Tasos Veliadis - socialab.gr �

7 WAYS TO TARGET �

THE RIGHT FACEBOOK FANS �

WHO AM �

I? �

I have been working in social media marketing for big brands for 6 years in Europe. !!With my team, we’ve created more than 500 campaigns for more than 40 Global and local Brands. !!I am now the Business Unit Director at socialab, a prominent Digital Agency in Greece, and in my free time I like to write about social media and digital strategy. !

Tasos Veliadis�

NO MORE SPAM! LET’S START! �

INTRO �!!There  has  been  a  lot  of  argument  about  Facebook's  new  announcement.  According  to  this  announcement  the  like-­‐gate  to  Fan  pages  will  be  abolished.    Instead  of  discussing  this  ma=er,  I  prefer  to  create  a  presenta?on  in  ways  that  you  can  bring  the  desired  fans  to  your  page,  especially  if  you  run  a  small  business.  

INTRO �!The  main  objec?ve  of  all  Facebook  pages  is  to  create  fans’  engagement  in  order  to  begin  their  own  discussions  about  the  page.  These  discussions  will  increase  not  only  the  virality  of  the  page,  but  also  the  number  of  its  fans.  In  order  to  achieve  this,  the  company  must  have  the  appropriate  fans  or  explore  ways  to  acquire  them.  By  saying  appropriate  fans,  I  mean  fans  that  are  really  interested  in  your  product.    

7  ways  to  target  th

e  right  Facebook  Fa

ns  

1ST  Reach  influencers  

Searching  carefully,  you  can  find  influencers  that  are  experts  in  your  industry  or  interested  in  your  product.  Get  in  contact  with  them  and  mo?vate  them  to  talk  about  you.  Building  a  strong  rela?onship  with  influencers  can  become  extremely  useful  for  three  reasons.  One,  they  are  poten?al  customers  themselves.  Two,  they  can  talk  about  you.  Three,  and  above  all,  influencers  have  the  power  to  affect  their  audience  in  a  way  that  will  lead  them  to  become  your  clients  (or  Facebook  fans).    

Create  hashtags  for  y

our  business  

Hashtags  were  first  introduced  on  Twi=er.  Now,  hashtags  are  all  over  Facebook  and  Instagram  too.  So  start  using  local  hashtags  and  include  them  in  your  status  updates.    

Turn  your  customers  into  fans  

Are  you  looking  for  fans  who  love  your  business?  Guess  what!  You  already  found  them!  They  are  your  customers.  Give  them  ways  to  like  your  fan  page  when  they  are  s?ll  in  the  store.  It's  the  fans  that  will  spend  ?me  on  your  page.  Try  to  capture  their  a=en?on  and  post  things  of  their  interest.  In  this  way,  you  will  earn  their  like,  share  and  comment  or  even  a  post  on  your  ?meline.    

Therefore,  one  of  the  easiest  ways  to  turn  customers  into  fans  right  in  your  store  is  by  using  a  social  Wi-­‐Fi  hot  spot.  Basically,  it  is  a  service  that  provides  internet  connec?on  to  those  in  the  store  just  by  liking  your  page.    

Encourage  users  to  check

 in  

One  of  the  main  advantages  of  Facebook  is  that  when  users  write  a  status  update  about  your  business,  all  their  friends  can  view  it.  These  friends  can  respond  to  the  update  by  making  a  comment  or  checking  out  the  place  on  the  internet  or  even  be=er  by  coming  to  your  place  (meaning  your  company).  In  addi?on,  mo?vate  users  to  check-­‐in  to  your  business.  Give  them  a  reward  to  do  so,  an  incen?ve.  This  way  the  users  themselves  are  going  to  create  your  Facebook  content.    

Τag  local  businesses  

Tag  companies  that  you  work  with  or  companies  that  may  visit  your  business  or  even  your  suppliers.  Thank  them  for  suppor?ng  and  offering  fine  services.  Most  of  them  will  appreciate  it  and  most  importantly  they  will  reciprocate.    

Create  targeted  adverAsing  

If  you  want  to  bring  qualita?ve  fans  to  your  page,  use  Facebook  Ads.  Crea?ng  ads  for  a  general  audience  is  not  enough  and  it  will  not  reach  the  desired  goal.  Use  wisely  the  Facebook  tools  in  order  to  target  the  audience  of  your  interest.  Target  your  fans  and  their  friends,  so  to  bring  new  fans  to  your  page  and  addi?onally  be=er  results.    

Create  Phygital  acAvaAons  

Create  ac?va?ons  that  will  combine  physical  and  Digital.  Think  of  an  ac?va?on  that  will  become  viral  through  the  people  visi?ng  to  your  store/business.  If  the  incoming  people  like  the  ac?va?on,  they  will  post  photos  on  their  social  media  profiles  (Facebook,  Twi=er,  Instagram  etc.)  and  they  will  also  invite  their  friends  to  experience  the  ac?va?on  themselves.    

At  the  end  of  your  marke?ng  ac?vity,  make  a  video  of  the  ac?va?on  and  share  it  everywhere.  The  purpose  of  this  video  is  to  become  viral  and  make  a  buzz.  The  success  of  such  an  ac?on  will  not  only  a=ract  fans  to  your  page,  who  will  talk  about  your  ac?va?on,  but  also  bring  new  clients  to  your  store/business.  Examples  of  phygital  ac?va?ons  are  the  ‘Lanes  Vending  Machine’  and  the  ‘Lipton  Ice  Tea  cool  down  sta6on’.  

Lanes  Vending  Machine:  h=p://bit.ly/lanes-­‐vending  Lipton  Ice  Tea  cool  down  sta?on:  h=p://bit.ly/lipton-­‐athens    

STAY CONNECTED WITH TASOS�

Facebook.com/tasosvel   @tasosveliadis   Suit.gr   veliadis@socialab.gr  

THANK YOU! �