2nd asia ecommerce conference 2012: ecommerce and mcommerce in south east asia- economic outlook

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E-commerce Rise and Opportunity in Indonesia @antonnyliem

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Presented by Anothony Liem, CEO of Merah Putih

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Page 1: 2nd Asia eCommerce Conference 2012: eCommerce and mCommerce in South East Asia- Economic Outlook

E-commerce Rise and

Opportunity in Indonesia

@antonnyliem

Page 2: 2nd Asia eCommerce Conference 2012: eCommerce and mCommerce in South East Asia- Economic Outlook

Copyright ©2012 Merah Putih Incubator. All Rights Reserved

Page 3: 2nd Asia eCommerce Conference 2012: eCommerce and mCommerce in South East Asia- Economic Outlook

Copyright ©2012 Merah Putih Incubator. All Rights Reserved

Investments

Page 4: 2nd Asia eCommerce Conference 2012: eCommerce and mCommerce in South East Asia- Economic Outlook

Copyright ©2012 Merah Putih Incubator. All Rights Reserved

Page 5: 2nd Asia eCommerce Conference 2012: eCommerce and mCommerce in South East Asia- Economic Outlook

Copyright ©2012 Merah Putih Incubator. All Rights Reserved

Page 6: 2nd Asia eCommerce Conference 2012: eCommerce and mCommerce in South East Asia- Economic Outlook

Copyright ©2012 Merah Putih Incubator. All Rights Reserved

Page 7: 2nd Asia eCommerce Conference 2012: eCommerce and mCommerce in South East Asia- Economic Outlook

Copyright ©2012 Merah Putih Incubator. All Rights Reserved

Indonesia is the largest country in SEA.

More than 30 percent of the population.

Too BIG to ignore.

Source: Wikipedia as of May 2012

Page 8: 2nd Asia eCommerce Conference 2012: eCommerce and mCommerce in South East Asia- Economic Outlook

Copyright ©2012 Merah Putih Incubator. All Rights Reserved

Internet population isThe LARGEST.

Source: Internet World Stat as of May 2012

Page 9: 2nd Asia eCommerce Conference 2012: eCommerce and mCommerce in South East Asia- Economic Outlook

Copyright ©2012 Merah Putih Incubator. All Rights Reserved

Internet penetration still BELOW potential.

Source: Internet World Stat as of May 2012

Page 10: 2nd Asia eCommerce Conference 2012: eCommerce and mCommerce in South East Asia- Economic Outlook
Page 11: 2nd Asia eCommerce Conference 2012: eCommerce and mCommerce in South East Asia- Economic Outlook

Copyright ©2012 Merah Putih Incubator. All Rights Reserved

Page 12: 2nd Asia eCommerce Conference 2012: eCommerce and mCommerce in South East Asia- Economic Outlook

Copyright ©2012 Merah Putih Incubator. All Rights Reserved

Page 13: 2nd Asia eCommerce Conference 2012: eCommerce and mCommerce in South East Asia- Economic Outlook

Copyright ©2012 Merah Putih Incubator. All Rights Reserved

Page 14: 2nd Asia eCommerce Conference 2012: eCommerce and mCommerce in South East Asia- Economic Outlook

Copyright ©2012 Merah Putih Incubator. All Rights Reserved

Page 15: 2nd Asia eCommerce Conference 2012: eCommerce and mCommerce in South East Asia- Economic Outlook

Copyright ©2012 Merah Putih Incubator. All Rights Reserved

Page 16: 2nd Asia eCommerce Conference 2012: eCommerce and mCommerce in South East Asia- Economic Outlook

Copyright ©2012 Merah Putih Incubator. All Rights Reserved

Page 17: 2nd Asia eCommerce Conference 2012: eCommerce and mCommerce in South East Asia- Economic Outlook

Copyright ©2012 Merah Putih Incubator. All Rights Reserved

Page 18: 2nd Asia eCommerce Conference 2012: eCommerce and mCommerce in South East Asia- Economic Outlook

