17. november 2005 hotel lev, ljubljana achieving success
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17. November 2005Hotel Lev, Ljubljana
Achieving success
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• Introduction• Get it right• Main points• Questions & Answers
Introduction
How real tangible business benefits were achieved for one of the top five Information Technology solution providers in the
world using direct marketing call center services.
How will you achieve success?
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Get it right !
• What – reason?• How – execution?• Where – target?• When – timescale?• Why – benefits?
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Get it right - WhatReason
• Support Business Partners• Database update • Market awareness• Capitalise on growth
• increase pipeline• generate sales
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Get it right - HowExecution
• Delivery roll out• Telemarketing, Direct Mail & Event Support• Multilingual
• management expertise• use existing methodology• mother tongue agents• training• local contact center• reporting
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Get it right - WhereTarget
• Within CEE• full central eastern europe coverage • ability to roll out in any country• further if required
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Get it right - WhenTimescales
• Roll out scalability• very short lead times• start mid 2005• carry on 2006
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Get it right - Why
Benefits
• Demand Generation
• Qualified Sales Leads
• Generate event attendees
• Market intelligence
• Market awareness
• ROI: 25:1
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Get it right - Benefits
Would you want to?
• Set up 19 campaigns?
• Manage 19 campaigns?
• Train 19 contact centers?
• Translate & check 19 scripts?
• Collate 19 reports?
• Take 19 times longer?
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• What• How• Where• When• Why
Main Points
PARTNER
Empathy
Expertise
Coverage
Flexibility
Delivery
CLIENT
Reason
Execution
Target
Timescale
Benefit
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Studio Moderna
“We aim to be trusted advisors by supplying actionable information to our clients about their markets by
working in partnership to achieve success”
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• Questions & Answers
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Thank You
We hope we may become your trusted advisors