© beweb 2009 beweb online solutions cim metriprofil q3 2008 1 name - date

© BEWEB 2009

BEWEBONLINE SOLUTIONS

CIM Metriprofil Q3 2008

1

Name - date

© BEWEB 2009

11General observations of the

market

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BEWEB Online Solutions (Metriprofil Q3 2008 learnings, February 2009)

BEWEB, THE FIRST CONTENT SITES NETWORK

BEWEB is the first “content sites network” in Belgium42% of the Belgian population & 67,5% of the Belgian surfers (CIM Metriprofil Q3 2008 on 4 weeks)

BEWEB audience doesn’t even include Linked In or MySpace.be© BEWEB 2009 3


AUDIENCE OVERLAP WITH OTHER MEDIA SALES HOUSES

BEWEB is the media sales house with the highest share of exclusive audience

© BEWEB 2009 4


CIM AUDIENCE INDEX VS BELGIAN POPULATION

The surfing Belgian population is :

younger (12-44)

from higher social classes

more highly educated

more Active (managers and employees)

… than the average Belgian population

© BEWEB 2009 5


BEWEB AUDIENCE INDEX VS SURFERS POPULATION

Specifically Selective on:

18-44 years old

Women

SG 1-2

French-speaking surfers

Highly educated persons

Active people and managers

© BEWEB 2009 6


BEWEB REACH IN THE BELGIAN POPULATION

BEWEB is selective towards interesting profiles, but has also an important reach!

© BEWEB 2009 7

© BEWEB 2009

22New sites in CIM Metriprofil

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© BEWEB 2009

2.12.1Agenda

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AGENDA

Agenda is extremely selective towards 40-49

Selective towards S.G. 1-2

Extremely selective towards active & highly educated people

© BEWEB 2009 10

© BEWEB 2009

2.22.2Xquis

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Xquis.be

Xquis is extremly selective on : 25 – 29 & 40 – 54 y.o. SG 1-2 Educated and Active people People with 4 people in their

household

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© BEWEB 2009

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NEWSBRANDS.ONLINE AUDIENCE PROFILE

• A younger, active audience

• More selective towards high social classes

• NB.O has a better male/female equilibrium than the other daily news sites

• More selective towards highly educated people

• More selective towards employees and managers

© BEWEB 2009 14

* Daily news sites = NewsBrands.Online + Het Belang Van Limburg, Gazet Van Antwerpen, RTBF Info, De Morgen, Infomonde, De Redactie, MSN News, Zita News, Skynet News, Krant van West Vlaanderen, L’Echo, De Tijd, HLN, 7 sur 7 & Topnieuws.be


NEWSBRANDS.ONLINE MARKET SHARE

NewsBrands.Online represents 67% of the daily news sites market

© BEWEB 2009 15

* Daily news sites = NewsBrands.Online + Het Belang Van Limburg, Gazet Van Antwerpen, RTBF Info, De Morgen, Infomonde, De Redactie, MSN News, Zita News, Skynet News, Krant van West Vlaanderen, L’Echo, De Tijd, HLN, 7 sur 7 & Topnieuws.be

© BEWEB 2009

44Major BEWEB packages

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© BEWEB 2009

4.14.1BEWEB Business package

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BEWEB BUSINESS PACKAGE PROFILE vs BELGIAN POP.

Compared to the Belgian population, the BEWEB Business package1 is much more selective on Younger people NL men Social Class 1-2 Highly educated people

with function with responsibilities

© BEWEB 2009 18

1 This analysis doesn’t consider the following sites (no profile available) : Analist, Beurduivel, CanalZ, Gouden Gids/Pages d’Or Business, Infobel Business, Inside Belegge/Initié de la Bourse, La Libre Eco, Le Soir Eco, LinkedIn, PME-KMO, Roularta Professional Information,VBO FEB, ZDNet Business

² Other business sites = Zita Business, L’Echo, De Tijd, Skynet Finance, HLN Geld & 7 sur 7 Finance

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BEWEB BUSINESS PACKAGE PROFILE vs ONLINE POP.