Copyright ©2012 Merah Putih Incubator. All Rights Reserved

Page 19: 2nd Asia eCommerce Conference 2012: eCommerce and mCommerce in South East Asia- Economic Outlook

Copyright ©2012 Merah Putih Incubator. All Rights Reserved

Page 20: 2nd Asia eCommerce Conference 2012: eCommerce and mCommerce in South East Asia- Economic Outlook

Copyright ©2012 Merah Putih Incubator. All Rights Reserved

33 provinces, more than 13,000 islands, LOGISTIC nightmare (and opportunity)

Page 21: 2nd Asia eCommerce Conference 2012: eCommerce and mCommerce in South East Asia- Economic Outlook

Copyright ©2012 Merah Putih Incubator. All Rights Reserved

While Mobile penetration is very high and more people are connected to the internet through mobile, mobile commerce is yet to take off.

The main reason being is the lack of good solution for mobile payments.

E-wallet solution from operators are not ideal for e-commerce players, especially for startups.

Page 22: 2nd Asia eCommerce Conference 2012: eCommerce and mCommerce in South East Asia- Economic Outlook

Copyright ©2012 Merah Putih Incubator. All Rights Reserved

Credit card penetration is still very low, with high level of fraud. iPhone is also not widely adapted. So Square might have hard time here.

Page 23: 2nd Asia eCommerce Conference 2012: eCommerce and mCommerce in South East Asia- Economic Outlook

Copyright ©2012 Merah Putih Incubator. All Rights Reserved

Jumio on the other hand, straight forward and more secure, might have better chance.

Page 24: 2nd Asia eCommerce Conference 2012: eCommerce and mCommerce in South East Asia- Economic Outlook

Copyright ©2012 Merah Putih Incubator. All Rights Reserved

Page 25: 2nd Asia eCommerce Conference 2012: eCommerce and mCommerce in South East Asia- Economic Outlook

Copyright ©2012 Merah Putih Incubator. All Rights Reserved

Page 26: 2nd Asia eCommerce Conference 2012: eCommerce and mCommerce in South East Asia- Economic Outlook

Copyright ©2012 Merah Putih Incubator. All Rights Reserved

Page 27: 2nd Asia eCommerce Conference 2012: eCommerce and mCommerce in South East Asia- Economic Outlook

Copyright ©2012 Merah Putih Incubator. All Rights Reserved

Page 28: 2nd Asia eCommerce Conference 2012: eCommerce and mCommerce in South East Asia- Economic Outlook

Copyright ©2012 Merah Putih Incubator. All Rights Reserved

Page 29: 2nd Asia eCommerce Conference 2012: eCommerce and mCommerce in South East Asia- Economic Outlook

Copyright ©2012 Merah Putih Incubator. All Rights Reserved

Page 30: 2nd Asia eCommerce Conference 2012: eCommerce and mCommerce in South East Asia- Economic Outlook

Copyright ©2012 Merah Putih Incubator. All Rights Reserved

Page 31: 2nd Asia eCommerce Conference 2012: eCommerce and mCommerce in South East Asia- Economic Outlook

Copyright ©2012 Merah Putih Incubator. All Rights Reserved

Page 32: 2nd Asia eCommerce Conference 2012: eCommerce and mCommerce in South East Asia- Economic Outlook

Copyright ©2012 Merah Putih Incubator. All Rights Reserved

Page 33: 2nd Asia eCommerce Conference 2012: eCommerce and mCommerce in South East Asia- Economic Outlook

Copyright ©2012 Merah Putih Incubator. All Rights Reserved

Page 34: 2nd Asia eCommerce Conference 2012: eCommerce and mCommerce in South East Asia- Economic Outlook

Copyright ©2012 Merah Putih Incubator. All Rights Reserved

Page 35: 2nd Asia eCommerce Conference 2012: eCommerce and mCommerce in South East Asia- Economic Outlook

Copyright ©2012 Merah Putih Incubator. All Rights Reserved

@antonnyliemMindtalk: @smutz

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