ADMA Digital Creativity

Ashley RingroseSoap Creative & Bannerblog

#1 Reason why digital is better than advertising

We don’t have to do advertising

(client mindset)

From Iain Tate’s (Poke UK) talk

THINK DIFFERENT FOR DIGITAL

Originality is Key

$0 Budget

http://noonebelongsheremorethanyou.com/

Niche

Super Niche

What about a site where

people post in postcards revealing secrets?

http://postsecret.blogspot.com/

What about a site where

people post photos of

stupid cats?

http://icanhascheezburger.com/

What about a site about

those annoying ads on

websites?

http://www.bannerblog.com.au/

DATA IS SEXY

http://amaztype.tha.jp/US/Books/Title?q=creativity

http://www.nytimes.com/interactive/2008/02/23/movies/20080223_REVENUE_GRAPHIC.html

http://www.visualcomplexity.com/vc/

Zeitgeist

Meme

Fads & Trends

Buzzword Update

Chuck Norris Facts

When the Boogeyman goes to sleep every night, he checks his closet for Chuck Norris.

There is no theory of evolution. Just a list of creatures Chuck Norris has allowed to live.

Chuck Norris is the reason why Waldo is hiding.

There is no chin behind Chuck Norris’ beard. There is only another fist.

Chuck Norris’ hand is the only hand that can beat a Royal Flush.

Chuck Norris can lead a horse to water AND make it drink.

Chuck Norris CAN believe it's not butter.

http://au.youtube.com/watch?v=qhmahD_EbHY&feature=related

Meme?

Scamp free zone

http://au.youtube.com/watch?v=3jXzu2WQDnY

SOME REAL EXAMPLES PLEASE

http://www.happybanking.com.au/

http://underground.cityofember.com/

http://underground.cityofember.com/

FILM ANNOUNCED

TRAILER + WIDGET

LAUNCHED

BLOG

LIVE

BITE SIZE PIECES OF CONTENT

Thank you

Ashley Ringrosewww.soap.com.au

www.bannerblog.com.au