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The 2015 Job Search

Chris Hegg, Career Counselor

CoachOne-on-one counseling appointmentsMajor and Career ExplorationMyers Briggs Type IndicatorStrong Interest Inventory

EducateResumes, Cover Letters, LinkedInJob Search StrategyInterview PreparationGrad School Applications

ConnectJob and Internship PostingsCareer Panels, Job FairsEmployer Information Sessions

259 Highsmith Unioncareer.unca.edu

What we do:

The Traditional Job Search Strategy

1. Search for job postings on the internet.

2. Submit your resume and cover letter.

3. Wait to hear from the employer.

With this strategy, you may get 1 or 2 interviews for every 10 applications sent! You need a new strategy!

How Employers Hire in 2015

1. Promote from within

2. Hire based on proof delivered by job-seeker

3. Hire based on referral from friend/colleague

4. Hire based on referral from a trusted recruiter

5. Hire based on reviewing ad responses

6. Hire based on unsolicited resume

Source: Richard N. Bolles, What Color Is Your Parachute?

Focus on “The Big Three”

Focus on the “Big Three”

1. Employers: Promote from within

You: Get your foot in the door

2. Employers: Hire based on proof

You: Create a personal brand on social media

3. Employers: Hire based on referrals

You: Network your way in

Employers Use Social Media Too

43% of employers use social networking sites to research job candidates. 2012: 36%, 2013: 39%

Source: CareerBuilder.com, “Number of Employers Passing on Applicants Due to Social Media Posts Continues to Rise, According to New CareerBuilder Survey” (June 2014)

51% said NO

2012: 36%, 2013: 39%

23%said YES

2013: 19%

Based on what they saw on social media

You need a strategy that does this:

Increases the number of job opportunities

Discovers job openings that aren’t posted

Earns you inside advice from pro’s in your field

Builds your professional network

Builds your personal brand

Increases your odds of getting an interview

2015 Job Search: The Strategy

1. Get focused through self exploration

2. Make a “Very Big List” Find jobs on search engines

Find jobs on company websites

Find professional organizations

Brainstorm other organizations to target

3. Craft your online presence

4. Find connections on LinkedIn

5. Get the inside scoop: Coffee, tea, phone

6. Repeat

1. Get focused

“The 4 Career Questions” What can I contribute?

What motivates me to do my best?

What exactly do I want to do?

What department or organization do I want to work for?

Example: The 4 Career Answers

What can I contribute?Verbal Communication, Creative Writer, Graphic Design, conceptualizing effective marketing messages

What motivates me to do my best?Originality, creativity, aesthetics, service to others

What exactly do I want to do?Create video and written content, graphic design and social media marketing

What department or organization do I want to work for?

Marketing Company, Marketing Department, non-profits, publishers, universities, comic book companies, stay in Asheville!

2. The “Very Big List”

The “Very Big List” will...

Give you a list of organizations to research.

Allow you to consider jobs that aren’t posted online.

Allow you to start networking your way in.

2. Make Your “Very Big List”

Four things you need:

Find Jobs Using Search Engines

Example: Very Big List

Marketing Jobs Currently PostedMR Cycles, eCommerce Sales and Operations ManagerPardee Hospital, Marketing & Communications SpecialistWLOS-TV, Local Sales Assistant

Find Companies That Interest You

**These companies MIGHT be hiring even if they don’t have a job posted online.

Example: Very Big List

Marketing Jobs Currently PostedMR Cycles, eCommerce Sales and Operations ManagerPardee Hospital, Marketing & Communications SpecialistWLOS-TV, Local Sales Assistant

Asheville Marketing Organizations

Asheville Marketing Solutionsi2MarketingJB Media GroupElly Wells MarketingMarket Connections12Twelve MarketingClearpoint Marketing Communications

Brainstorm Similar Employers

**If motorsports marketing is interesting, look for other motorsports companies that you could work for.

Brainstorm Job Titles

**Often times there are dozens of job titles that all do very similar jobs. Expand your search using multiple titles.

Find Professional Organizations

**There are professional organizations for almost every field!

Example: Very Big List Marketing Jobs Currently PostedMR Cycles, eCommerce Sales and Operations Manager,Pardee Hospital, Marketing and Communications SpecialistHaywood Regional Medical Center, Marketing Coordinator

Asheville Marketing OrganizationsAsheville Marketing Solutionsi2MarketingJB Media GroupElly Wells MarketingMarket Connections12Twelve MarketingClearpoint Marketing Communications

Other organizations that might hire marketing peopleMotorsports: Highway 191 Motorsports, Phoenix Motorsports, Asheville Motorsports, TWC Motorsport, North Carolina Powersports

Job titles to considereCommerce Sales, Marketing and Communications Specialist, Social Media Sales and Consulting, Outside Sales Representative, Marketing Coordinator

Professional AssociationsAmerican Marketing Association, Association of Motorsports Media Professionals

Find Jobs On Company Websites

3. Craft Your Online Presence

Clean it up! Like your target organizations Post articles related to your

field

Google yourself What is your online brand?

Create a professional profile today

Upload files, get recommendations

Blog

Video

Web

4. Find Contacts on LinkedIn

3 Ways to Search Job Titles

Organization Names

UNCA Alumni

5. Get the inside scoop with Informational

InterviewsQuestions you may ask:

Can you tell me about your career path?

What worked best for you during your job search?

How did you break into this field?

What advice do you have for me?

Who else should I consider talking to?

2015 Job Search: The Strategy

1. Get focused through self exploration

2. Make a “Very Big List” Find jobs on search engines

Find jobs on company websites

Find professional organizations

Brainstorm other organizations to target

3. Craft your online presence

4. Find connections on LinkedIn

5. Get the inside scoop: Coffee, tea, phone

6. Repeat

Tips

1. Ask for help. You’ll likely be surprised how many people will be willing to help you.

2. When networking, consider not just your friends, but also your friends’ friends.

3. Always show appreciation for everyone who helps you. Thank you cards work magic.

4. Consider getting your foot in the door with a great company through internships, part-time jobs or jobs that are “below your pay grade.”

Resume Cover Letter

References

Yes, they still matter in 2015!

You Have Friends at the Career Center! • Resumes & Cover

Letters• Interview Preparation• Job & Interview

Search• Grad School• Internships• What Can I Do With

This Major?• What should I do

after graduation?