a series of 4 facilitated conversations the future of consortia
TRANSCRIPT
A Series of 4 Facilitated A Series of 4 Facilitated ConversationsConversations
The Future of Consortia
INTROS
Introductions and Overview: 9:00 am Conversation #1 9:20 - 10:20 am Are our users changing in a material way? (Millennials, post-Millennials, Seniors, and Boomers) How can we understand the real user better? (Personas, Usability and Alignment) Break 10:20 - 10:40 Conversation #2 10:40 - 11:15 am Technologies for connecting with our communities. What are the right technologies to invest time
and effort in NOW and in the future? Break Conversation #3 11:30 am - 12:30 pm What are the BIG questions we should be asking ourselves? Change management and creating an environment for motivation and innovation? Politics, gaining buy-in and building understanding about the urgency for change? Lunch 12:30 p.m. - 1:00 p.m. Conversation #4 1 p.m. - 2 pm What's innovative in your place? (reporting personal experiences from the group). What's not and should be? (commenting on others and ourselves)
Are our users changing in Are our users changing in any material way?any material way?
9:20-10:20 a.m.9:20-10:20 a.m.
Preparing for the InevitablePreparing for the Inevitable
The Scary re-wiring of the Millennials and post-Millennials
Principled /
Values
More Friends More Diverse
Respect Intelligence
Optimistic /
Positive
Internet Natives
More Choices
Format Agnostic
Balanced Lives Adaptive / Flexible
Civic Minded
High Expectations
Collaborative Nomadic Gamers Experiential
Independent Confident Direct More Liberal
Multi-taskers Inclusive Patriotic Entrepreneurial
Healthy Lifestyle Family Oriented
Graphical Achievement Oriented
Millennial Characteristics
Credit: Richard Sweeney, NJIT
Usability
The A frame adopted
from newspaper
layout is not what
works.
Eyetools
What about others?What about others?
Seniors Students Professors Community leaders Consortia staff Boomers More…?
Personas are hypothetical representations of a natural grouping of users that drive decision-making for development projects.
They are not real people, but they represent real people. They are defined by goals. They focus on what is valuable to the user and subsequently on
how he or she behaves.
Personas DefinedPersonas Defined
Our ApproachOur Approach
Narrative capture and identification of characters, issues and problems, behaviors and actions.
Narrative pattern review of content, service and product needs
Identification of priority requirements for specific market identities i.e. personas
Why Narrative Capture?Why Narrative Capture?
• Knowledge can only be volunteered it cannot be conscripted
• I only know what I know when I need to know it
• I always know more than I can say and I will always say more than I can write down
Anecdote CirclesAnecdote Circles
Starter Statements Describe a day that involved coming to the
library. Describe a day that you wanted to come to
the library but couldn’t. Give us an example of when you learned
something from others at the library. Give us an example of when you tried to learn
something from others at the library but didn’t. Give us an example from the past when you
have used a computer to find information and were surprised about what you found.
Give us an example from the past when you decided you wouldn’t be able to find the information through the computer – why?
The five (5) workshops held in April-May 2005
Bergen County Public Library Buffalo Erie Public Library Cleveland Public Library Hamilton Public Library S.A.I.L.S. Middleboro, MA
Summary GroupingsSummary Groupings
Archetypes Themes Values
Good CitizenshipPatronsLibrary StaffMoneyLibrary Services and Facilities
InteractionTechnologyEfficiencyMoney
CommunityLearningQualityEfficiencyMoney/Risk
Ideal StateIssues
Archetypes: CharactersArchetypes: Characters
Archetype Summary
0
2
4
6
8
10
12
Archetype Names
Nu
mb
er o
f A
rch
etyp
es Good Citizenship
Patrons
Library Staff
Money
Library Servicesand Facilities
Good Citizenship ArchetypesGood Citizenship Archetypes
CollaborateCommunity brings
people togetherCozy
Diverse activitiesEncourage creativity
Good use of our moneyHuman contact
Intellectual opportunitiesKids feel safe
NurturingOpportunities – social
SecurityWilling to chat when
time permits
Bergen County
Well-Rounded Citizen(13 attributes)
Good Citizenship ArchetypesGood Citizenship Archetypes
Community builderConnected
Connecting with community
Gives people missionNetworking
Pulls community together
SAILS
Strong Community Leader(6 attributes)
Library Staff ArchetypesLibrary Staff Archetypes
Advance reserve on new materials
Abundance of itemsOne-stop shopping
Video/DVD lost in drop box
Access to materials never afford
Up to date, current materials
Diversity of materials
Buffalo-Erie
Ultimate Tour Guide(7 attributes)
Primary Anchor
Secondary Anchor
7 SirsiDynix Personas7 SirsiDynix Personas
Discovery Dan Dan represents the adult non-researcher population.
Haley High School Haley represents the high school student population.
Jennifer Jennifer represents the parents of teenagers.
Mommy Marcie Marcie represents the parents of young children.
Rick Researcher Rick represents adult researchers who own a personal computer.
Senior Sally Sally represents senior citizens.
Tasha Learner Tasha represents adult researchers who do not own a personal
computer.
Reminder:150,00-250,000
A DAY!
