Helping parents to make a good use of immunity that comesfrom Actimel, by taking their kids outside spend

some quality time together.

Inexperienced parents find it difficult to dress their kids to the weather. They guess the appropriate outfit and then

constantly check if the kid is not getting sweaty or cold.

Acti – a wearable that notifies parents if their kid is out of his or hers thermal comfort zone. It uses multiple sensors to analyze the

conditions under kids clothes and Bluetooth Low Energy to push notifications on parent smartphone.

Acti uses tailor made algorithms and cutting edge technologybut is intended for use by non-technical people.

To achieve it, we developed intuitive companion apps for iOS, Andorid

and Windows Phone and made sensor soft and approachable.

We designed and manufactured over 2000 bespoke Actis for Actimel.

They can be won one by one, every twenty minutes in Actimel’s lottery.

CREATIVE DIRECTION

Luis Tauffer

CONCEPT & IMPLEMENTATION

Kacper Szczepanowski

LEADERSHIP & IMPLEMENTATION

Romek Lubczyński

GRAPHIC DESIGN

Tomasz Woźniak