afisha-mir travel and lifestyle...

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Afisha Publishing House

AFISHA-MIR TRAVEL AND LIFESTYLE MAGAZINEМedia-kit

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About the magazine Afisha-Mir is a monthly travel and lifestyle magazine published since October 2003. Afisha-Mir is created for the most intelligent and demanding audience. It contains insider travel information and hundreds of vacation ideas, expert advice, opinions and facts. Afisha-Mir is a contemporary Russia’s guide for successful traveling.

Readers Our audience is wealthy, open-minded and lead an active lifestyle. They are inquisitive and discerning, keep up with fashion and adopt newest trends. They can afford to fly to London and Rome for a weekend and travel regularly for business and pleasure.

Distribution 95 000 copies are circulated via a broad network of retail distribution including up-scale news-stands, book-shops, supermarkets, airports and boutiques. Controlled circulation among most affluent audience.

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p. 13-16

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p. 12Promotion A major outdoor photo-exhibition (e.g. Yann Arthus-Bertrand in 2006) is being held in the centre of Moscow in the summer months to attract a broader audience. Regular advertising campaigns and distribution support.

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ABOUT THE MAGAZINE

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MAGAZINE CONCEPTAfisha-Mir Is a magazine about travel as a way of life for the most discerning and educated Russian audience.

Afisha-Mir Is dedicated not only to providing reliable information, but togiving unbiased personal opinions of the best Russian authors and worlds’best photographers.

Afisha-Mir Contains travel advice finely tuned to the tastes of Russian travellers: from applying for visas to booking hotels; from reserving a table in a restaurant to booking a camel in the desert.

Afisha-Mir inspires, gives bright ideas and provides significant details and up-to-date information.

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MAGAZINE’S HISTORY

2003 2004 2005 2006

Afisha-Mir has been published since October 2003.

Since then the magazine has written about 680 cities, 1 150hotels and has tested 1 540 things essential for traveling.

November 2005 Afisha-Mir editorial team awarded Medaille D’Honneurfor the Best Account of France in International Press

September 2006 Afisha-Mir founds a travel award medal for best tourist destinations and publishes a special issue Best Of Mir.

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JOURNALISM QUALITYAfisha–Mir has the most probing journalists and insightful photographs. It upholds the highest standards both in writing as well as in its visual layouts. The magazine doesn’t have geographical or thematic restrictions. Everything in the world which is of interest, from the testing of sun protection creams to the newest baggage collections finds its way onto the pages of the magazine.

The writers of Afisha-Mir are independent and objective. They are not biased by tour operators, tourist boards, airlines or hotel owners. This independent stand is recognised and highly respected both by the magazine’s loyal audience and its advertisers.Maxim Balabin

Art-director

Daniil DougaevEditor in chief

Dmitry Beglarov,Managing Editor

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CONTENT HEADINGS

Best in the world

Russia

Asia

Europe

Africa

America

Guide

Inventory

Magazine’s structure consists of 8 constant large sections:

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DISTRIBUTION

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RETAIL DISTRIBUSHION NETWORK

News-stands and bookstalls

All most up-scale bookshops and newsstands, including bookstalls in Moscow railway stations and airports.

Supermarkets

Up-scale supermarket chains, shopping malls, petrol-station mini-markets and recreation centers.

Controlled Circulation

Alternative

More that 1 000 points: cafes, restaurants, clubs, beauty salons, boutiques, business-centers, travel agencies, internet-shops.

Afisha-Mir is distributed among 2 000 VIP-clients every month.

Music shops

Various music and multi-media stores and chains.

Subscriptions

Afisha-Mir has the ever-growing pool of subscribers.

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DISTRIBUTION GEOGRAPHY

Moscow

Central aria

Moscow, Moscow region, Voronezh, Twer, Tula, Orel, Lipetsk, Belgorod, Kaluga, Yaroslavl, Ryazan, Smolensk, Rybinsk, Kostroma, Kursk

North-West

St-Petersburg, Leningrad region, Kaliningrad, Novgorod, Cherepovets, Syktyvkar

South

Rostov-on-Don, Krasnodar, Stavropol

Volga region

Nizhny Novgorod, Samara, Kazan, Ufa, Perm, Saratov, Kirov

Siberia

Novosibirsk, Krasnoyarsk, Omsk, Novokuznetsk, Kemerovo, Tomsk, Irkutsk, Chita, Ulan-Ude

Far East

Vladivostok, Khabarovsk, Yuzhno-Sakhalinsk

Urals

Ekaterinburg, Chelyabinsk, Magnitogorsk, Tyumen, Surgut, Khanty-Mansisk

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MAGAZINE PROMOTION

Advertising campaigns Outdoor exhibitions

Аfisha – Mir maintains regular relationship with its readers

over 1 000 000 visitors in 2 years

Best of MIR Award

a yearly award for the best tourist destinations voted for by the readers

In the city center and international airport

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READERS

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AFISHA-MIR READERS

* TNS Gallup Media data, NRS December 2008 - April 2009

The readers of Afisha-Mir are well-off, accustomed to a good lifestyle and are particular about their surroundings.

They lead busy social and professional lives, keep up with fashion and trends and travel freely.

They can afford weekend trips to European cities, go in on holiday twice a year and travel for business.

Our readers have already visited the staple set of destinations and may feel quite at home in Rome or London.

Average issue readership (AIR)*:89’000 average issue readership in Moscow and St. Petersburg116’000 total AIR in Russia

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18%17%

18%

14%10% 6% 4%

13%

executives expert personnel clerks labourers

students retirees unemployed housekeepers

19%

39%

42%

below average average above average

27%25%

21% 14%

13%

16-24 25-34 35-44 45-54 55+

AFISHA-MIR READERSAge Social status

«Afisha-Mir» audience is young people (over 73% of the magazine readers are under 45), has a high income (81% of the audience are well-off) and a high social status (35% are executives or expert personnel)

Income

* TNS Gallup Media data, NRS December 2008 - April 2009 (Moscow)

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AFISHA-MIR READERSFree-time activities and purchasing power of magazine audience vs. Moscow population

* TNS Gallup Media data, NRS December 2008 - April 2009 (Moscow)

18,3

33,2

45,6

17,2

40,8

8,5

16,8

38

66,774,3

31,3

57,1

20,7

30,6

theatres cinema restaurants sport clubs beauty centers night clubs travelled abroad

% p

opul

atio

n / a

udie

nce

Moscow Afisha-Mir

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