online advertising opportunities
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1(T) +44 (0)20 3194 2113 (E) [email protected]
www.smartertravelmedia.com
Online Advertising Opportunities
2(T) +44 (0)20 3194 2113 (E) [email protected]
www.smartertravelmedia.com
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*comScore Media Metrix, June 2010
Company Background Smarter Travel Media is comprised of a unique group of online travel
planning brands including Airfarewatchdog™, BookingBuddy®,
BookingBuddy.co.uk, OneTime™, and SmarterTravel®, and one
private sale travel site, SniqueAway. The travel planning brands
represent a combined audience of over 23.4 million* monthly visitors
and over 10.3 million* newsletter subscriptions.
BookingBuddy.co.uk was launched in November 2007 as part
of the Smarter Travel Media suite of brands, and receives more than
1.2 million* unique visitors per month. This site allows advertisers
to target travellers at the research and booking phases of the
travel planning cycle, giving them the
opportunity to exert influence when
booking decisions are made and at the
point of sale. Additionally, BookingBuddy.
co.uk offers options for targeting
advertising by geography and by type
of travel to further maximize visibility
and relevance.
S
Inspiration
Research & Planning
ComparisonShopping
Booking
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www.smartertravelmedia.com
(T) +44 (0)20 3194 2113 (E) [email protected]
The BookingBuddy U.K. AdvantageBookingbuddy.co.uk is a comprehensive travel search
site that allows travellers to enter their itinerary once
and access the best prices from a wide range of leading
travel firms.
Offering a comprehensive comparison shopping
experience, the site:
• Delivers travellers actively looking to purchase travel
• Improves merchandising opportunities by passing
travellers directly to your site, compared to other
sort-by-price sites
• Reaches key consumers by targeting ads to specific
markets (origin, destination or route)
• Optimises your traffic volume by leveraging our
experienced Account Managers
www.bookingbuddy.co.uk
BookingBuddy U.K. AudienceUnique Visitors: Over 1.2 million/month* Traffic from affiliate network sites is included in these numbers.
How It Works:
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Travellers looking to book, enter their travel information and preferences.
Travellers choose from a variety of targeted advertisers by origin and/or destination, providing you the best optimisation.
Travellers arrive directly to your website, matching their search criteria, ready to purchase and explore additional offers that you have customised.
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*comScore Media Metrix, June 2010
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www.smartertravelmedia.com
(T) +44 (0)20 3194 2113 (E) [email protected]
Flight Search OpportunitiesTargeted Button (88x31)Targeted Flight + Hotel Button (88x31)Drop-Down with Logo (138x16)
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