ADVERTISING OPPORTUNITIES

Rates are valid from September 1, 2013

Sletat.ru is: the leading company in the field of the development of high-tech information solutions for the market of tourist services;

a system of searching and booking travels, which provides the rapid and efficient interaction of all market participants: tour operators, travel agents, hoteliers and tourists.

The main direction is developing and providing services for the search and sales of tours online,which transform the web site of a travel agency into the e-commerce store that sells tours.

Company’s Mission is the introduction of innovative technologies in everyday practice of tourist business in Russia.

Clients business care is at the crux of company’s activities.

Every day, more than 80 000* users are looking for tours on www.sletat.ru, and more than 250 000 ones are using search modules of Sletat.ru on web sites of partners and clients of the company.

* According to LiveInternet for July 2013.

ABOUT THE COMPANY

PRINCIPLES OF OPERATION

ProfessionalismSletat.ru’s team includes IT specialists and experts of tourist industry.Knowledge of the latest information technologies and a deep understanding of the market of tourist services are the basis of the effective operation of the company.

ReliabilityThe Support team monitors using the services of Sletat.ru round–the- clock and is ready at any time to response to any user requests.

Constant developmentWe constantly improve our services and develop new areas of the operation to help a client to solve any business problem.

ResponsibilityAll obligations to our clients are performed qualitatively, efficiently and in full.

EfficiencyWe offer optimal solutions to provide the sales growth and successful business development.

Sletat.ru stably ranks 1st in the rating of Mail.ru «Tourist industry for professionals».

In 2012, Sletat.ru has been recognized by professionals as the travel search system No. 1 on such features as the «relevance», «accuracy», and «completeness of information».

AUDIENCE

Area coverage

The central part of Russia

North-West

Volga river region

Ural region

Siberia region

South

Other regions

6%

6%

9%

23%

17%

34%

5%

ADVERTISING FORMATS

Depending on the marketing objectives of your company, you can choose the best options of advertising format on Sletat.ru:

Banner ads on the main pagefrom 4 000 to 160 000 rubles

Run-through banners on inner pagesfrom 4 000 rubles

Placement in search resultsfrom 3 000 rubles

News publishingfrom 4 000 rubles

Context ads from 292 rubles

Advertising agencies have discounts from 5 %

« Sletat.ru drew our attention by their light design, good navigation and convenient search filters - so-called «usability». We have decided to start a cooperation and not lost - results fully lived up to expectations! Approximately 1 500 000 banner hits and more than 7 000 transitions per month, CTR > 0,5%! And it’s all at moderate prices. Besides, our banners look great on sletat.ru!

Elena Astanina, the head of Department of marketing communications of «Russian Express» company.

A3 Module size 300x300

A4 Module size 300x300

A1 Module size 960x60

A2 Module size 960x60

Type of Module Rotation 1 week 2 week 3 week 1 month

Module

A1

1 43 335 85 860 127 575 162 000

1/2 22 751 45 077 66 977 85 050

1/3 15 312 30 337 45 077 57 240

1/4 11 592 22 968 34 126 43 335

1/5 9 360 18 546 27 556 34 992

Module

A2

1 64 200 127 200 189 000 240 000

1/2 33 705 66 780 99 225 126 000

1/3 22 684 44 944 66 780 84 800

1/4 17 174 34 026 50 558 64 200

1/5 13 867 27 475 40 824 51 840

Module

A3

1 24 075 47 700 70 875 90 000

1/2 12 639 25 043 37 209 47 250

1/3 8 507 16 854 25 043 31 800

1/4 6 440 12 760 18 959 24 075

1/5 5 200 10 303 15 309 19 440

Module

A4

1 19 260 38 160 56 700 72 000

1/2 10 112 20 034 29 768 37 800

1/3 6 805 13 483 20 034 25 440

1/4 5 152 10 208 15 167 19 260

1/5 4 160 8 243 12 247 15 552Rates are quoted in rubles

BANNERS ON THE MAIN PAGE

City 1 month Package two capital cities

ModuleI group

Moscow 50 00065 000

St. Peterburg 40 000Others 20 000

ModuleII group

Moscow 30 00040 000

St. Peterburg 20 000Others 10 000

ModuleIII group

Moscow 20 00025 000

St. Peterburg 10 000Others 7 000

ModuleIV group

Moscow 10 00014 000

St. Peterburg 7 000Others 4 000

The users of Sletat.ru browse more than 650 000* search queries results daily.

