Strategic Marketing

Strategic Marketing Outline

•  Company Overview

•  Company Challenges

•  Social Media Campaign

•  Traditional Media Opportunities

•  Budget

A condensed version of the sales course taught by Osinski at SDSU that helps teach core selling skills in a quick and intuitive format.

Product overview

“Thinking like a reporter” approach:

Target Market

Ages: 23-35

The Professionals: - People looking for a career change - Entry level sales people and their sales manager

The Students: - JC Students paying their own way - Military veterans

Product overview

Where will they use it? Accessible on any computer, laptop, tablet or mobile device

Product overview

will they use it? •  Provide people transferable real world

business & sales skills they can use to differentiate themselves and make profit

•  Innovative and intuitive method •  Time value, only 3 hours required

Social Media Campaign

•  Facebook • Twitter •  Instagram

Currently @3HrLearning counts •124 Followers •295 Following •295 Tweets @3HrLearning

#FollowYourSuccess Twitter contests are a way to:

•  Increase the number of your followers •  Engage your audience online •  Generate buzz with a low-cost

marketing strategy •  Increase your brand awareness

#SalesTips

•Ask to share #salestips

Twitter Polls

•Make 3Hr Learning Quiz a contest

•Post your question on twitter

•Set time limitations

•All entrants must mention @3HrLearning in their tweet as well as reply with the correct answer

•Each possible answer should use an #hashtag

Follow us and RT to Win

•Ask participants to follow @3HrLearning and retweet to be included in the contest

•Unique tool to promote the product •Powerful channel to increase primary demand •Smart solution to make your business more personable

#DriveEngagement •Posting photos that are relevant with the brand •Sharing pictures with 3Hr Learning facebook and twitter account to enlarge the network and connect the platform •Using popular and relevant hashtags that help new potential custumers to find your profile •Rewarding the followers with discount codes and promos

@3HrLearning

#ThePowerOfHashtags

•  Balance between fun and meaningful pictures

•  Hashtags should align with the brand image

#SalesTips #CreativeProducts #SalesQuotes

#TipsAndTricks

#CreativeProducts

#SalesMotivator

Website Optimization •Homepage •Blog

Maximize its usage by:

•  Adding a new section with free content (e.g. how to write a resumè, get ready for your interview)

•  Creating a space where people can share their personal stories about new businesses and new challenges (provide testimonials)

More Free Content Twofold strategy:

• Search engine optimization aimed at both primary and secondary demand • Increased number of website visitors = higher number of sales

Share Your Story Section

•  People love to share their successful experiences

•  Higher involvement of the customer

•  People who already made a big change in their career can inspire other people to overcome their fears and do the same

3HrLearning or 3HrSalesPower?