the picturedrome // online advertising opportunities

The Picturedrome // Online advertising opportunities Introducing local businesses to visitors of The Picturedrome via our new ‘Holmfirth Guide’ section and other advertising opportunities across the website.

July 2015

www.picturedrome.net // www.redbak.com

The Picturedrome is an entertainment venue situated in the centre of Holmfirth.

With a total venue capacity of approx. 690, The Picturedrome is the ideal place to enjoy live musical entertainment due to the close proximity to the artists. You can see why music-lovers flock here.

The venue itself full of history. It has a built in stage, a sizeable dance floor and a state-of-the-art sound system. The stage is well lit with spot lights capable of creating a perfect atmosphere, whoever is performing.

The venue is equipped with a bar on each of its two floors, with a third at the back of the building: The Box Office - the perfect place to meet friends before or after your gig!

Who has played here?

• KT Tunstall

• Shakin Stevens

• Badly Drawn Boy

• The Charlatans

• Fun Lovin Criminals

• The Music

...and many, many more!

With 959 visits per day on average, The Picturedrome’s website is by far one of the most popular in and around Holmfirth. In order to benefit both local people within the community and visitors from out of town, we have recently added the ‘Holmfirth Guide’ section to the website.

This section contains listings of local businesses which may be of interest to The Picturedrome’s visitors - from local pubs and restaurants to hotels and guest houses.

We have automatically added many businesses to our new Holmfirth Guide section of our website FREE OF CHARGE. If you would like to feature, pleae let us know.

To visit the Holmfirth Guide, visit: picturedrome.net/Holmfirth-Guide.htm

Redbak Design has been working with The Picturedrome since 2000. We provide all the marketing to help promote the music venue to famous musical artists and concert-goers alike.

One of the key responsibilities of Redbak Design is to maintain The Picturedrome website and online advertising.

Online advertising // The Picturedrome

The Picturedrome

PAGE: 2© 2015 Redbak Ltd. All rights reserved. Tel:: 01484 665595 www.redbak.com

Average website hits:

959 per day! 6,737 per week

29,196 per month

New / Returning customers?

45% New visitors (423 per day) 55% Returning visitors

Average time on the website

2.25 mins

The above are average figures taken from: 01/07/2014 to 01/07/2015


Location of Website visits website visitors per month

Leeds 5,675

Huddersfield 3,596

Sheffield 1,935

Manchester 1,072

Bradford 650

Barnsley 530

Halifax 498

Wakefield 476

Holmfirth 538

Rest of UK 14,222

Picturedrome(Holmfirth)

Visitors to Holmfirth

Last 12mths there were 349,814 website visits from people outside of Holmfirth. That’s a massive 29,151 per month!

All of these visitors have got to eat, drink, sleep and travel using local businesses... Why not your business?

The local community

The Picturedrome is massively popular with the people of Holmfirth and it’s surrounding areas, and with most of these regulars ordering their tickets online, there is a fantastic opportunity to appeal to local residents - whatever you sell!

Where are the opportunities?

How many people visit The Picturedrome website and potentially view your advert or business listing? See below:

© 2015 Redbak Ltd. All rights reserved. Tel:: 01484 665595 www.redbak.com

We can automatically add your business to our new Holmfirth Guide section of our website FREE OF CHARGE.

Your listing will have a link through to your website or Facebook page so visitors to our website can potentially find your business through our website. Hurrah! (Take a look here: www.picturedrome.net/Holmfirth-Guide.htm) If your business is not currently on the list, please let us know and we’ll add you. Likewsie, if you prefer not to feature, please ask us and we’ll take it off.

But why stop there with this simple listing that might not get noticed?

We are also offering you the opportunity to really promote your business with a larger, dedicated advert that really puts your business in the eye of the visitor!

There are over 350,000 visitors to The Picturedrome website per year and these people need somewhere to eat, drink, sleep, shop and travel... Make sure it’s your business!

Boost your business using one of the following advertising opportunities:

Standard business listing ü(free of charge) Your advert is added to the Holmfirth Guide section of the website free of charge for the first 3 months (more details on Page 5).

1. Featured business listing (see page 5) Your business is featured with an image and description at the top of our Holmfirth Guide section.

2. Side column box advert (see page 6) Your business is advertised around the website (on every page) in either the left or right hand columns.

