© south-western thomsoninternational business lesson3-1 goals describe influences of culture on...

© SOUTH-WESTERN THOMSONINTERNATIONAL BUSINESS

LESSONLESSON3-13-1GOALSGOALS

Describe influences of Describe influences of culture on global culture on global business activities.business activities.

Explain the role of Explain the role of subcultures.subcultures.

CULTURE AROUND THE WORLD

2


Cultural Influences in International Business

A culture is a system of learned, shared, unifying, and interrelated beliefs, values, and assumptions.

3


The Subcultures Within a Society

Influences of cultures and subculturesSubculture of U.S. businessVariations in business subcultures

worldwide



CULTURE AND SOCIAL ORGANIZATIONS

Describe how family Describe how family relationships can relationships can affect culture.affect culture.

Explain the role of Explain the role of societal influences on societal influences on culture.culture.

5


Family Relationships

Family unitsnuclear familyextended family

Family-work relationships

6


Society’s Institutions

EducationGender rolesMobilityClass system



COMMUNICATION ACROSS CULTURES

Understand the Understand the importance of knowing importance of knowing another language for another language for global business global business success.success.

Compare direct and Compare direct and indirect communication.indirect communication.

Describe the influence Describe the influence of nonverbal of nonverbal communication.communication.

8


Major World Languages

Chinese, Mandarin 874,000,000

Hindi 366,000,000

English 341,000,000

Spanish 322,000,000

Bengali 207,000,000

Portuguese 176,000,000

Russian 167,000,000

Japanese 125,000,000

German 100,000,000

Korean 78,000,000

French 77,000,000

Chinese, Wu 77,000,000

Language Number of Speakers

9


Learning a Second Language

Rank Language1 Japanese2-3 (tie) French and Spanish4 German5 Chinese6 Russian7 Arabic8 Portuguese9-10 (tie) Italian and Korean

Business Languages Useful to Learn

10


Direct and Indirect Communication

Contexting refers to how direct or indirect communication is.

A low-context culture is one that communicates very directly.

A high-context culture is one that communicates indirectly.

11


Nonverbal Communication

Body language

Appearance

Eye contact

Touching

Personal space

Color

Numbers

Emblems

Smells



Identify and explain five Identify and explain five major types of values major types of values that vary from culture to that vary from culture to culture.culture.

Describe the two major Describe the two major reactions to cultural reactions to cultural differences.differences.

VALUES AROUND THE WORLD

13


Values Vary Among Cultures

Individualism and collectivism

Technology

Leadership, power, and authority

Religion

Time

14


Adjusting to Cultural DifferencesEthnocentrism

Reactions to cultural differences

Culture shock

Reverse culture shock

© south-western thomsoninternational business lesson3-1 goals describe influences of culture on...

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