TARGETING BANNERS

Мodule 2А1

Displaying a banner below the travel search form, after pressing the «Find» button.

Displaying under the scheme “ the city of departure + country of arrival”

* According to LiveInternet for July 2013.

« Many thanks to the specialists of «Sletat.ru» for the cooperation and caring for clients and partners needs. Reasonable pricing and a variety of advertising space for banners allow any company, including us, to test and appreciate the real efficiency of advertising on your portal. You have a great project, which is dynamic and positive. Good luck and success!

Olesya Klimentyeva, a leading specialist of the Internet marketing Department of TUI

Discounts for long-term placement are available Rates are quoted in rubles

City 1 month Package two capital cities

ModuleI group

Moscow 20 00030 000

St. Peterburg 15 000Others 10 000

ModuleII group

Moscow 15 00020 000

St. Peterburg 10 000Others 7 000

ModuleIII group

Moscow 10 00013 500

St. Peterburg 7 000Others 4 000

ModuleIV group

Moscow 7 00010 000

St. Peterburg 5 000Others 3 000

Modules A5

Displaying a banner on 8 or 12-th line of tour search results.

Displaying under the scheme “ the city of departure + country of arrival”

TARGETING BANNERS IN SEARCH RESULTS

Discounts for long-term placement are available Rates are quoted in rubles

2А1 Module size 960Х60

А5 Module size 960Х60

А5 Module size 960Х60

From September to February

I category II category III category IV categoryEgypt Austria Bulgaria Abkhazia Canada Seychelles

Thailand Israel Vietnam Australia Kenya St. Lucia India Germany Azerbaijan Colombia Serbia Spain Greece Albania Costa-Rica Singapore Italy Mauritius Andorra Kyrgyzstan Slovakia UAE Malaysia Antigua Laos Slovenia China Maldives Argentina Latvia USA Turkey Indonesia Armenia Lithuania Tanzania France Dominican Bahamas Lebanon Uganda

Czech Cyprus Barbados Luxemburg Uzbekistan Cuba Belarus Madagascar Fiji Ukraine Belgium Malta Philippines Tunisia Brazil Marianas French

Polynesia Sri Lanka UK Morocco Russia Hungary Monaco Chile Finland Venezuela Myanmar Sweden Croatia Guatemala Nepal Ecuador Montenegro Hong Kong Netherland Estonia Switzerland Georgia New Zealand Ethiopia Mexico Denmark Norway South Africa Zambia Oman South Korea Zimbabwe Panama Jamaica Jordan Paraguay Japan Ireland Peru Iceland Poland Cape-Verde Portugal

From March to August

I category II category III category IV category Bulgaria Dominican Vietnam Abkhazia Georgia Marianas UgandaGreece Israel India Australia Denmark Monaco UzbekistanSpain Cuba Indonesia Austria Zambia Myanmar FijiItaly Maldives China Azerbaijan Zimbabwe Nepal Philippines

Cyprus Mexico Mauritius Albania Jordan Netherland FinlandTunisia UAE Malaysia Andorra Ireland New Zealand French

PolynesiaTurkey Croatia Malta Antigua Iceland NorwayMontenegro Morocco Argentina Cape-Verde Oman Chile

Czech Portugal Armenia Cambodia Panama Switzerland Egypt Russia Bahamas Canada Paraguay Sweden Thailand Seychelles Barbados Kenya Peru Ecuador Ukraine Belarus Colombia Poland Estonia France Belgium Costa-Rica Romania Ethiopia Sri Lanka Brazil Kyrgyzstan St. Lucia South Africa UK Laos Serbia South Korea Hungary Latvia Singapore Jamaica Venezuela Lithuania Slovakia Japan Guatemala Lebanon Slovenia Germany Luxemburg USA Hong Kong Madagascar Tanzania

