5 key ways to engage your facebook business page fans
Post on 08-Apr-2017
Facebook Business Page Fans
Erik Lz 15/2/2017
Weve all heard that if you are in business, you need to have a Facebook Business page or Fanpage.
Now that youve gone ahead and built your Facebook fan page,whats the next step?
If you build it they will come or will they?
If you now do nothing with your Facebook page, it will donothing for you. Congratulations, you have a cyber-slug!
If you dont have the time to spend keeping your page updated,or you dont have the cash in your business to pay someone elseto keep your page updated, you are wasting your time. Its thatsimple.
Were a fickle crowd. If you are not keeping your page currentand populated with new and interesting bits and pieces to read,you wont be top of mind with those that have liked your page.
Without posting on your wall, your fans are not seeing your page in their newsfeed. Your fans will have to rememberto find and revisit your page. They wont.
When was the last time you actively visited a page on Facebook purely because you thought of it?
Or did you see a post or comment in your newsfeed from a friend that caught your eye and you clicked through tofind out more.
My guess is option 2. Most of us operate that way. We see what others are doing or talking about and then go andhave a look see.
With that in mind, how can you apply the browsing habits of most online users to your Facebook page strategy toensure people continue to visit your page?
1. Post 2 to 3 times per week
Yes, per week. Be on your wall posting articles, comments, questions, videos, photos, etc at least 2 to 3 times perweek to keep your page fans engaged.
If you are not talking to your page visitors, someone else will be.
2. Post at different times of the day / different days of the week
Unless you know exactly when your page fans are online, make an effort to post at different times of the day andalso, post on different days of the week.
By posting at different times of the day, you can make sure you are appearing in the newsfeed of your fans atdiffering times. People are online at different times of the day. Some like to early morning browse. Some jump onlineafter lunch. Others do a quick catch up on whats happening at dinner time or when theyve finally put the kids to bedand have a few moments to themselves.
Likewise, some people are more active on weekdays. Others browse on the weekend when things have sloweddown at work.
Know when your target market is online and post specifically to tap into their peak browsing times.
3. Repost your content
Its perfectly fine to write one single article and post the same article to your wall 2 or 3 times. Just make sure youspread out the time between the posting.
For example, you may post an article at the start of the month and repost it at the end of the month. Why? No onecan possibly be on Facebook 24 hours a day. There will be fans that would love to read your content but were notonline when you first posted it.
Reposting gives people the chance to catch it on the second time around.
4. Post Content from other Sources
Be seen as in information disseminator. As well as sharing your own information, source material that you know willappeal to your target market.
If you read an article that was helpful to you in business, chances are, it will also benefit others. So share it.
Your Facebook page visitors will appreciate the gesture and may even on-share it, citing you as the reference pointwhere they found it.
This is where the ability to tag in Facebook can be really useful. An article you found and posted can easily beshared as a link by someone else, with a tag to your page as a thank you for sharing. Win-win!
5. Respond to Comments or Questions
If someone posts a question or a comment on your page, reply. Sounds simple, but Im amazed how many peopledont even bother to visit their own page to see what is happening on the wall.
Engaging with your visitors is an ideal way to establish rapport and build up a following of loyal fans who will love tohear from you.
If you do this, chances are next time they have a question in your field of expertise, theyll ask you. Their friends willalso see that theyve posted on your Facebook business page wall and some will click through to see why.
Why Did you Build a Facebook Business Page?
Your aim when building a Facebook business page should be to generate traffic to your page, as a source ofpotential leads, clients and customers.
Your challenge is to keep them interested when they get there. Keep them engaged. Keep them coming back.
That way theyll see you as the expert and seek your advice and opinion when they have an issue to solve orquestion to ask.