Second Life Library Second Life Library
Second Life Library eBooks Second Life Library eBooks
Teen SL Library services meeting, Sun 5/7/06 Teen SL Library services meeting, Sun 5/7/06
Technologies for connecting Technologies for connecting with our communities. What are with our communities. What are
the right technologies to invest the right technologies to invest time and effort in NOW and in time and effort in NOW and in
the future?the future? 10:40-11:15 am
Expectations 1.0 Search Retrieve View Print Link Navigate Read . . .
Pandora
Darlene Fichter, 2006
WEB 2.0WEB 2.0
Portals, PortletsPortals, Portlets
WHY?
WEB 2.0WEB 2.0
RSS – really simple RSS – really simple syndicationsyndication
WHY?
WEB 2.0WEB 2.0
WikisWikis
WHY?
WEB 2.0WEB 2.0
Blogs and bloggingBlogs and blogging
WHY?
WEB 2.0WEB 2.0
New Programming New Programming Tools: Tools:
AJAX, API, Mash-ups, AJAX, API, Mash-ups, J2EE, Java, widgets, J2EE, Java, widgets,
wizardswizards
WHY?
WEB 2.0WEB 2.0
Commentary and commentsCommentary and comments
WHY?
WEB 2.0WEB 2.0
Personalization and My Personalization and My ProfilesProfiles
WHY?
WEB 2.0WEB 2.0
Podcasting, Screencasting, Podcasting, Screencasting, Webcasting, P2P and MP3’sWebcasting, P2P and MP3’s
WHY?
Streaming Media – audio and Streaming Media – audio and videovideo
WEB 2.0WEB 2.0
Reviews and User-driven Reviews and User-driven RatingsRatings
WHY?
Recommender FunctionalityRecommender Functionality
WEB 2.0WEB 2.0
Personalized AlertsPersonalized Alerts
WHY?
WEB 2.0WEB 2.0
Web ServicesWeb Services
WHY?
WEB 2.0WEB 2.0
Instant Messaging and Virtual Instant Messaging and Virtual ReferenceReference
WHY?
WEB 2.0WEB 2.0
Folksonomies, Tagging and Folksonomies, Tagging and Tag CloudsTag Clouds
VisualizationVisualization
WHY?
WEB 2.0WEB 2.0
Photos (e.g. Flickr, Picasa)Photos (e.g. Flickr, Picasa)
WHY?
WEB 2.0WEB 2.0
SocialSocial NetworkingNetworking
WHY?
WEB 2.0WEB 2.0
SociallySocially Driven ContentDriven Content
WHY?
WEB 2.0WEB 2.0
Open Access, Open Access, Open Source, Open Source, Open ContentOpen Content
WHY?
WEB 2.0WEB 2.0
SocialSocial BookmarkingBookmarking
WHY?
WEB 2.0WEB 2.0Productivity ToolsProductivity Tools
WHY?
WEB 2.0WEB 2.0 RSS – really simple syndication Wikis Portals and Portlets New Programming Tools: AJAX, API,
J2EE, widgets, mashups Blogs and blogging Recommender Functionality Personalized Alerts Web Services Folksonomies, Tagging and Tag
Clouds Social Networking Open access, Open Source, Open
Content
Commentary and comments Personalization and My
Profiles Podcasting and MP3 files Streaming Media – audio
and video User-driven Reviews Rankings & User-driven
Ratings Instant Messaging and
Virtual Reference Photos (e.g. Flickr, Picasa) Socially Driven Content Social Bookmarking
What are the BIG Questions?What are the BIG Questions?11:30 am – 12:30 pm11:30 am – 12:30 pm
The question we The question we should be asking is…should be asking is…
What’s the BEST future What’s the BEST future FOR libraries?FOR libraries?
Lots of BIG questions to think aboutLots of BIG questions to think about
What will it mean to libraries if our services can be delivered to cheap devices that almost everyone has with them all the time? Think about it… Smart phones easily and cheaply offer Web, e-mail, music, talking books, e-books, etc.
Lots of BIG questions to think aboutLots of BIG questions to think about
What will it mean for libraries if secure, broadband connectivity is ubiquitous in your community? Think about it… What if Google's investment in free broadband wireless through the electrical grid is wildly successful?
The questions keep coming…The questions keep coming…
What does it mean if a decent laptop is available for under $150.00? Think schools, public libraries, gyms, stores, playgrounds, clubs, etc.
The questions keep coming…The questions keep coming…
What does it mean if virtually all content in any kind of container is available through the Internet? Video, music, books, learning, courses, pictures, drawings, art, etc.
And they don’t get any easier to answer!And they don’t get any easier to answer!
What impact will Millennials have? What about post-Millennials? These are Internet natives, not immigrants.
And they don’t get any easier to answer!And they don’t get any easier to answer!
Is your library ready and preparing for the end of the web, the end of the browser, the extinction of DVD’s, the decline of e-mail, the emergence of subscription software, the next broadband leap, the flat world, intelligent locations, …?
And they don’t get any easier to answer!And they don’t get any easier to answer!
What if there were no libraries? What would you do if you were
starting from scratch to meet people’s needs? Would your plans bear any resemblance to current plans libraries have for the future?
LUNCHLUNCH12:30-1 pm12:30-1 pm
Play!Play!
What’s innovative at your What’s innovative at your shoppe?shoppe?
1-2 pm
“A year from now you may wish
you had started today.”
—Karen Lamb
Stephen Abram, MLSVP Innovation
http://www.sirsidynix.com
Thanks
Stephen’s Lighthouse Blog has all PPTs and articles on it.