7 habits of highly effective ibeacon campaigns
TRANSCRIPT
7 Habits of Highly Effective iBeacon Campaigns The fastest and least expensive way to get started with iBeacons.
3 Webinar Goals
1. Determine fact from fiction about some common iBeacon myths 2. Learn the fastest & easiest way to get started using iBeacons 3. Get tips on how to effectively deploy an iBeacon campaign
Fosbury helps businesses drive store traffic using mobile promotions. Businesses using Fosbury connect with customers using location
services and push notifications without an app download, without a need for technical skills, and without a large technology investment.
A Little About Us…
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How do iBeacons work? !
Do iBeacons deliver content? !
Do I need to build my own app to use an iBeacon? !
How do I get started testing and using iBeacons? !
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Common questions:
An iBeacon is a low cost, low power transmitter, that sends out a signal that your phone can pick up when it's nearby. Using bluetooth signals instead of Lat & Long, they can be
used by businesses to drive store traffic and engage customers. !
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What is an iBeacon?
No. An iBeacon transmits only. They do not deliver or receive content. The App detects the iBeacon by asking to
be notified when it “sees” an beacon, similar to how geofences work when the device crosses into a specific
geographic location . !
!Oh,
Hello.
Do iBeacons Deliver Content?
Yes. The app is what detects the iBeacon and decides what content to deliver. All of the fun stuff like push notifications, coupons, and directions are actually delivered by the app and not the iBeacon. !
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Do I need an App to use an iBeacon?
7 Habits of Highly Effective iBeacon Campaigns The fastest and least expensive way to get started with iBeacons.
1. Be Proactive It’s Not Necessary to Build a Custom App to Use an iBeacon: !You can integrate iBeacon technology with Passbook, which is preinstalled on the home screen of Apple’s iPhones. Passbook can’t be deleted. It’s the fastest and least expensive way to get started building & testing an iBeacon experience. Plus, your operating in a completely Apple experience which users trust to be superior.
2. Place iBeacon in-store & easily reach your customers using push messages and location-based messages.
1. Create Passbook mobile wallet campaigns - coupon,
offer, recipe, gift card or loyalty card
3. Drive store traffic and consumer engagement
Passbook + iBeacon How does it work?
2. Think with the End in Mind What Are Your Specific Campaign Objectives: !
• Generate New Business: • Promote High Margin Sales • Slow periods • Special offer for first timer • Upsell !
• Encourage Repeat Business: • Liquidate seasonal specials • Promote new products to try • Start a loyalty program
!• Engaging Experience:
• Green Coupons • Recipe Cards
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3. Put First Things First: Does the Offer Deliver Meaningful Value?
Always Deliver Value: In order to use location targeting a customer must download a promotion into Passbook. !Why should users download this coupon? The value of the offer has to be compelling. Remember one download allows marketers an opportunity to perpetually update the pass & remarket to the customer - so it’s important to get customers to download the coupon initially. (We encourage strong initial discounts greater than 30% or a Free product or service.)
4. Think Win-Win Determine iBeacon Placement:
!Multiple iBeacons attached to one pass: This is perfect for a alerting customers with multiple stores across a city. !One iBeacon attached to a store shelf: This is great for an exclusive offer or special seasonal items. !!*Remember Passes are Location Aware which makes it possible to reach customers with an alert at precisely the right shopping moment: when they are near your store.
5. Seek First to Understand, then to be Understood: Don’t Reinvent - Add Mobile Wallet Promotions to a Campaign you are Currently Running: !This is a smartest method to test out iBeacons + Mobile Wallet’s effectiveness - add a promotion to a campaign you are currently running. Give customers a different channel of interaction.
6. Synergize Take Advantage of all your Current Distribution Channels: !Maximize downloads by distributing your pass URL across all of your other marketing channels, including: email newsletters, Facebook, Twitter, website, Pinterest, SMS, & Print (using QR codes) & many more.
7. Sharpen the Saw Analyze KPI’s then Optimize:
!• What offers are driving the most
downloads? • What CTAs are driving downloads? • How does mobile wallet compare to other
marketing initiatives? • Are alert notifications driving redemptions? • What distribution channels drive
downloads?
iBeacon !Fosbury’s mobile wallet solution is the market’s fastest way to use iBeacons for your business. !In under five minutes, you can create a coupon or loyalty card, and use Bluetooth iBeacons to send messages to your customers based on their location. Both our small business owners and agency clients are excited by the possibility of closing the marketing loop, by tracking digital ads to in-store redemption.
