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@angieincampo

@RalfLippold

Germany (Dresden)

Innovative products needing visibility

“Closed” community

Established players wait to

step in

Knowledge spreading slow

vs. rate of innovation Business Problem

Conferences Startups

Research Institutes UniversitiesCUSTOMER

SEGMENTS

Current Focus

Targeted Focused Tweeting

KnowledgeFlow Beyond Conference

Time & Venue

Potential Business Contacts

Global Visibility in pre-, real and after event timeVALUE

PROPOSITION

Semperoper - support via Twitter fan

account @Semperoper

DD

Official social media partner of two global conferences

26th Inter- national

Cartographic Conference & UNU FLORES

Workshop

Local conferences in

Saxony/ Germany

2011 2012

2014 2013

Development

Blogger in Residence

Web Journalist

#AMPlifyfest, Sydney, 2011; #Gathering11, Melbourne, 2011;3rd Internet of Things Conference Europe, Brussels, 2011

#wfurs (World Forum Universities of Resources on Sustainability), Freiberg, 2012; #iccDD2013 (26th International Cartographic Conference), Dresden, 2013

Examples

What is in it for me?

Traditional way of doing

2 person beta-stage

Unknown media form Challenges

Social media not used for

business

Value Not recognized

1. Tactics to enter “established” market?2. Sales pitch (cold call, via contact, email/phone)?3. How to attract “old-style” customers to pay for a new

complementary service?

Questions

HTxA - High Tech x Agency

Providing complementary value to physical events on a global level by using the power of social media to

accelerate the flow of information and knowledge across and beyond the venue boundaries in real-time.

Thank you very much

for your attention.