afisha-mir travel and lifestyle magazine · 1 “afisha” publishing house afisha-mir travel and...

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“Afisha” Publishing House

AFISHA-MIR TRAVEL AND LIFESTYLE MAGAZINEDisplay advertising in the magazine

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POSSIBLE FORMS OF ADVERTISINGIn order to fully achieve the client’s promotional goals «Afisha- Mir» offers various forms of advertising

Coversimprove the brand recognition, make it more valuable in consumer’sopinion, produce a winning image

• inside front cover contributes to producing an image of the market’s leader, increases the recognition and loyalty• inside back cover: 35% of the audience begin reading the magazine from the last page• back cover increases the brand recognition by 60%

Display advertisingimproves the brand recognition, enables context perception

Special projects

vide infra

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ADVERTISING IN THE MAGAZINE –SPECIAL PROJECTS (I)Various possibilities of non-standard advertisement placement, which are not mentioned in the regular price list

*Production cost and time are set individually for each project

Inset

Booklet, created separately from the magazine and specifically for the client (mini-magazine within the big one)

Non-standard highly attractive form of magazine advertising with extensive use of all polygraphic potentialities

Supplement

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Rubric in the magazine marked as «Special advertisement section» with one or several pages on the subject chosen by the client. The section, produced in the same style as the rest of the magazine, creates an appropriate link between advertisement and contents contributing to contiguity of the advertised brand and the topic of the section

*Production cost and time are set individually for each project

ADVERTISING IN THE MAGAZINE –SPECIAL PROJECTS (II)

Special advertisement section

Inlay

Exclusive advertising vehicle created for the client and enclosed into the magazine (booklet, post card, bookmark, CD)

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PRICE LISTprice, RUR*format

1/1 1/2 vertical, horizontal**1/3 vertical**1/4 vertical**First spreadSpreadInside back coverBack coverInserted leafletInsert

510 000365 000215 000165 000978 750730 000555 060

1 387 500306 240

***

*** Cost is set individually for each project

* Price list valid from June, 1st, 2008. Prices without VAT 18%.** Placement only upon prior agreement with the editors

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extra charges %

Placement in the first third 10

Placement in a specified rubric 10

First ad in the rubric 15

Double advertising 30

Inserting into a specified place 20

Charges are summarized

20First ad among competitors

PRICE LIST

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MANAGERSPhone 785 17 00Факс 785 17 01

Olesya SalihovaSenior advertising manager of Afisha-Mir [email protected]

Irina MenshikovaAdvertising Director of Afisha-Mir [email protected]

Phone 785 17 00Факс 785 17 01

Inna OvcharovaCorporate Advertising [email protected]

Marina OrlovaSales Advertising Director [email protected]

Natalia StulovaSpecial Projects [email protected]

mailto:[email protected]

mailto:[email protected]

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ADVERTISEMENT FORMATS

61,5x2901/4 vertical (bleed size)46,5х231,51/4 vertical

230×132,61/2 horizontal (bleed size)198×111,61/2 horizontal

230×2901/1 bleed size

format size

222×2901/1 on covers 2 and 3 (bleed size)

112×2901/2 vertical (bleed size)97×231,51/2 vertical

78,33x2901/3 vertical (bleed size)63,33х231,51/3 vertical

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PREPRESS REQUIREMENTS FOR AD MATERIALS

Notes

Note 1: All sizes in mm; first dimension is horizontal (X), second is vertical (Y)Note 2: Add 5 mm bleed on each side for bleed modules.Note 3: Effective horizontal size of full-page ads on 2nd and 3rd covers is 8 mm less than that of regular pages due to glued cover attachment area.Note 4: Ads occupying page spreads require special processing of images crossing the spine fold. Such image’s halves belonging to facing pages must not be prepared by cutting the original directly at the spine, but rather must be cut 2,5 mm outside of their respective page’s border, then shifted 2,5 mm inside their page. The extra 2,5 mm on the opposite end may be masked or cut. The achieved duplication of 2,5 mm area between image halves allows for proper visual compensation at the spine fold.Note 5: Any advertising material must carry «реклама» or «на правах рекламы» notes («advertisement», «as advertisement») in compliance with Russian law.

If copy occupies over 30% of total ad area:• Font size must be 9 pt or more• Only sans serif typefaces may be used •The ad must have a color background with at least 15% ink density • Advertised product logotype must be present and placed in size equivalent to at least 2% of total ad area

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Media

File formats

Comments

• Adobe Illustrator 8 EPS, Macromedia FreeHand EPS• QuarkXPress 4

• Adobe Photoshop EPS, TIFF• PDF 1.3 (accepted upon consultation with technical department)

• E-mail, addresses available upon request from ad coordinators.StuffIt compression only, other archives upon consultation only; maximum file size 15 MB

• FTP upload/download, address and login credentials available from ad coordinators• CD-R/RW, DVD±R/RW• other media upon consultation only

If the commodity or service being advertised is subject to compulsory certification in Russian Federation, the layout must carry the line in Russian « Товар /услуга сертифицирована» (“Commodity/service is certified”). If the service advertised is subject to compulsory licensing, the layout must carry the following data: number, series and date of issuing of the license, name of the state issuing authority


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Technical requirements

• Page size defined in layout application must match the purchased ad format. • Layouts must be accompanied by a color printout, a color/contract proof, or a legible JPEG soft proof.• Layouts requiring usage of client font files may not be submitted and will not be accepted.• Layouts using externally linked files (illustrations, images, logos) must come complete with all such files collected.• All colors and images used must be in CMYK color mode.• Raster image resolution: CMYK, grayscale — 250 dpi; 1-bit/lineart — 800–1200 dpi. (If, at final scaling, resolution exceeds these values, Afisha reserves the

right to downsample the image).• Raster images must not have alpha-channels; DCS format is not accepted; JPEG compression must be used with caution and only at highest quality/largest

size setting.• Minimum line thickness for basic solid colors (C/M/Y/K) — 0.2 pt.• Raster files with clipping must only have one clipping path; its flatness value must be left blank.• Any custom trapping settings must be communicated to Afisha's technical department (such as overprints on colors other than solid black).• Afisha recommends preflighting and collecting submitted jobs with tools like FlightCheck or Preflight Pro.


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General considerations

• Line screen (both covers and inside pages): 150 lpi.• Dot gain: inside pages 18–20%; covers 15–18%.• Spectral values of inks — Eurostandard/Euroscale (not SWOP!).• Neutral gray balance: С50-M40-Y40-K0 (matches K58).•Maximum total ink coverage: 300% (black limit up to 100%). Afisha can provide the CMYK ICC profile to be used for proper color separation or total inkllimiting.

•Thin lines (approx. below 0.4 pt) and text in small sizes (approx. below 6 pt), colored in white on complex color backgrounds, in complex colors, orinside a raster image, may change their appearance or lose legibility due to misregistration. Afisha may not be held responsible for misregistration withintechnological norms and recommends using the quoted values as design limits.

•Color matching between the printed page and the client proof (within technological limits) is only guaranteed for 3M Matchprint and DuPontCromalin analog contract proofs, calibrated to ISO-12647-2 specification. Matching the color on proofs made with other technologies is notguaranteed.


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ISSUE SCHEDULEissue # month comes out space booking submission of

ad materialsFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecemberJanuaryFebruary

25 January29 February28 March25 April30 May27 June25 July29 August26 September31 October28 November26 December

2009

03 December21 января18 февраля17 March14 April12 May09 June21 July18 August15 September13 October10 November01 December

17 December4 February3 March31 March28 April26 May23 June4 August1 September29 September27 October24 November15 December

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