091207 briefing
DESCRIPTION
TRANSCRIPT
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Media StrategyConcept
Joris van KruyssenJohan Langendoen
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Index
• Introduction• Story• Media Strategy• Content• Bridges• Concept• Conclusion
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Introduction
ThemeHonour the old, value the new
TargetgroupCitizens & visitors of Delft (12-75)
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Introduction
PropositionTo make citizens proud by creating
a bigger understanding and knowledge not only concerning the Spoorzone, but also the personal stories around it.
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Story Twitter
Beautiful
Please vote & comment
Intimate atm
osphere
Gorgeous old pictures
time
Really amazed
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Media Strategy
Item on local TV
Just passing
by
Article in local newspaper
Mouth to mouth
Social network
TUDelta
Twitter message from
his friend
Projection
Interactivewebsite
Messages
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Content
Professional
3D imagesArtworkStatementsPhotosInformation
User Generated
SMSTwitterPhotos
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BridgesProjection
Messages
Interactive website
Stimulate crossing between media
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Concept
• Projection• Interactive Website• Short Messages / Photos
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Website
• Map• Time slider• 3 elements• Photo contest
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Projection
• 1 Month• Daily projection• Several big events
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Short Messages / Photos
• SMS / MSS• Twitter• Digital Photos• Mailbox
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Conclusion
• Project = Campaign• 3 main elements• Detailling• Discuss with stakeholders