4 steps for improved stakeholder engagement
TRANSCRIPT
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F O U R S T E P S F O R I M P R O V E DS T A K E H O L D E R E N G A G EM E N T
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WHO ARE PROJECTSTAKEHOLDERS?
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S TAKEHOLDERS
A n y p e r s o n o r g r o u p o f p e o p l e w h oh a v e a n i n t e r e s t i n , c a n i n f l u e n c eo r w i l l b e a f f e c t e d b y a n y p l a n n e dc h a n g e s i n a n o r g a n i z a t i o n
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WHY ARE PROJECTSTAKEHOLDERS IMPORTANT?
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STAKEHOLDERS:
H e l p t o s e c u r e b u y - i n a t a l ll e v e l sP r o v i d e e x p e r t i s e a n dk n o w l e d g eA s s i s t w i t h r e s o u r c em a n a g e m e n tO f f e r o n g o i n g f e e d b a c k ,
c o l l a b o r a t i o n a n d s u p p o r tF a c i l i t a t e s u c c e s s f u l p r o j e c t s .
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READY TO WIN OVER YOURPROJECT STAKEHOLDERS?
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D E F I N E A N A L Y Z E E N G A G EP L A N
4 STEPS TO STAKEHOLDER ENGAGEMENT
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STEP 1: DEFINE
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Sta r t wi th a l i s t o f anyind i v idua l s o r groups tha tyou th ink a re a f f ec ted by o rcan impac t upon the pro j ec tin some way .
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This can include:
- The customer- Your team- Project Management Office (PMO)
- Teams within the organization, for example, sales - Partners- Shareholders- Suppliers- Project sponsor- Any interest groups.
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STEP 2: ANALYZE
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You now have an extensive list of project stakeholders.
You need to analyze and classify your list as:
It is not possible or effective to engage with each stakeholder in
the same way.
- High power, high interest- High power, less interest- Low power, high interest- Low power, low interest.
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Decide the best engagement and communication toolsfor each group using an influence/interest grid.
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KeepSatisfied
ManageClosely
Monitor Keep Informed
Influence
Interest
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STEP 3: PLAN
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Key to your strategy is understanding your stakeholders.
Here is a list of questions to get started:
- Are they fully aware of the planned project?- What is their vision of the project once it is fully or successfullyimplemented?
- How will the project outcome impact upon their work?
- What motivates them?
- How do they like to stay up-to-date with projects?- Have you or a member of your team worked with these stakeholdersbefore?
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You shou ld a l s o t h i nk abou t :
C OMMUN I C A T I O N
M E T R I C S
R E S P O N S I B I L I T I E S
How you will manage conflicting views andexpectations?
Communication types and frequency, forexample, reports, workshops or meetings.
Who will be responsible for managing eachcommunications? Is it possible to useautomated reports?
What are the measurements of success?
CONFLICT
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STEP 4: ENGAGE
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I M P L E M E N T
M E A S U R E
I N V O L V E
Implement your plan and schedule ofcommunication activities
Involve your stakeholders early and often. Usereports to keep your stakeholders informedand up-to-date
Remember to evaluate your strategy and makechanges if required
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SUMMARY
Bui ld a good re lat ionship withstakeholders using four steps :
1 . Def ine and Ident i fy Your Stakeholders 2 . Analyze Your Stakeholders 3 . Plan Your Strategy 4 . Engage Your Stakeholders .
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