15.599 lecture notes, coolhunting wwf · contents the coolhunting process coolhunting the 3...

Coolhunting WWF

1

Contents

The Coolhunting Process Coolhunting the 3 Infospheres

Wisdom of Crowds (Web/Blogs) Wisdom of Swarms (Wikipedia/Blogs) Wisdom of Experts (Web of Science, Coolpeople)

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Coolhunting Process

Crowd Twitter/Web

(Google, Bing, Yahoo)

Experts Blogs/Wikipedia

Swarm Forums/Facebook

(Fanpages)

Network

Trend

Content

Input Analysis Output

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Contents

The Coolhunting Process Coolhunting the 3 Infospheres

Wisdom of Crowds (Web/Blogs) Wisdom of Swarms (Wikipedia/Blogs) Wisdom of Experts (Web of Science, Coolpeople)

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Coolhunting the 3 Infospheres

Crowd Swarm (Wikipedia) Expert (Coolpeople &(Blogsearch & Web Of Science)Bing)

General overview WWF WWF WWF

Compare key Schweiz, China, Schweiz, China, Schweiz, China, USA countries USA USACompare key Rainforest, amazon, Rainforest, amazon, Rainforest, amazon,stakeholders agriculture agriculture agriculture

5





6

7

Top websites related with WWF

0

Top websites related with WWF

0.05 0.1 0.15 0.2 0.25 0.3

www.google.com

dictionary.reference.com

bikevsworld.com

assets.panda.org

www.arkive.org

wwf.org

www.panda.org

www.wwe.com

www.worldwildlife.org

wwf.panda.org

www.wwf.org.au

www.sourcewatch.org

www.wwf.eu

www.wwf.org.uk

www.ebay.com

wwf.ca

www.wwf-uk.org

www.facebook.com

www.youtube.com

en.wikipedia.org

BC

8

9

Top blogs related with WWF

0 0.02 0.04 0.06 0.08 0.1 0.12 0.14 0.16

thegreenfamilia.co.uk10and5.com

planetsave.comwrestling.insidepulse.com

xe.com/newsrtcc.org

looktothestars.orgwwfblogs.org/climate

telly-tv.comlarouchepac.com

asianscientist.comflickr.com/photos/umdrums

rawstory.com/rssandandgravel.com

earthhour.wwf.org.uktheborneopost.com

panda.orgibelieveinadv.com

cagesideseats.comekathimerini.com

Betweenness Centrality

10

Top blogs related with WWF

11

Top terms in relation with WWF

Top terms in relation with WWF

0 5000 10000 15000 20000 25000 30000 35000 40000 45000 50000

focusamazon

asiaindiaanti

africaobama

australiaamerican

planetchina

millionprotect

naturgreenchangglobalworldclimat

wwf

WEIGHT

12

Positivity/Negativity in blogs about WWF

POSITIVE73%

NEGATIVE27%

13





14

WWF +Schweiz isnot connected with other nodes in this graph

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Trend countries in blogs

0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

0.9

1 2 3 4 5 6 7 8 9 10 11 12 13

Bet

wee

nnes

s C

entr

ality

wwf usa

wwf china

wwf schweiz

16





17

Top terms in relation with rainforest

18

Top terms in relation with rainforest

0 5000 10000 15000 20000 25000 30000 35000 40000 45000

anti

india

children

ecolog

eco

endang

amazon

planet

save

log

rainforest

help

natur

scienc

global

green

world

climat

wwf

WEIGHT

19

Positivity/Negativity in blogs about rainforest

POSITIVE62%

NEGATIVE38%

20

Top terms in relation with agriculture

21

0

Top terms in relation with agriculture

5000 10000 15000 20000 25000 30000 35000 40000

india

africa

ecolog

america

australia

china

planet

environment

resourc

scienc

natur

conserv

green

sustain

energi

climat

wwf

WEIGHT

22

Positivity/Negativity in blogs about agriculture

POSITIVE60%

NEGATIVE40%

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Top terms in relation with amazon

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Top terms in relation with amazon

0 5000 10000 15000 20000 25000 30000 35000 40000 45000

chinapolararcticafrica

endangdeforest

brazilamerica

rainforestplanet

protectearthnaturhelp

amazonglobalgreenworld

wwfclimat

WEIGHT

25

Positivity/Negativity in blogs about amazon

POSITIVE64%

NEGATIVE36%

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Trend topics in blogs

0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

1 2 3 4 5 6 7 8 9 10 11 12 13

Bet

wee

nnes

s C

entr

ality

wwf agriculture

wwf amazon

wwf rainforest

27

0 0.05

Trend topics in blogsMaximum BC Minimum BC

0 0.01 0.02 0.03 0.04 0.05

wwf agriculture

wwf amazon

wwf rainforest

0 0.1 0.2 0.3 0.4 0.5 0.6 0.7

wwf agriculture

wwf amazon

wwf rainforest

0.1 0.15 0.2 0.25

wwf agriculture

wwf amazon

wwf rainforest

Mean BC

0 0.05 0.1 0.15 0.2 0.25 0.3

wwf agriculture

wwf amazon

wwf rainforest

Standard dev BC

28





29

No connection between WWF and key stakeholders in Wikipedia! WWFstakeholders in Wikipedia!

30

Wikipedia (Agriculture, Amazon, Rainforest, WWF)





31

Publication stats of topics agriculture,rainforest, amazon - Years

20.00

21.00

22.00

23.00

24.00

25.00

26.00

27.00

2008 2009 2010 2011

% of 27843

32

Publication stats of topics agriculture,rainforest, amazon - Subjects

0.00 5.00 10.00 15.00 20.00 25.00

AGRICULTURE

ENVIRONMENTAL SCIENCES ECOLOGY

ENGINEERING

BUSINESS ECONOMICS

PLANT SCIENCES

WATER RESOURCES

GEOLOGY

COMPUTER SCIENCE

ZOOLOGY

METEOROLOGY ATMOSPHERIC SCIENCES

% of 27843

33

Publication stats of topics agriculture,rainforest, amazon - Countries

0 5,000 10,000 15,000 20,000 25,000 30,000

USA

BRAZIL

PEOPLES R CHINA

ENGLAND

GERMANY

AUSTRALIA

FRANCE

CANADA

SPAIN

INDIA

% of 27843

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