Стратегический менеджмент_Организационная лекция (4...
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2. ! , [email protected] [email protected] : 3. 1. .. , .. : ( ), , 2010 2. . , . . , . , 2005 3. http://grebennikon.ru/ 4. www.cfin.ru 5. ( :__________________) 4. 1. Anthony Henry Understanding Strategic Management/ Oxford University Press, 2008. 2. Douglas West, John Ford, Essam Ibrahim Strategic Marketing, Creating competitive advantage, Oxford University Press, 2010. 3. , Co-opetition. , , 2012. 4. . , , 2004. 5. 1 3 12 2 6 5 9 8 11 10 4 . SWOT, BSC 7 . 6. 60 40 100 2 : + 5 + 5 - 7. 86 100 70 85 50 69 50 8. () 1 04.11.2013 10.11.2013 (?) ( ) 1+2 25.11.2013 29.11.2013(?) 23.12.2013 27.12.2013(?) 23.12.2013 27.12.2013(?) 20 20 9. 55 ( , , )