COUNTRIES OF ARRIVAL

NEWS PUBLISHING

The publication of the news with a link to the advertiser’s site

The term of placement is unlimited

Possibility of taking out the headlines on the master page and addingillustrations (or logo on customer request)

This format will increase the inflow of visitors to your site and increase itsrating in search engine lists for keyword phrases

Placement of 1 news

News (up to 3 000 characters), with placing the headline on the home page, with logo and hyperlink to company’s website 4 000 rub

sample

sample

CONTEXT ADS

The publication of special offers for sale of airline tickets, last-minute tour packages, refusedtours, promotional tours, exclusive tour packages, early booking tours, cruises, etc. in the section «Tours for Bargain Sale».

Advertisement with a volume up to 150 characters.

The term of placement up to 45 days from the date of the publication.

Packages «Double volume» provides the back-up of all publishedads on Tiptu.ru portal in the section «Tours».

Number of ads Amount

Placing ads on Sletat.ru portal

10 ads 3 900 rub

20 ads 7 410 rub

50 ads 16 574 rub

100 ads 29 250 rub

Number of ads Amount

10 ads 4 090 rub

20 ads 7 770 rub

50 ads 17 380 rub

100 ads 30 675 rub

Doublevolume

The back-up of all published

ads on Tiptu.ru portal in the section

«Tours»

« We were looking for a high quality and reliable platform to work with clients that is able to provide timely all actual information about required travels. Sletat.ru portal has completely justified our expectations. We also use wide advertising opportunities of «Sletat.ru» to inform tourists and agents promptly about special offers and new products.The results are appreciable: the growth of online sales, the increased number of unique visitors to our site. In general, it provides a positive effect on our brand awareness.

Marina Samorodskaya, Tourism Director of «Versa» tour operator.

« First of all, «Sletat.ru» is our reliable partner, which successfully achieves its objectives. As a leading tour operator that focuses on travels to Greece, we are sure that every tourist dreaming of a holiday in Greece, or tour expert seeking to provide adequate services to clients will find on your portal relevant and actual information on prices and tours offered in this direction. Such efficiency and accuracy of data help to accelerate the process of purchase and sale of tours, which is beneficial to all participants of the deal. «Mouzenidis travel» appreciates the successful cooperation and wishes to «Sletat.ru» portal and its visitors success and prosperity!

Alexander Tsandekidi, General Director of MOUZENIDIS TRAVEL

« We are actively being promoted on sletat.ru portal using banner ads and placing advertisements in the section «Tours for Bargain Sale». Here we get the real efficiency: a high CTR and an appreciable growth of the audience. Employees of «Sletat.ru» are aimed at obtaining high results and track any changes in the market. Specialists of the Ads Sale Department are always ready to provide the technical support and adapt a marketing campaign to advertisers needs. That is why today ,«Sletat.ru» is the most dynamic and efficient company I recommend to all.

Ekaterina Grigorieva, the head of marketing and PR in «Intaer» Group

« «Solvex-travel» thanks «Sletat.ru» for fruitful cooperation and efficiency in solving arising issues! We were pleased with the efficiency of banner ads along with its reasonable price. I can emphasize that we and our affiliated agencies are glad to work with your company.

Natalia Rotmistrova, marketing Director of Solvex-travel

« While choosing an advertising platform, we were seeking after a high quality facility to notice the attention of wider target audience concerned with beneficial offers for sale of Charter flights and tours. Finally, we have chosen the «Sletat.ru» portal. First, it has a special section «Tours for Bargain Sale» that provides easier announcement of last minute package offers. Secondly, the ad is really effective here: our cooperation furthered a 25% increase in the number of people who are aware of our products. We thank «Sletat.ru» for cooperation, and we are going to continue it in the future.

Alexey Usachev, General Director of «Charter Center» company.

TESTIMONIALS

OUR PARTNERS

Advertise now!With respect, Dmitry Tyurin.Ads Sale Director

mob.: +7 (921) 555-91-55

email: dt@sletat.ru

tel.: +7 (499) 700-33-90

tel.: +7 (812) 309-26-66

tel.: 8 800 700-33-09

(free of charge for the regions)

www.sletat.ru