A brief History of the Billboard

1794 – Lithography was invented, making real posters possible.

1867 – Earliest known billboard rentals.

1908 – The Model T automobile is introduced in the U.S., increasing the number of people

using highways and therefore the reach of roadside billboards. Motorway billboards will

become increasingly popular over

the next century, eventually

reaching thousands of people per

day.

1997 – Tobacco advertising is no longer allowed on outdoor billboards in America. A large

audience could no longer be reached, yet the billboard business was so big that the effect

this had was not critical.

2010 - Augmented Billboards were introduced in the Transmediale Festival 2010 in Berlin

using Artvertiser. One of the best seen examples of this can be seen in New York’s Times

Square.