5 actions to take before building your website

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  1. 1. GotPassion?Time to show it off on your website!Kathryn Gorges@SocialMktgDiva@kagorgeswww.linkedin.com/in/KathrynGorges
  2. 2. Roadmap Whats your website for? Who are you? Of what value are you to what target market? What do you want people to do? How will you leverage social media? 2011 Kathryn Gorges www.thesocialmarketingdiva.com 2
  3. 3. Website Confusion Why a website?Why now? What do you wantto have happen? Expense vs.Investment And then theresROI ! 2011 Kathryn Gorges www.thesocialmarketingdiva.com 3
  4. 4. Roadmap Whats your website for? Who are you? Of what value are you to what target market? What do you want people to do? How will you leverage social media? 2011 Kathryn Gorges www.thesocialmarketingdiva.com 4
  5. 5. Getting in touch with your Value the ripples vs. the drop 2011 Kathryn Gorgeswww.thesocialmarketingdiva.com 5
  6. 6. Your Unique Contribution Who are your competitorsthatyou care about? What is their positioning (the gaptheyre going after)? What do they stand for? What do you do differently? What talents, skills, and experienceenable you to deliver on yourpromise? 2011 Kathryn Gorgeswww.thesocialmarketingdiva.com 6
  7. 7. Effective BrandingRequires Value Clarity What are your talents and strengths? What are the strengths of your business? What inspires you? What value do you think your business delivers? What experience do you think people have of you? Of your business? What experience do you want them to have? How do YOU want YOUR business to be remembered? 2011 Kathryn Gorgeswww.thesocialmarketingdiva.com 7
  8. 8. Roadmap Whats your website for? Who are you? Of what value are you towhat target market? What do you want people to do? How will you leverage social media? 2011 Kathryn Gorges www.thesocialmarketingdiva.com 8
  9. 9. Communicating your valueBecause of my qualifications Talents, skills, experienceAnd my commitment to Inspiration, values, legacyMy product/service can help you Tactical contributionYou will then be able to Your promiseI bring my 15 years of marketing and sales experience and my commitment touncovering and leveraging your foundational inspiration and vision to help youincrease your visibility and make you irresistible to your market, growing yourbusiness revenue. 2011 Kathryn Gorgeswww.thesocialmarketingdiva.com 9
  10. 10. Value Proposition Formula For (target customers)Who (have thefollowing problem)Our product is a(describe the product or solution) Thatprovides (cite the breakthrough capability)Unlike (reference competition),Ourproduct/solution (describe the key pointof competitive differentiation) 2011 Kathryn Gorges www.thesocialmarketingdiva.com 10
  11. 11. Your target customer What gap are you closing for yourcustomer? Why does your customer need you? Why does your customer want you? What would your customer dowithout you? Would they miss you? Customer driven or customerfocused? 2011 Kathryn Gorgeswww.thesocialmarketingdiva.com 11
  12. 12. Roadmap Whats your website for? Who are you? Of what value are you to what target market? What do you wantpeople to do? How will you leverage social media? 2011 Kathryn Gorges www.thesocialmarketingdiva.com 12
  13. 13. Calls to Action CTAs 2011 Kathryn Gorges www.thesocialmarketingdiva.com 13
  14. 14. Value and CTA 2011 Kathryn Gorges www.thesocialmarketingdiva.com 14
  15. 15. Roadmap Whats your website for? Who are you? Of what value are you to what target market? What do you want people to do? How will you leveragesocial media? 2011 Kathryn Gorges www.thesocialmarketingdiva.com 15
  16. 16. Your Social Media Strategic Plan Identify your brand and persona Develop a cohesive look and tonefor your brand persona Choose social media platformsbased on your desired connections Take on a role: Resource?Inspirer? Coach? Teacher? Critic?Connector? Create content that carries yourvalueand supports your brand 2011 Kathryn Gorgeswww.thesocialmarketingdiva.com 16
  17. 17. Roadmap Whats your website for? Who are you? Of what value are you to what targetmarket? What do you want people to do? How will you leverage social media? 2011 Kathryn Gorges www.thesocialmarketingdiva.com 17
  18. 18. GotPassion?Time to show it off on your website!Kathryn Gorges@SocialMktgDiva@kagorgeswww.linkedin.com/in/KathrynGorges