ADMA FYI ON DIGITAL

SEPT 16Ashley Ringrose

Soap Creative & Bannerblog

“With great power comes great responsibility” Stan Lee

With so many ways to use technology it can become daunting to know

where to start.

The best place to start is a good idea.

Create a banner (468x60) to support this TVC

Shitty Brief

ResultsA bunch of banner concepts?

#1 Reason why digital is better than advertising?

We don’t have to do advertising

(client mindset)

From Iain Tate’s (Poke UK) talk

#1 reason digital sucks?

It’s

Complicated

shit

“Interactivity increases brand recall 63% more than non

interactive ads”

*Barnum Sulley Research 2008

THINK DIFFERENT FOR DIGITAL

2009 IS NOTHING LIKE 2006

Status Quo of Digital vs Traditional

*Insight Stolen from Far Far’s Cannes Workshop

TRADITIONAL ADVERTISING

DIGITAL ADVERTISING

What scares me as a digital creative?

When traditional advertising people start to think digital. Then they steal our clients,

work, talent and awards

But we should both be scared.

Breakthrough ideas NOT from agencies

http://www.youtube.com/watch?v=hKoB0MHVBvM

http://au.youtube.com/user/Blendtec

And the #1 Youtube channel in the

world?

http://www.youtube.com/user/Fred

http://www.youtube.com/user/nigahiga

http://www.youtube.com/members?s=ms&t=a&g=0

The web is only

days old

THE DIGITAL MARKET circa 2008

Goodbye expensive digital graveyards

Hello multiple digital touch points

Real Mobile Web

THE DIGITAL MARKET circa 2008

Originality is Key

$0 Budget

http://noonebelongsheremorethanyou.com/

Niche

Super Niche

What about a site where

people post photos of

weird sandwiches?

What about a site where

people post photos of

stupid cats?

What about a site about

those annoying ads on

websites?

http://www.bannerblog.com.au/

Meme?

http://ccinsider.comedycentral.com/2009/09/14/kanye-west-a-meme-is-born/

http://www.dipity.com/tatercakes/Internet_Memes

One Function Website

http://umbrellatoday.com/

http://istheinternetawesome.com/

http://thingsididlastnight.com/

http://barackobamaisyournewbicycle.com/

http://www.explosionsandboobs.com/

http://snckrz.com/

http://www.cnn.com/tshirt/

DATA IS SEXY

http://apps.facebook.com/friendwheel/

http://amaztype.tha.jp/US/Books/Title?q=creativity

http://www.aaronkoblin.com/work.html

http://now.sprint.com/widget/

http://www.youtube.com/watch?v=L-tRHNElTo4

COMPETATIVE BASED IDEAS

http://nikeplus.nike.com/nikeplus/

http://www.fiat.com/ecodrive/

http://adonomics.com/

http://foursquare.com/user/-3646

http://www.mint.com/blog/trends/mint-map-americas-most-frugal-cities/?display=wide

http://apps.facebook.com/tripadvisortravelmap

FILM ANNOUNCED

TRAILER + WIDGET

LAUNCHED

BLOG

LIVE

Chuck Norris Facts

When the Boogeyman goes to sleep every night, he checks his closet for Chuck Norris.

There is no theory of evolution. Just a list of creatures Chuck Norris has allowed to live.

Chuck Norris is the reason why Wally is hiding.

There is no chin behind Chuck Norris’ beard. There is only another fist.

Chuck Norris can lead a horse to water AND make it drink.

Chuck Norris CAN believe it's not butter.

CREATIVE MEDIA?

BITE SIZE PIECES OF CONTENT

Thank youAshley Ringrose

www.soap.com.au

www.bannerblog.com.au

@100ftzombie