10 ingenious ways to drive more traffic to your website

2. Try a bit of Wiki-marketing

Look for broken "citation" links on Wikipedia. When you find one in your niche, write a blog articlefor your website that addresses the original citation in the Wiki article. Post your article and swapfor the dead link.

3. Keywords are key words

Pretend you're a customer for your own service. Which keywords will you search for?

Make sure you ask your customers how they found you and focus on using those keywords. Also, findout what keywords your competitors are using. Some good tools for this are SpyFu,Alexa, andOpenSiteExplorer.

4. Make your visitors advertise your site to their friends

Don't just run a competition; run a competition that is won on the number of public votes an entrantgets.

Not only will you have drawn in people to try to win the competition, you'll have actually made thosepeople actively advertise for you.

5. Use the power of 'cute'

Get an office pet and post pictures of it every day.

6. Get a good url (if it's not too late)

Use keywords in the name of your business or in the URL of your site.

If selling garden toys in London, your domain could be: http://Londongardentoys.com.

7. Start a blog for your business...

...and put some effort into your content.

Google tracks how long users spent on your page to determine how useful it was to them, so thebetter your content is, the higher you rank.

Many businesses make the mistake of using their blog as a place to dump press releases. Yourcustomers don't care. Aim for 2,000 words of quality, informative content.

8. Guerilla tactics...

Get your logo and web address printed on balloons.

The internet has brought many advantages to those looking to purchase all types of insurance. Apartfrom the convenience of being able to purchase your policy without moving from your armchair, ithas more importantly, allowed us to obtain prices from a number of different insurers. A few yearsback you had to complete an online form for each quote, that was an incredibly tedious job and weall was ready to give up after managing to get half a dozen quotes. Nowadays we have a number ofinsurance price comparison web sites that can provide a heap of prices after completion of just oneform...that's progress for you!. Click on the link to get information on uk public liability insurance.

Rent a helium tank. Go to a crowded place (shopping centre, festival, beach, etc) and give them tochildren for free. Those balloons will be mobile billboards for your company and be at eye-level forevery adult there.

Put a piece of paper with a promo code inside the balloon (and print text on the balloon telling themit's there) so interested parents will pop the balloon later to get hold of it, creating a memorableinteraction with your brand.

Got cashto splash? Try a hot air balloon

9. Back scratch

Generate backlinks, where other sites link to yours, by getting press, guest blogging, and conductingwebinars.

Ask vendors, partners, press, clients, your alma mater and any other credible source you interactwith to embed hyperlinked keywords back to your site for the terms you are targeting. If thereferring source has a high page rank, you should see a pop in your rankings in less than twomonths.

10. Make yourself useful

Find people who are interested in your niche/business, either because they are looking for help orhaving issues on social media, blogs and forums.

If you own a business selling dog food, this means searching for people on forums wondering whatdog food to feed their pet, for example. Provide the information they need and include a link back toyour site.

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