year.
Sports Marketing 1964 – Phil Knight opens Blue Ribbon Sports.
In 1972, the name is changed to Nike. 1972 – Title IX is enacted, mandating equal
access to educational opportunities for men and women.
1973 – Rich Foods pays $60,000/year for the naming rights to the Buffalo Bills football stadium.
Sports Marketing1980 – The US boycotts the Summer
Olympics in Moscow.1984 – The Olympics becomes
commercialized. Peter Ueberoth helps to make the Olympics profitable.
1996 – Olympic Park in Atlanta, GA is bombed.
Entertainment Marketing1550-1700 – Introduction of outdoor
entertainment including bowling, primitive amusement rides, music and dancing.
1919 – Development of recording of sound on motion picture film.
1920 – First commercial radio stations with regularly scheduled broadcasts.
Entertainment Marketing1926 – RCA established the National
Broadcasting Company (NBC)1927 – Farnsworth transmits first
electronic television picture; receives patent.
1927 – The Columbia Broadcasting System (CBS) is founded.
Entertainment Marketing1929 – The Stock Market Crash leads
to the Great Depression closing nearly three-fourths of amusement parks.
1939 – First television is sold.1948 – Televisions are in over one
million homes.1951 – Color television is introduced.
Entertainment Marketing1955 – Disneyland in Anaheim,
California opens costing $17 million to build. 3.8 million visitors come the first year
1960 – Over 100 million television sets are in homes around the world.
1961 – Six Flags opens in Texas First regional theme park
Entertainment Marketing1971 – The Magic Kingdom in Walt
Disney World in Orlando, Florida opens costing $375 million the build
1980 – CNN, the first all news network, is launched by Turner Cable Network
1980 – Prince Charles and Diana Spencer are married on international television
Entertainment Marketing1981 – First IBM Personal Computers
are available for retail sales1981 – MTV debuts1982 – Michael Jackson’s “Thriller” sells
20 million albums Largest selling record ever
1983 – First compact disc is released
Entertainment Marketing1985 – Nintendo home entertainment
system is introduced1989 – Time and Warner merge to
become Time Warner Inc.1995 – First television program
delivered via the Internet (webcast)1997 – Princess Diana is killed in an
automobile accident