3. Sponsored event listing advert (see page 7) Your business can sponsor a specific gig at The Picturedrome.

Summary of advertising opportunities



2 “Featured Business Listing” Adverts

Our ‘Holmfirth Guide’ page is popular amongst visitors looking places to stay, places to eat and drink, getting around, etc. and is likely to be the first page people visit that require local services. Your business will appear under this section as a standard listing - this is FREE of charge for the first 3 months. At the end of this initial period, we will send you a report on the number of visits your website or Facebook page have had as a result of being features, and if you then choose to continue your listing, it will cost £5 per month.

We are also offering you the opportunity to really promote your business with a larger, dedicated advert that really puts your business in the eye of the visitor. Don’t get lost with all the other businesses below; boost your business with a “Featured Business Listing” advert, which appear above the list of standard listings. Please see the graphic below:

Pricing:

Page 3 Months 6 Months 12 Months

Holmfirth Guide £34.00 per month £32.50 per month £30.50 per month

(3 month minimum)

A “Featured Business Listing” advert looks like this:

This type of advert requires the following information to be sent over by you:

• Business name (max. 25 characters, including spaces)• Business description (max. 225 characters, including spaces)• Main business telephone number• Business website address• Business email address• A display image (images cropped to square ratio)

There is no limit to the number of featured listing adverts available, and all adverts will be appear in a random order (changes every time the page is visited) above the standard listing - to make it fair for everyone.


Where to advertise // Featured Business Listing


3. “Side Column Banner” Adverts

These adverts can be placed to either the left or right of a page’s main content area. Adverts can be designed in a way that reflects your company’s brand identity. Adverts link to your website/Facebook Page/etc. They are ideal for all types of businesses as they are not specifically linked to any page category. Simply send us the information that you want on the advert and we’ll do the rest. Please see the graphic below:

Pricing:

As you would expect, some of the website’s pages get more visits than others. Because of this, the cost of advertising varies from page to page (depending on their popularity). Below are the prices per month for a “Side Column Banner” advert:

Page 3 Months 6 Months 12 Months

Home £29.00 per month £27.50 per month £26.00 per month

Events (Gig listings) £29.00 per month £27.50 per month £26.00 per month

Holmfirth Guide (sub) £24.00 per month £22.80 per month £21.60 per month

Any other page, eg: Venue guide, The Box Office, Live Football, Contact us, Tickets, Gallery, History, Basket (You decide)

£19.00 per month £18.00 per month £17.00 per month

On EVERY page £59.00 per month £56.00 per month £53.00 per month

(3 month minimum)

There is no limit to the number of “Side Column Banner” adverts available, and all adverts will be appear in a random order (changes every time the page is visited) above the standard listing - to make it fair for all advertisers.

For this type of advert we recommend you supply us with the following information:

• Business logo• Message• Main business telephone number• Business website address• Business email address


Side column banner advert size

194px

173px

Where to advertise // Side Column Banner


Pricing:

Below are the prices per month for a “Sponsored Event Listing” advert:

Page 1 Month

Events & Artist £34.00 (approx.)

(Adverts are charged at a rate of £1.14 per day. 30 days minimum)

4. “Sponsored Event Listing” Adverts

Your company may choose to sponsor any given event at The Picturedrome. By doing this your name and a link to your site will appear above the event’s listing on the “Events” page (see graphic below). In addition to this, your advert will appear below the event’s description on that event’s individual page (see graphic below right).


Sponsored event listing size

519px

48px

Where to advertise // Sponsored Event Listing


Redbak Design - in charge of maintaining The Picturedrome’s website and online advertising as well as other marketing communications - is an independent design and marketing agency based in Huddersfield.

Put simply, design is what we do every day. We have extensive experience in all areas of graphic design, including the creation of online adverts. Take a look at some of our examples on the right.

If you are considering advertising on The Picturedrome’s website, Redbak Design will work with you to establish your requirements and objectives before crafting you a bespoke, purposeful and engaging advert.

The best part is that this is included free in the initial setup fee and won’t cost you extra!*

On some occasions we may allow you to provide your own designs, but we will have to review these prior to upload.

*This includes up to 1 hour design time once a brief has been given to Redbak Design.

Online Advertising // The Picturedrome

Free advert design


Redbak Design

Contact: Matt Gledhill

Phone: 01484 665595

Email: [email protected]

Address: Wood View Barn, Manor Road, Farnley Tyas, Huddersfield, West Yorkshire, HD4 6UL

For a full list or terms, please visit: www.picturedrome.net/advertise

© 2015 Redbak Ltd. All rights reserved. Tel:: 01484 665595 www.redbak.com

Online Advertising // The Picturedrome

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