Compared to the other business sites, the BEWEB Business package1 is much more selective on 25-34 Social Class 1-2 Managers and Self-

employed

© BEWEB 2009 19

2


² Other business sites = Zita Business, L’Echo, De Tijd, Skynet Finance, HLN Geld & 7 sur 7 Finance


BEWEB BUSINESS PACKAGE REACH

© BEWEB 2009 20


² BEWEB Business Package + Other business sites (= Zita Business, L’Echo, De Tijd, Skynet Finance, HLN Geld & 7 sur 7 Finance)


BEWEB DAILY NEWS PACKAGE FR PROFILE vs BELGIAN POP.

Compared to the Belgian population, the BEWEB Daily News package FR1 is much more selective on the younger people SG 1-2 highly educated active

people and especially managers

© BEWEB 2009 22

1 This analysis doesn’t consider the following sites (no profile available) : BRF, Grenzecho

2 Other News sites FR = Other FR News Sites : 7sur7, Actu24, Infomonde.be, L'Echo, MSN News, RTBF Info, Skynet News, ZoomIn TV

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BEWEB DAILY NEWS PACKAGE FR PROFILE vs ONLINE POP.

Compared to the other News Sites FR, the BEWEB Daily News package FR1 is More balanced coverage on

the different age brackets More selective on younger

people (18-29) Slightly more selective on

people active as employees and managers

© BEWEB 2009 23

2

1 This analysis doesn’t consider the following sites (no profile available) : BRF, Grenzecho

2 Other News sites FR = Other FR News Sites : 7sur7, Actu24, Infomonde.be, L'Echo, MSN News, RTBF Info, Skynet News, ZoomIn TV


BEWEB DAILY NEWS PACKAGE REACH vs COMPETITION

78% of the FR market in ONE unique and qualitative package!

© BEWEB 2009 24


BEWEB WOMEN PACKAGE PROFILE vs BELGIAN POP.

Compared to the Belgian population, the BEWEB Women package1 is much more selective on 18-44 years old SG 1-2 Young active women,

mostly highly educated with an employee position or managers

Households of more than 3 persons

© BEWEB 2009 26

1 This analysis doesn’t consider the following sites (no profile available) : Elle, Gouden Gids/Pages d'Or Women, Infobel Women, Rendez-vous Women, Femistyle

2 Other Women Sites = Adlink Women, De Persgroep Women, Zita Lifestyle, MSN Lifestyle, Famidoo, Skynet Wellness, Fashion & Beauty

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BEWEB WOMEN PACKAGE PROFILE vs ONLINE POP.

Compared to the Other Women Sites, the BEWEB Women package1 is much more selective on 18-34 & 55-59 years old FR Women SG 1-2 Educated and active

women, mostly with an employee position

PRA

© BEWEB 2009 27

2

1 This analysis doesn’t consider the following sites (no profile available) : Elle, Gouden Gids/Pages d'Or Women, Infobel Women, Rendez-vous Women, Femistyle

2 Other Women Sites = Adlink Women, De Persgroep Women, Zita Lifestyle, MSN Lifestyle, Famidoo, Skynet Wellness, Fashion & Beauty


BEWEB WOMEN PACKAGE REACH vs COMPETITION

© BEWEB 2009 28

1 This analysis doesn’t consider the following sites (no profile available) : Elle, Gouden Gids/Pages d'Or Women, Infobel Women, Femistyle, Rendez-vous Women

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BEWEB WOMEN PACKAGE REACH vs COMPETITION

BEWEB reaches 62,8% of the Women surfing on Women Sites

51,2% of BEWEB Women Package’s Audience is exclusive© BEWEB 2009 29

© beweb 2009 beweb online solutions cim metriprofil q3 2008 1 name - date

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